Which Data Capabilities Are Still Out of Reach for Marketers?
In this article, we will discuss a report that shows which data capabilities are still out of reach for marketers with the help of statistics.Read more: Which Data Capabilities Are Still Out of Reach for Marketers?
Why Female Empowerment in Ads Is Important
Some of the best display ad campaigns of late featured strong female empowerment messages. How do audiences view these messages and the brands that peddle them? Let’s find out!Read more: Why Female Empowerment in Ads Is Important
Which one is better? Instagram Stories Ad or Instagram Feed Ad?
When it comes to Instagram ads, the first question that comes to everyone’s mind is “Whether Instagram feed is better for ads or Instagram stories?” Instagram has introduced a lot of new features over time like IGTV, reels, ‘Add Yours’ stickers, and so on. Due to these features, the dynamics […]Read more: Which one is better? Instagram Stories Ad or Instagram Feed Ad?
Social and Environmental Responsibility of Brands
In the past years, consumers have been more concerned about price and convenience. But now, the way consumers think has changed entirely. They are being more driven by beliefs and values. They consider taking care of the environment and society their responsibility. When it comes to brands, companies, or organizations, […]Read more: Social and Environmental Responsibility of Brands
Why Are Digital Ads Becoming Less Effective Nowadays?
Digital advertising is the fastest-growing marketing channel. The target marketing for advertisement is all about the location which is now shifted to ‘Online’. Digital marketing has changed the trend by giving power back to the consumer. On the other hand, marketers are under the constant pressure of making innovative, creative, […]Read more: Why Are Digital Ads Becoming Less Effective Nowadays?
How to Step Up Google Ads around Holidays or Events?
Holiday traffic is unpredictable. When your target audience is searching for a specific product or service during holidays or events, make sure you are there to offer your best deal. You can catch the holiday wave by setting up your Google ads campaign accordingly. However, make sure that you follow […]Read more: How to Step Up Google Ads around Holidays or Events?
The Link Between Data Consent And Display Marketing
With increasing concerns over how consumer data is being used by modern day marketers, it’s now more important than ever to explore the link between data consent and display marketing. Of late, reliable statistics have indicated that there’s more than just a surface-level connection between consumer data and advertising patterns. […]Read more: The Link Between Data Consent And Display Marketing
When ads get a bit too… personal?
For a while now, there’s been some controversy towards how users’ info should be used, and the way users’ privacy should be handled. Even Google a couple of months ago released their Privacy Sandbox — followed by their very own (and very hardly criticized) Google’s FLOCs strategy. And the thing […]Read more: When ads get a bit too… personal?
How An App For Reporting Sexual Harassment Can Benefit The Display Ad Industry
Those who work in the advertising industry aren’t altogether unfamiliar with the rampant sexual harassment that occurs during and after a workday here. With Display Ads slowly overtaking other forms of marketing, it logically follows that the issues which women (and men) face with harassment are alarmingly high, to say […]Read more: How An App For Reporting Sexual Harassment Can Benefit The Display Ad Industry
The (un)official complete guide to spotting scam ads on Facebook
People these days (me included of course) spend more time everyday online than offline, and that’s a fact verified by a careful observation of everyone I know except for my beloved grandma. So the thing is us publishers need to make the best out of all that time spent online, […]Read more: The (un)official complete guide to spotting scam ads on Facebook
On the anti-FLoCs movement: Amazon also refuses to join Google
For a couple of months now, every marketer’s life has been mostly dedicated to trying to figure out what it is that they’d do once the cookie apocalypse arrived. Basically, it’s been all about clutching at straws (being straws cookies) and pretty much hoping that the day where they are […]Read more: On the anti-FLoCs movement: Amazon also refuses to join Google