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This Week in Digital Advertising (July 16th, 2021)

This Week in Digital Advertising (July 16th, 2021)

Let’s jump in and find out what this week’s numbers tell us about digital advertising! According to AdExchanger’s article, GroupM projects the US ad market to grow by 15% in 2021, and global growth forecasts range from 6.4% up to 10.4%. Marketing Charts’ report shows that 55% of marketers are […]

Read more: This Week in Digital Advertising (July 16th, 2021)
This Week in Digital Advertising Data (July 9th, 2021)

This Week in Digital Advertising Data (July 9th, 2021)

So let’s jump right into what this week’s numbers say about online advertising! Shall we? According to eMarketer’s forecast, retail ecommerce sales worldwide are expected to climb a further 16.8% this year, to $4.921 trillion. eMarketer’s report on Virtual Reality ads shows that, in a survey made this year, 32% of […]

Read more: This Week in Digital Advertising Data (July 9th, 2021)
This Week in Digital Advertising Data (July 2nd, 2021)

This Week in Digital Advertising Data (July 2nd, 2021)

Let’s jump in and see what this week’s numbers have to say about digital advertising! eMarketer’s survey shows that 79% of the respondents said they are not likely at all to allow app tracking with Apple’s new tracking standards. According to eMarketer’s report, in 2021, advertisers will increase their upfront […]

Read more: This Week in Digital Advertising Data (July 2nd, 2021)
This Week In Digital Advertising Data (June 25th, 2021)

This Week In Digital Advertising Data (June 25th, 2021)

Let’s see what this week’s data says about digital advertising, shall we? According to AdWeek’s report, 65% of more than 100 marketers surveyed plan to make “moderate” increases to CTV spend this year, increasing by 5–20%, while one in five plan to grow their CTV spend by more than 20%. Marketing Charts’ survey […]

Read more: This Week In Digital Advertising Data (June 25th, 2021)
This Week in Digital Advertising Data (June 18th, 2021)

This Week in Digital Advertising Data (June 18th, 2021)

So let’s see what this week’s numbers say about Digital Advertising, shall we? As predicted by eMarketer’s report, by 2024 the US Ecommerce channel Ad spend will be valued in $41.33 billion. Marketing Charts’ study shows that, in 2020, ad spend from alcohol brands decreased 11.6% year-over-year to $6.7 billion. The […]

Read more: This Week in Digital Advertising Data (June 18th, 2021)
This Week In Digital Advertising Data (June 11th, 2021)

This Week In Digital Advertising Data (June 11th, 2021)

Let’s see what this week’s numbers say about Digital Advertising, shall we? As noted by eMarketer, 60% of users between 18 and 25 years old use Ad blockers in their laptops, while only 18% use them in their smartphones. According to Marketing Charts survey, 38% of global consumers consider advertising an […]

Read more: This Week In Digital Advertising Data (June 11th, 2021)
This Week in Digital Advertising Data (June 4th, 2021)

This Week in Digital Advertising Data (June 4th, 2021)

Let’s see what this week’s numbers say about Digital Advertising, shall we? According to AdWeek’s survey on Gen Z and millenial shoppers, 61% of intervieweds say that online ads help give them new ideas for items to buy later, while 42% have actually clicked on a sponsored ad. As said by […]

Read more: This Week in Digital Advertising Data (June 4th, 2021)
This Week In Digital Advertising Data (May 28th, 2021)

This Week In Digital Advertising Data (May 28th, 2021)

What does the data say about this week in online advertising? Let’s see! According to eMarketer’s report, CX firms report seeing improvements of 30% of the respondents in customer lifetime value, 30% as well in customer advocacy, and 23% in basket size as a result of investing in digital CX. As […]

Read more: This Week In Digital Advertising Data (May 28th, 2021)
This Week in Digital Advertising Data (May 21st, 2021)

This Week in Digital Advertising Data (May 21st, 2021)

What does the data say about this week in online advertising? Let’s see! According to AdExchanger, Google ran a study to quantify the impact that third-party cookies removal had and found that the top 500 publishers (in GAM) saw an average revenue decline of 52%. This implies that cost per click […]

Read more: This Week in Digital Advertising Data (May 21st, 2021)
This Week in Digital Advertising Data (May 14th, 2021)

This Week in Digital Advertising Data (May 14th, 2021)

What does the data say about this week in online advertising? Let’s see! According to eMarketer’s reports 67.9% of US marketers will use influencer marketing for paid or unpaid campaigns this year. AdExchanger’s reports that during the fourth quarter of 2020, podcast advertising revenue reached $842 million, while spending on Facebook continued […]

Read more: This Week in Digital Advertising Data (May 14th, 2021)
This Week in Digital Advertising Data (May 7th, 2021)

This Week in Digital Advertising Data (May 7th, 2021)

What does the data say about this week in online advertising? Let’s see! According to AdExchanger, Zynga will spend $250 Million to acquire the Mobile Ad company Chartboost. As said by Marketing Charts’ Landing Pages Conversion Rates Report, the Media & Entertainment industry has a median of 11.3% visits resulting in […]

Read more: This Week in Digital Advertising Data (May 7th, 2021)