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Display Campaigns (General)

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The Influence of Instagram On Ads

The Influence of Instagram On Ads

Instagram is now one of the leading social media platforms in the world and for good reason. The surprising feature Instagram has managed to pull off amidst rising competition from other social media platforms is that it’s still growing in popularity. One way to explain this would be the timeless […]

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Is the Display Ad world too complex? (AKA, DSP, SSP, What?!)

Is the Display Ad world too complex? (AKA, DSP, SSP, What?!)

Short answer: Yes, it is. But today, we’ll try to approach understanding why, and what consequences all this complexity brings. A few days ago, a friend of mine and I realized we had another friend in common that we never knew of, so I said: “The world really is a […]

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Is Google going to court for an antitrust investigation?

Is Google going to court for an antitrust investigation?

So last week I was reading TechCrunch’s article on Google Ads going under an antitrust investigation in Italy, and it led me to a very deep reflection about how much of an open secret the whole Google-Ads-being-a-monopoly situation actually is. So, if we all know it, then why is Italy […]

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Have you checked out Google Web stories?

Have you checked out Google Web stories?

Do you remember those days when Snapchat was the only social media platform that even had stories? Well, they are definitely over. First, Facebook and Instagram decided that they should have them too. Later, Twitter figured they also should take advantage of them. And just when everyone thought this was […]

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A long-time favorite strategy: retargeting incentive

A long-time favorite strategy: retargeting incentive

Last week I was a second away from buying a really cute notebook when I realized that it was way too much money for it right before clicking “place order.” I had already put my email in there, so, having been in the marketing field for a while now, it […]

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When launching an Ad or removing it doesn't make any difference

When launching an Ad or removing it doesn’t make any difference

So the other day I was reading Dr. Augustine Fou’s awesome article where he analyses the impact that it had on a few brands to stop some Ad Campaigns they were running, and by some, I mean thousands of them. The shocking thing here was that when these brands, and […]

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Why Display Ads have become less effective

Why Display Ads have become less effective

I believe, as an Advertising community, we can all agree on one thing: every day, it gets harder and harder to create and launch Ads that actually fulfill their destinies of effectiveness. Of course, we are warriors and keep coming up with new ideas to make them work, but it’s […]

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Brand Safety Strategies for Google Ads Display Campaigns

Brand Safety Strategies for Google Ads Display Campaigns

Here’s a classic problem for display advertising: brand safety. That’s an almost-big word for a very simple concept: if you’re showing ads on random websites (or videos or apps… anywhere) if your ad appears on a page that is embarrassing to the advertising–then uh oh, you’re in big trouble. Just […]

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The Benefits of a Well-Set Frequency Cap

The Benefits of a Well-Set Frequency Cap

In my previous article, I investigated how many impressions are enough so that display ad campaigns can avoid annoying users. Today I’m going to share with you the benefits of the well-set frequency cap in programmatic advertising. I discovered a great piece about the best practices of frequency capping on […]

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Frequency Cap: How Many Impressions are Enough?

Frequency Cap: How Many Impressions are Enough?

I bet you’re familiar with those annoying ads that follow you around when you’re browsing or appear repeatedly when you are watching your favorite online TV show.  It is annoying to be stalked by an advertisement. When you surf the internet and you end up seeing the same display ad […]

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How To Personalize Online Ads Without Sounding Creepy?

How To Personalize Online Ads Without Sounding Creepy?

It’s a challenging question: remarketing ads can easily get creepy, as we’ve recently discussed. The other day Ali asked me for some tips on how to do ad personalization without seeming creepy, and I thought I’d share my thoughts on the subject with everyone. My first piece of advice is […]

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