The Benefits of a Well-Set Frequency Cap
In my previous article, I investigated how many impressions are enough so that display ad campaigns can avoid annoying users. Today I’m going to share with you the benefits of the well-set frequency cap in programmatic advertising. I discovered a great piece about the best practices of frequency capping on […]Read all
Frequency cap: How many impressions are enough?
I bet you’re familiar with those annoying ads that follow you around when you’re browsing or appear repeatedly when you are watching your favorite online TV show. It is annoying to be stalked by an advertisement. When you surf the internet and you end up seeing the same display ad […]Read all
How to personalize online ads without sounding creepy?
So it’s a challenging question: remarketing ads can easily get creepy, as we’ve recently discussed. The other day Ali asked me for some tips on how to do ad personalization without seeming creepy, and I thought I’d share my thoughts on the subject with everyone. My first piece of advice […]Read all
Where Is the Boundary Between Ads That Are Clickbait and Those That Aren’t?
Upon re-reading my colleague Fernanda’s article about the fact that Google recently forbade (is that even a word?) ads that are obviously clickbaity, I started to wonder to myself at the oddest hours: “what is up with clickbait?” How can we identify a clickbait advertisement? Are there recipes for clickbait […]Read all
A Cure for Banner Blindness
Recently I noticed that I started to ignore Google Display Ads and Banners on websites. I wondered if this was happening with others as well? I started to research what is causing this and finally, I found it on Wikipedia. This phenomenon is called banner blindness or banner noise. But […]Read all
Typos in ads: Incompetence or Strategic?
Here’s what I used to think long, long ago, before I dipped my toes into the real-world: When I see something stupid that means that someone, somewhere, made a stupid decision. That feels like common sense, almost even tautological. If it is stupid, then someone did something stupid. Oh, if […]Read all
The Placebo Effect of Google Ads Settings
A few days ago, my colleague Morgan and I had an interesting conversation about Google Ads’ personalization settings page. I started to wonder when you change these settings, do you truly have an influence over which kinds of Google Display Ads appear on your websites? In this conversation, Morgan told […]Read all
The Magic of Managed Placements
Recently, I’ve been creating placement lists for Google Display Ad campaigns. I use different keyword phrases then compare the results. I do this a lot, sometimes I even dream about it… Today we are going to give you some good advice about how to do this in the best way. At […]Read all
Display Network vs. Programmatic Advertising
The online advertising industry is fast-paced and always changing. It is filled with different options and features that can sometimes get confusing. It is very important to get to know the different tools we have at our disposal. This is the only way we can choose what is best for […]Read all
Rules of Thumb for Choosing Programmatic or AdWords
With so many developments and options in the world of online advertising, it is difficult to choose the route that is the best fit for your project. Here are a few suggested rules of thumb to help you decide whether to go the AdSense route or the Programmatic route when […]Read all