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When Display Ads Merit Additional Spending

This Week in Digital Advertising (2021, November 19th)

Let’s jump right into this week’s numbers for digital advertising! According to eMarketer’s research, US Gen Z users favorite platforms are Snapchat (42.0 million users), TikTok (37.3 million users), and Instagram (33.3 million users). eMarketer forecasts that Amazon’s US digital ad revenues will reach $24.47 billion in 2021, rising 55.5% over the prior year and […]

Read more: This Week in Digital Advertising (2021, November 19th)
When your Ads are not really meant to get you sales

This Week in Digital Advertising (November 12th, 2021)

So let’s jump into this week’s numbers and see what happened this week with digital advertising, shall we? According to The Drum’s article, 25% of surveyed marketers name sustainability as a “general goal”, rather than employing specific metrics to measure their success. eMarketer reports that Twitter will reach over $2 billion […]

Read more: This Week in Digital Advertising (November 12th, 2021)
This Week in Digital Advertising (August 6th, 2021)

This Week in Digital Advertising (November 5th, 2021)

So let’s see what this week’s numbers say about digital advertising, shall we? Marketing Charts reports that, in the past 12 months, virtual events, webinars and online courses have been the #1 content asset used by B2B marketers, being chosen by 58% of the marketers surveyed. According to Marketing Charts survey, […]

Read more: This Week in Digital Advertising (November 5th, 2021)
This Week in Digital Advertising Data (August 13th, 2021)

This Week in Digital Advertising (October 28th, 2021)

Let’s jump right in and see this week’s numbers on digital advertising! AdExchanger’s article on Spotify ads explains that the company expects to clear $1 billion in ad revenue at the close of 2021. Marketing Charts’ stats show that carousel posts have been becoming more and more popular, accounting for an […]

Read more: This Week in Digital Advertising (October 28th, 2021)
When Display Ads Merit Additional Spending

This Week in Digital Advertising (October 22nd, 2021)

Let’s jump right in and see what this week’s data says about digital advertising! As explained in The Drum’s article, in 2020, there was a 25.7% surge to make e‑commerce worth $4.2tn. The same article forecasts retail sales worldwide to be increased by 16.8% more in 2021. The Drum’s report on […]

Read more: This Week in Digital Advertising (October 22nd, 2021)
This Week In Digital Advertising Data (June 25th, 2021)

This Week in Digital Advertising Data (October 15th, 2021)

So let’s see what this week’s data has to say about digital advertising, shall we? According to eMarketer’s forecast, by 2022, 130.8 million of US YouTube viewers (57.7%) will be watching the platform’s content from CTV devices. eMarketer’s stats predict that this years number of US AVOD (Ad-Supported Video on-Demand) viewers […]

Read more: This Week in Digital Advertising Data (October 15th, 2021)
This Week in Digital Advertising Data (June 18th, 2021)

This Week in Digital Advertising (October 8th, 2021)

So let’s see what the numbers say about this week in digital advertising, shall we? According to Marketing Charts’ report, 4 in 10 Americans ages 12 and older listen to podcasts every month, and this year podcast advertising spending is expected to top $1 billion. Marketing Charts surveyed 150 advertisers who […]

Read more: This Week in Digital Advertising (October 8th, 2021)
This Week in Digital Advertising Data (October 23rd, 2020)

This Week in Digital Advertising (October 1st, 2021)

So let’s see what this week’s data has to say about digital advertising, shall we? According to eMarketer’s study on users per social media platform, with 78.7 million monthly US users in 2021, TikTok positions itself ahead of Twitter and gaining on Snapchat, yet still behind Facebook and Instagram. eMarketer’s report […]

Read more: This Week in Digital Advertising (October 1st, 2021)
Display ads have an average CTR of 0.05%, ceteris paribus

This Week in Digital Advertising (September 24th, 2021)

So let’s see what this week’s numbers have to say about digital advertising, shall we? According to Marketing Charts’ survey, consumers say that they are most likely to take product recommendations from an everyday user (37%) over those of subject matter experts (25%), celebrities (7%), and social media stars (6%). Marketing […]

Read more: This Week in Digital Advertising (September 24th, 2021)
This Week in Digital Advertising Data (April 23rd, 2021)

This Week in Digital Advertising Data (September 17th, 2021)

Let’s jump right in and see what this week’s numbers say about digital advertising! Marketing Charts’ survey of 350 respondants shows that 67% of marketers report having replaced a marketing technology application in the past year. 24% report having replaced marketing automation, 23% email distribution and CRM technologies, and 19%attribution […]

Read more: This Week in Digital Advertising Data (September 17th, 2021)
This Week in Digital Advertising Data (December 25th, 2020)

This Week In Digital Advertising (September 10th, 2021)

So let’s see what this week’s data says about digital advertising, shall we? eMarketer reports that, in the last year, Walmart has cornered more than 25% of the US grocery ecommerce market. They also explain that, in 2020, Walmart overtook Amazon in grocery ecommerce, when sales grew by more than 84%, to […]

Read more: This Week In Digital Advertising (September 10th, 2021)