Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Mora F

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Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.
PPC meme fun: on Negative Keywords
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PPC Meme Fun: On Google’s activity tracking updates

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Should I hire a family member as my PPC specialist?
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Should I hire a family member as my PPC specialist?

I love my cousin Frank, and he’s an awesome chef who makes the most amazing BBQs, and that’s a fact. We used to be the best buddies as kids, but life has taken us through different paths, and now we see each other now and then in family reunions where […]

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This Week in Digital Advertising Data (August 13th, 2021)
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This Week in Digital Advertising Data (August 13th, 2021)

AdExchanger’s article explains that Ad Science’s revenue increased 55% to $75.1 million year-over-year, and that that growth was largely fueled by programmatic revenue. Marketing Charts’ survey reports that 18% of respondants distrust brands’ data request due to having experienced “creepy” advertising. According to Marketing Charts’ study, Influencer Marketing spend is […]

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PPC meme fun: on Negative Keywords
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PPC Meme: On Google’s keywords policy updates

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Is Google Shopping really prioritizing products labeled as “deals” just to improve users' experience?
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Is Google Shopping really prioritizing products labeled as “deals” just to improve users’ experience?

Well, kind of an obvious answer to that headline, ain’t it? But hey, let’s not settle down right away. First, let’s dig in a little deeper. Recently, we’ve been seeing a lot of Google Shoppings’ controversial updates, and how they will absolutely affect our whole ad strategy in general. However, […]

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This Week in Digital Advertising (August 6th, 2021)
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This Week in Digital Advertising (August 6th, 2021)

Let’s see what this week’s numbers have to say about digital advertising, shall we? 50% of eMarketer’s survey respondants said that websites using their data in Advertising and Marketing helps them discover more things that interest them, and 44% believed it felt invasive. According to Marketing Charts’ report, 57% of US […]

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This Week In Digital Advertising Data (July 23rd, 2021)
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This Week In Digital Advertising Data (July 23rd, 2021)

Let’s jump right into what this week’s numbers say about digital advertising, shall we? According to eMarketer’s report, influencer marketing spending in the US is set to grow more than 30% this year exceeding $3 billion, and is expected to surpass the $4 billion next year. eMarketer’s survey shows that 93% of […]

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A Google Script that creates your blacklists websites? Count me in!
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A Google Script that creates your blacklists websites? Count me in!

Have you heard of Google Ads Scripts? Well, if you haven’t, let me do a quick summary for you: You know how every day you wake up, have a cup of coffee, and run the same usual checks on your different ad campaigns, and then proceed to make the necessary […]

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Is a PPC having been fired from a previous job a risk factor for hiring them?
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Is a PPC having been fired from a previous job a risk factor for hiring them?

Woah, tough topic to dive into today, ain’t it? But hey, someone has to talk about it. And I love to talk. So let’s say that you’ve published a job offer, interviewed a couple of candidates, and eventually found one that you considered to be your perfect PPC fit. And […]

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This Week in Digital Advertising (July 16th, 2021)
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This Week in Digital Advertising (July 16th, 2021)

Let’s jump in and find out what this week’s numbers tell us about digital advertising! According to AdExchanger’s article, GroupM projects the US ad market to grow by 15% in 2021, and global growth forecasts range from 6.4% up to 10.4%. Marketing Charts’ report shows that 55% of marketers are […]

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When your Ads are not really meant to get you sales
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When your Ads are not really meant to get you sales

Advertising in general, and Display Ads in particular, have been in our sales and business scenario for over many decades now, and we’ve seen a lot of it. Everything from their technical evolutions, to the topics that they covered, the channels they were distributed through, and their adaptability to the […]

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Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.