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Display Campaigns (General)

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The Link Between Display Ads And Robo-Advisors

The Link Between Display Ads And Robo-Advisors

For those of you who have come across the term Robo-advisor before but aren’t fully familiar with what it means, it’s a digital platform that gives you advice on how you can invest your money. Now, this isn’t as simplistic as I’m making it sound because several aspects make up […]

Read more: The Link Between Display Ads And Robo-Advisors
Facebook latest policy updates on Ads about Social Issues, Elections and Politics

Facebook latest policy updates on Ads about Social Issues, Elections and Politics

Facebook says that they are doing their best to improve ad transparency and election integrity throughout their ad campaigns with regard to Ads about Social Issues, Elections, or Politics. In order to achieve this, Facebook has put in safeguards to ensure that anyone running advertising about social issues, elections, or […]

Read more: Facebook latest policy updates on Ads about Social Issues, Elections and Politics
A Google Script that creates your blacklists websites? Count me in!

A Google Script that creates your blacklists websites? Count me in!

Have you heard of Google Ads Scripts? Well, if you haven’t, let me do a quick summary for you: You know how every day you wake up, have a cup of coffee, and run the same usual checks on your different ad campaigns, and then proceed to make the necessary […]

Read more: A Google Script that creates your blacklists websites? Count me in!
When your Ads are not really meant to get you sales

When your Ads are not really meant to get you sales

Advertising in general, and Display Ads in particular, have been in our sales and business scenario for over many decades now, and we’ve seen a lot of it. Everything from their technical evolutions, to the topics that they covered, the channels they were distributed through, and their adaptability to the […]

Read more: When your Ads are not really meant to get you sales
Are Click-Baity Ads helping your campaigns?

Are Click-Baity Ads helping your campaigns?

It’s no secret that social media and other internet platforms can be used to reach highly targeted audiences with the material you want them to view simpler than ever before. This benefits both the advertiser and the casual internet surfer in many cases: as advertisers, we are able to fine-tune […]

Read more: Are Click-Baity Ads helping your campaigns?
Pinterest’s steps towards body-positivity in the Display Ad department

Pinterest’s steps towards body-positivity in the Display Ad department

In the past few months, we’ve been seeing a lot of updates on the Display Ad content front, and it seems that Pinterest has now decided to come on board the restrictions party. However, in this case, reasons seem to make a lot more sense, and they also went very […]

Read more: Pinterest’s steps towards body-positivity in the Display Ad department
Have you heard about Google Ads scripts?

Have you heard about Google Ads scripts?

As you may already know by now because my bio says so and I keep bringing it up, I for sure am what you’d call a theater geek, but no matter how much I’d love to go all-pitch on the most amazing scripts in the history of theatre, that’s not […]

Read more: Have you heard about Google Ads scripts?
What These 5 Greek Philosophers Can Teach Us About Business & Marketing.

What These 5 Greek Philosophers Can Teach Us About Business & Marketing.

From the ancient times to the present, Greece has been the home of numerous significant historical events and figures who have shaped the country’s history and influenced the world’s trajectory.  The foundations of modern civilization were laid by people with talent, inspiration, and vision. Some things never change, even if […]

Read more: What These 5 Greek Philosophers Can Teach Us About Business & Marketing.
In the future, Display Ads will even hunt you in your dreams

In the future, Display Ads will even hunt you in your dreams

Ever since Alexa first came out, I’ve been freaking out about the possibility of a future where technology became so smoothly a part of every single aspect of our life, we just became unable to tell if they were actually being more of a human being than a tech product. […]

Read more: In the future, Display Ads will even hunt you in your dreams
The Ad version of “do as I say, not as I do”

Ad Review: Analysing An Ineffective Ad

Over the past year, I may have viewed more Display Ads than I have in the years since I started actively using the internet. I come across so many ads a day in and day out that I initially believed I was tuning these out subconsciously and only focusing on […]

Read more: Ad Review: Analysing An Ineffective Ad
06 Easy Ways to Improve Your Click through Rates.

06 Easy Ways to Improve Your Click through Rates.

As PPC advertisers we desire to have a higher click through rate on our ad campaigns… which’s natural to us As you may already know click-through rate is measured by the number of clicks divided by the number of impressions your ad campaign is getting. As creative as we try to be, […]

Read more: 06 Easy Ways to Improve Your Click through Rates.