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This Week In Digital Advertising Data

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This Week in Digital Advertising Data (December 25th, 2020)

This Week In Digital Advertising (September 10th, 2021)

So let’s see what this week’s data says about digital advertising, shall we? eMarketer reports that, in the last year, Walmart has cornered more than 25% of the US grocery ecommerce market. They also explain that, in 2020, Walmart overtook Amazon in grocery ecommerce, when sales grew by more than 84%, to […]

Read more: This Week In Digital Advertising (September 10th, 2021)
This Week in Digital Advertising (September 3rd, 2021)

This Week in Digital Advertising (September 3rd, 2021)

Let’s see what this week’s numbers say about digital advertising, shall we? AdExchanger’s article explains that Uber expects to clear $300 million in 2022 from ads in its food delivery apps (Uber Eats and Postmates) and the core ride-hailing app, plus physical ads drivers can elect to place on top of […]

Read more: This Week in Digital Advertising (September 3rd, 2021)
The Benefits of a Well-Set Frequency Cap

This Week in Digital Advertising Data (August 27th, 2021)

So let’s see what this week’s data says about digital advertising, shall we? According to eMarketer’s report, US OOH (out-of-home) ad spending is expected to increase 14.5% this year for a total of $6.96 billion, but only 31.2% will go to digital ads. eMarketer’s survey on email commerce shows that 9 […]

Read more: This Week in Digital Advertising Data (August 27th, 2021)
This Week in Digital Advertising Data (June 4th, 2021)

This Week in Digital Advertising (August 20th, 2021)

Let’s jump into what this week’s number and find out what they say about digital advertising! AdExchanger’s article explains that, since the pandemic, growth location-focused queries (such as “where to buy something near me”) had a 700% growth that lies on the back of needing to stay as close as […]

Read more: This Week in Digital Advertising (August 20th, 2021)
This Week in Digital Advertising Data (August 13th, 2021)

This Week in Digital Advertising Data (August 13th, 2021)

AdExchanger’s article explains that Ad Science’s revenue increased 55% to $75.1 million year-over-year, and that that growth was largely fueled by programmatic revenue. Marketing Charts’ survey reports that 18% of respondants distrust brands’ data request due to having experienced “creepy” advertising. According to Marketing Charts’ study, Influencer Marketing spend is […]

Read more: This Week in Digital Advertising Data (August 13th, 2021)
This Week in Digital Advertising (August 6th, 2021)

This Week in Digital Advertising (August 6th, 2021)

Let’s see what this week’s numbers have to say about digital advertising, shall we? 50% of eMarketer’s survey respondants said that websites using their data in Advertising and Marketing helps them discover more things that interest them, and 44% believed it felt invasive. According to Marketing Charts’ report, 57% of US […]

Read more: This Week in Digital Advertising (August 6th, 2021)
This Week In Digital Advertising Data (July 23rd, 2021)

This Week In Digital Advertising Data (July 23rd, 2021)

Let’s jump right into what this week’s numbers say about digital advertising, shall we? According to eMarketer’s report, influencer marketing spending in the US is set to grow more than 30% this year exceeding $3 billion, and is expected to surpass the $4 billion next year. eMarketer’s survey shows that 93% of […]

Read more: This Week In Digital Advertising Data (July 23rd, 2021)
This Week in Digital Advertising (July 16th, 2021)

This Week in Digital Advertising (July 16th, 2021)

Let’s jump in and find out what this week’s numbers tell us about digital advertising! According to AdExchanger’s article, GroupM projects the US ad market to grow by 15% in 2021, and global growth forecasts range from 6.4% up to 10.4%. Marketing Charts’ report shows that 55% of marketers are […]

Read more: This Week in Digital Advertising (July 16th, 2021)
This Week in Digital Advertising Data (July 9th, 2021)

This Week in Digital Advertising Data (July 9th, 2021)

So let’s jump right into what this week’s numbers say about online advertising! Shall we? According to eMarketer’s forecast, retail ecommerce sales worldwide are expected to climb a further 16.8% this year, to $4.921 trillion. eMarketer’s report on Virtual Reality ads shows that, in a survey made this year, 32% of […]

Read more: This Week in Digital Advertising Data (July 9th, 2021)
This Week in Digital Advertising Data (July 2nd, 2021)

This Week in Digital Advertising Data (July 2nd, 2021)

Let’s jump in and see what this week’s numbers have to say about digital advertising! eMarketer’s survey shows that 79% of the respondents said they are not likely at all to allow app tracking with Apple’s new tracking standards. According to eMarketer’s report, in 2021, advertisers will increase their upfront […]

Read more: This Week in Digital Advertising Data (July 2nd, 2021)
This Week In Digital Advertising Data (June 25th, 2021)

This Week In Digital Advertising Data (June 25th, 2021)

Let’s see what this week’s data says about digital advertising, shall we? According to AdWeek’s report, 65% of more than 100 marketers surveyed plan to make “moderate” increases to CTV spend this year, increasing by 5–20%, while one in five plan to grow their CTV spend by more than 20%. Marketing Charts’ survey […]

Read more: This Week In Digital Advertising Data (June 25th, 2021)