Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Why Female Empowerment in Ads Is Important

Why Female Empowerment in Ads Is Important

Some of the best display ad campaigns of late featured strong female empowerment messages. How do audiences view these messages and the brands that peddle them? Let’s find out!

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Which one is better? Instagram Stories Ad or Instagram Feed Ad?

Which one is better? Instagram Stories Ad or Instagram Feed Ad?

When it comes to Instagram ads, the first question that comes to everyone’s mind is “Whether Instagram feed is better for ads or Instagram stories?” Instagram has introduced a lot of new features over time like IGTV, reels, ‘Add Yours’ stickers, and so on. Due to these features, the dynamics […]

Read more: Which one is better? Instagram Stories Ad or Instagram Feed Ad?
Social and Environmental Responsibility of Brands

Social and Environmental Responsibility of Brands

In the past years, consumers have been more concerned about price and convenience. But now, the way consumers think has changed entirely. They are being more driven by beliefs and values. They consider taking care of the environment and society their responsibility. When it comes to brands, companies, or organizations, […]

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Why Are Digital Ads Becoming Less Effective Nowadays?

Why Are Digital Ads Becoming Less Effective Nowadays?

Digital advertising is the fastest-growing marketing channel. The target marketing for advertisement is all about the location which is now shifted to ‘Online’. Digital marketing has changed the trend by giving power back to the consumer. On the other hand, marketers are under the constant pressure of making innovative, creative, […]

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How to Step Up Google Ads around Holidays or Events?

How to Step Up Google Ads around Holidays or Events?

Holiday traffic is unpredictable. When your target audience is searching for a specific product or service during holidays or events, make sure you are there to offer your best deal. You can catch the holiday wave by setting up your Google ads campaign accordingly. However, make sure that you follow […]

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The Link Between Data Consent And Display Marketing

The Link Between Data Consent And Display Marketing

With increasing concerns over how consumer data is being used by modern day marketers, it’s now more important than ever to explore the link between data consent and display marketing. Of late, reliable statistics have indicated that there’s more than just a surface-level connection between consumer data and advertising patterns. […]

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When ads get a bit too… personal?

When ads get a bit too… personal?

For a while now, there’s been some controversy towards how users’ info should be used, and the way users’ privacy should be handled. Even Google a couple of months ago released their Privacy Sandbox — followed by their very own (and very hardly criticized) Google’s FLOCs strategy. And the thing […]

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How An App For Reporting Sexual Harassment Can Benefit The Display Ad Industry

How An App For Reporting Sexual Harassment Can Benefit The Display Ad Industry

Those who work in the advertising industry aren’t altogether unfamiliar with the rampant sexual harassment that occurs during and after a workday here. With Display Ads slowly overtaking other forms of marketing, it logically follows that the issues which women (and men) face with harassment are alarmingly high, to say […]

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The (un)official complete guide to spotting scam ads on Facebook

The (un)official complete guide to spotting scam ads on Facebook

People these days (me included of course) spend more time everyday online than offline, and that’s a fact verified by a careful observation of everyone I know except for my beloved grandma. So the thing is us publishers need to make the best out of all that time spent online, […]

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On the anti-FLoCs movement: Amazon also refuses to join Google

On the anti-FLoCs movement: Amazon also refuses to join Google

For a couple of months now, every marketer’s life has been mostly dedicated to trying to figure out what it is that they’d do once the cookie apocalypse arrived. Basically, it’s been all about clutching at straws (being straws cookies) and pretty much hoping that the day where they are […]

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What's the best suited organizational structure for your company, and for your PPC?

What’s the best suited organizational structure for your company, and for your PPC?

For a while now, we’ve been discussing a lot of aspects to consider whenever you are intending to hire a new PPC for your company. Everything from the kind of qualities your PPC should have, even the different arrangements you could have with them, and the hiring methods. So now […]

Read more: What’s the best suited organizational structure for your company, and for your PPC?