The Relationship Between Phone Usage And Display Ads
The other day I met a friend at a café after work (seems a little strange that we can do that again, doesn’t it?) and among other things, we discussed how much time we spent on our phone over the past year. I told her how tired I was of […]Read more: The Relationship Between Phone Usage And Display Ads
The Link Between Challenges Faced By Display Ads And Content Marketing
If you aren’t very familiar with the nuances of content marketing and display ads, you may be confusing these two advertising strategies with each other. After all, how different can two online advertising strategies be? As it turns out, very different, and very similar! These two popular forms of Digital […]Read more: The Link Between Challenges Faced By Display Ads And Content Marketing
The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?
For a couple of months now, we’ve been the audience to a spectacle protagonized by Facebook, and the people in charge of political campaign’s advertising. We’ve seen them go back and forth, we’ve seen Facebook ban ads due to their geographic location, and we’ve seen political advertisers one-up them every […]Read more: The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?
When Display Ads Merit Additional Spending
It can’t always be easy to keep track of how you’re spending money on your Display Ad Campaign. No, honestly, it can be quite a task to work within a budget while trying to have your ads reach maximum people. PPC marketing is no child’s play; more often than not […]Read more: When Display Ads Merit Additional Spending
Guess who’s jumping right into the cookie apocalypse
In the past few months, pretty much everyone in the advertising world has been going insane about the same issue: Google (and its competitors, and its allies) has been dropping one million bombs on every advertiser’s strategy, ever since they gave their first steps towards their Privacy Sandbox Initiative. So […]Read more: Guess who’s jumping right into the cookie apocalypse
The Link Between Display Ads And Robo-Advisors
For those of you who have come across the term Robo-advisor before but aren’t fully familiar with what it means, it’s a digital platform that gives you advice on how you can invest your money. Now, this isn’t as simplistic as I’m making it sound because several aspects make up […]Read more: The Link Between Display Ads And Robo-Advisors
Facebook latest policy updates on Ads about Social Issues, Elections and Politics
Facebook says that they are doing their best to improve ad transparency and election integrity throughout their ad campaigns with regard to Ads about Social Issues, Elections, or Politics. In order to achieve this, Facebook has put in safeguards to ensure that anyone running advertising about social issues, elections, or […]Read more: Facebook latest policy updates on Ads about Social Issues, Elections and Politics
A Google Script that creates your blacklists websites? Count me in!
Have you heard of Google Ads Scripts? Well, if you haven’t, let me do a quick summary for you: You know how every day you wake up, have a cup of coffee, and run the same usual checks on your different ad campaigns, and then proceed to make the necessary […]Read more: A Google Script that creates your blacklists websites? Count me in!
When your Ads are not really meant to get you sales
Advertising in general, and Display Ads in particular, have been in our sales and business scenario for over many decades now, and we’ve seen a lot of it. Everything from their technical evolutions, to the topics that they covered, the channels they were distributed through, and their adaptability to the […]Read more: When your Ads are not really meant to get you sales
Are Click-Baity Ads helping your campaigns?
It’s no secret that social media and other internet platforms can be used to reach highly targeted audiences with the material you want them to view simpler than ever before. This benefits both the advertiser and the casual internet surfer in many cases: as advertisers, we are able to fine-tune […]Read more: Are Click-Baity Ads helping your campaigns?
Pinterest’s steps towards body-positivity in the Display Ad department
In the past few months, we’ve been seeing a lot of updates on the Display Ad content front, and it seems that Pinterest has now decided to come on board the restrictions party. However, in this case, reasons seem to make a lot more sense, and they also went very […]Read more: Pinterest’s steps towards body-positivity in the Display Ad department