Display Network vs. Programmatic Advertising
The online advertising industry is fast-paced and always changing, filled with different options and features that can sometimes get confusing. It is very important to get to know the different tools we have at our disposal, this is the only way we can choose what is best for our campaigns […]Read all
You Won’t Believe What Google Banned—It’s Clickbait!
Clickbait, we’re all familiar with it. You’re scrolling through a website when you see “learn the easy way Kyle lost 20 pounds in two weeks” or “you won’t believe what happened when…” only to click on the link and find out that what happened was completely different. It was normal […]Read all
Rules of Thumb for Choosing Programmatic or Adwords
With so many developments and options in the world of online advertising, it is sometimes difficult to choose the route that is the best fit for our project. Here are a few suggested rules of thumb to help you decide whether to go the AsSense Route, or the Programmatic Route […]Read all
News Exclusion List For Your Display Campaigns
As COVID-19 became an increasing problem all over the world, it began to affect more aspects of life than just health and the economy. New questions came up when thinking about how to deal with this situation, even in the world of online advertising. When the virus started to become […]Read all
Adwords Display Planner, RIP.
Do you remember the good old days of the Google Display planner? It was the perfect tool to estimate the number of people who would see one of your campaigns. Display planner allowed you to experiment with a number of keywords to see the impressions your ad would get. It […]Read all