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PPC Certification Launch: A Symbol of Excellence

PPC Certification Launch: A Symbol of Excellence

As the online advertising industry keeps growing, with more people hoping to break into digital marketing, it’s hard to differentiate yourself from others as a PPC advertiser.  What is it that you need?  A symbol of excellence, one that comes with the recognition and credibility you have been looking for.  […]

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Beef As Marketing: A Winning Strategy (Especially When Combined With Ads To Seed It)

Beef As Marketing: A Winning Strategy (Especially When Combined With Ads To Seed It)

The ever-awesome Paul Graham–of LISP and Yahoo Stores fame, and also Jessica Livingston’s husband–recently Tweeted about the Basecamp guys: “They have lots of experience with beef-as-marketing. Apple may not realize what they’re in for.” This is an interesting observation, worth looking into, both in general and in the Display Ad […]

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