Where is the boundary between ads that are clickbait and those that aren’t?
Upon re-reading my colleague Fernanda’s article about the fact that Google recently forbade (is that even a word?) ads that are obviously clickbaity, I started to wonder to myself at the oddest hours: “what is really up with clickbait?” and a million and one questions came into my mind: How […]Read all
A cure for banner blindness
Recently I noticed that I started to ignore Google Display Ads and Banners on websites. I wondered if this is happening with others as well? I started to research what is causing this and finally, I found it on Wikipedia. This phenomenon is called banner blindness or banner noise. But […]Read all
Typos in ads: Incompetence… or Strategic?
Here’s what I used to think long, long ago, before I dipped my toes into the real-world: When I see something stupid, that means that someone, somewhere, made a stupid decision. That feels like common sense, almost even tautological. If it is stupid, then someone did something stupid. Oh, if […]Read all
The placebo effect of Google Ads settings
A few days ago, my colleague Morgan and I had an interesting conversation about Google Ads’ personalization settings page. I started to wonder when you change these settings, do you truly have an influence for which kinds of Google Display Ads appearing you on websites? In this conversation, Morgan told […]Read all
The magic of managed placements
Recently, I’ve been creating placement lists for Google Display Ad campaigns. I use different keyword phrases then compare the results. Actually I do this a lot, sometimes I even dream about it… Today we are going to give you some good advice about how to do this in the best […]Read all