Display Campaigns (General)

Unveiling the Programmatic Advertising Trends of Q4 2023 in the AI-Driven, Post-Cookie Era

In this article, we will discuss the trends of programmatic advertising in Q4 2023.

Navigating the Digital Healthcare Landscape: Trends in US Healthcare and Pharma Digital Ad Spending for 2023 and Beyond

In this article, we will discuss US trends of digital ad spending in healthcare and pharma digital for 2023 and beyond.

Shaking Up the Digital Ad Landscape: Q3 2023 Programmatic Ad Spending Forecast

This article will discuss how advertisers will spend on programmatic ads in Q3 2023.

Unleashing the Power of Publishers: Why Advertisers Should Embrace the Commerce Revolution

This article will discuss the significance of publishers entering the commerce space, highlighting examples from BuzzFeed, Time, and TikTok.BuzzFeed, Time, TikTok, and other publishers are significantly shifting their business models by venturing into commerce. These publishers, known for their content creation and massive audiences, are exploring direct commerce strategies to boost their revenues and provide a brand-safe environment for advertisers. 

Understanding the Importance of Context in Advertising and Consumers’ Preferences

This article will discuss the importance of contextually relevant ads and consumers’ preferences.

Best Practices for Marketers to Scale Ads Everywhere

This article will discuss the best practices that can help marketers scale ads everywhere.

How Has the Meaning of Premium Content Changed During These Years?

In this article, we will discuss what premium content looks like in today's world.

Which Data Capabilities Are Still Out of Reach for Marketers?

In this article, we will discuss a report that shows which data capabilities are still out of reach for marketers with the help of statistics.

Why Female Empowerment in Ads Is Important

Some of the best display ad campaigns of late featured strong female empowerment messages. How do audiences view these messages and the brands that peddle them? Let’s find out!

Which one is better? Instagram Stories Ad or Instagram Feed Ad?

Here are a few factors mentioned that can help us determine whether Instagram stories are better than feed or not.

Social and Environmental Responsibility of Brands

In the past years, consumers have been more concerned about price and convenience. But now, the way consumers think has changed entirely. They are being more driven by beliefs and values. They consider taking care of the environment and society their responsibility. When it comes to brands, companies, or organizations, they expect the same from them.