Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

When ads get a bit too… personal?

When ads get a bit too… personal?

For a while now, there’s been some controversy towards how users’ info should be used, and the way users’ privacy should be handled. Even Google a couple of months ago released their Privacy Sandbox — followed by their very own (and very hardly criticized) Google’s FLOCs strategy. And the thing […]

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How An App For Reporting Sexual Harassment Can Benefit The Display Ad Industry

How An App For Reporting Sexual Harassment Can Benefit The Display Ad Industry

Those who work in the advertising industry aren’t altogether unfamiliar with the rampant sexual harassment that occurs during and after a workday here. With Display Ads slowly overtaking other forms of marketing, it logically follows that the issues which women (and men) face with harassment are alarmingly high, to say […]

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The (un)official complete guide to spotting scam ads on Facebook

The (un)official complete guide to spotting scam ads on Facebook

People these days (me included of course) spend more time everyday online than offline, and that’s a fact verified by a careful observation of everyone I know except for my beloved grandma. So the thing is us publishers need to make the best out of all that time spent online, […]

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On the anti-FLoCs movement: Amazon also refuses to join Google

On the anti-FLoCs movement: Amazon also refuses to join Google

For a couple of months now, every marketer’s life has been mostly dedicated to trying to figure out what it is that they’d do once the cookie apocalypse arrived. Basically, it’s been all about clutching at straws (being straws cookies) and pretty much hoping that the day where they are […]

Read more: On the anti-FLoCs movement: Amazon also refuses to join Google
What's the best suited organizational structure for your company, and for your PPC?

What’s the best suited organizational structure for your company, and for your PPC?

For a while now, we’ve been discussing a lot of aspects to consider whenever you are intending to hire a new PPC for your company. Everything from the kind of qualities your PPC should have, even the different arrangements you could have with them, and the hiring methods. So now […]

Read more: What’s the best suited organizational structure for your company, and for your PPC?
How can publishers get a bit more data-ethical?

How can publishers get a bit more data-ethical?

For a couple of months now, and maybe even more than months, our big ad tech giants have been ongoingly taking steps towards protecting users’ privacy, or so they say. Leaving the what’s the real reason debate aside, facts are still facts, and the reality is that both Facebook and […]

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The Relationship Between Phone Usage And Display Ads

The Relationship Between Phone Usage And Display Ads

The other day I met a friend at a café after work (seems a little strange that we can do that again, doesn’t it?) and among other things, we discussed how much time we spent on our phone over the past year. I told her how tired I was of […]

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The Link Between Challenges Faced By Display Ads And Content Marketing

The Link Between Challenges Faced By Display Ads And Content Marketing

If you aren’t very familiar with the nuances of content marketing and display ads, you may be confusing these two advertising strategies with each other. After all, how different can two online advertising strategies be? As it turns out, very different, and very similar! These two popular forms of Digital […]

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The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?

The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?

For a couple of months now, we’ve been the audience to a spectacle protagonized by Facebook, and the people in charge of political campaign’s advertising. We’ve seen them go back and forth, we’ve seen Facebook ban ads due to their geographic location, and we’ve seen political advertisers one-up them every […]

Read more: The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?
When Display Ads Merit Additional Spending

When Display Ads Merit Additional Spending

It can’t always be easy to keep track of how you’re spending money on your Display Ad Campaign. No, honestly, it can be quite a task to work within a budget while trying to have your ads reach maximum people. PPC marketing is no child’s play; more often than not […]

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Guess who’s jumping right into the cookie apocalypse

Guess who’s jumping right into the cookie apocalypse

In the past few months, pretty much everyone in the advertising world has been going insane about the same issue: Google (and its competitors, and its allies) has been dropping one million bombs on every advertiser’s strategy, ever since they gave their first steps towards their Privacy Sandbox Initiative. So […]

Read more: Guess who’s jumping right into the cookie apocalypse