Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Mora F

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Mora F
Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.
When launching an Ad or removing it doesn't make any difference
3 minutes

When launching an Ad or removing it doesn’t make any difference

So the other day I was reading Dr. Augustine Fou’s awesome article where he analyses the impact that it had on a few brands to stop some Ad Campaigns they were running, and by some, I mean thousands of them. The shocking thing here was that when these brands, and […]

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Why might Google Ads shut down my account? Here’s The Complete List!
6 minutes

Why might Google Ads shut down my account? Here’s The Complete List!

If you’ve been in the PPC field for a while, even if it’s a little while, you are familiar with the most popular issue that we deal with: Having Google Ads randomly shutting down your account and refusing to give it back. I believe this problem wouldn’t be so terrible if […]

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When CTRs are so high it’s actually suspicious
3 minutes

When CTRs are so high it’s actually suspicious

More often than not, our clients are very very interested in a couple of specific metrics: How many conversions do they have and the CTR, aka how many people actually click on their Ads over how many see them. So, more often than not, our Display Ads and Advertising Campaigns, […]

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Should I hire a PPC or use a PPC as an Affiliate?
4 minutes

Should I hire a PPC or use a PPC as an Affiliate?

Many moons ago, the Advertising Industry was just giving its first steps and everything was new to discover and create and everyone was curious, excited, and, of course, so easy to target and sell to. Nowadays, the world of Advertising Campaigns has gotten more and more complex and the competitive […]

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Are misleading Ads helping your campaigns? Spoiler alert: Probably not
3 minutes

Are misleading Ads helping your campaigns? Spoiler alert: Probably not

So the other day I was going through a website and ran into the next Ad:  Avoiding my usual annoying overthinking and analysis of Ads, at first sight, this looks completely fine, doesn’t it? Except it has a huge trap for the inexpert-in-advertising eye. My first impulse when seeing this Ad […]

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Is Google silently advancing in the path to fully strict regulation?
2 minutes

Is Google silently advancing in the path to fully strict regulation?

So the other day I was reading Roundtable’s article on Sugar Dating Ads and Google banning them. In this article, they discuss topics that Google decided to include in their Inappropriate Content Policy that used to be in the Adult Content Policy. These categories include sexually explicit content, child abuse […]

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Should I hire a friend as my PPC specialist?
4 minutes

Should I hire a friend as my PPC specialist?

Hiring a PPC specialist can be a very long and very annoying process where you meet 100 different people and none of them seem to suit your needs and requirements. All of a sudden, you realize you can take a very easy shortcut: You are good friends with a guy […]

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Should you look for a PPC through your social network?
4 minutes

Should you look for a PPC through your social network?

More often than not, when we are looking to hire a PPC specialist, we found ourselves asking our friends and colleagues if there’s someone they know that could be a good fit. We trust them, we know (hopefully) that they are smart people and that they know what we are […]

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Is Branded Content the new black?
3 minutes

Is Branded Content the new black?

So the other day, after writing the article on Display Ads becoming less effective, I got to think about where the Advertising world is heading now that classic campaign moves are not being the most profitable anymore. And it occurred to me that, over the past few years, a new […]

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The Arms Race between Facebook and Political Advertisers
3 minutes

The Arms Race between Facebook and Political Advertisers

So the other day I was reading this article about the European Union trying to put forward rules for political Ads transparency, and I had a very big reflection moment about the battle that’s been going on for a while towards this subject. So here I will go ahead and […]

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Why Display Ads have become less effective
3 minutes

Why Display Ads have become less effective

I believe, as an Advertising community, we can all agree on one thing: every day, it gets harder and harder to create and launch Ads that actually fulfill their destinies of effectiveness. Of course, we are warriors and keep coming up with new ideas to make them work, but it’s […]

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Mora F
Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.