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What Do Consumers and Marketers Think About Personalized Marketing?

What Do Consumers and Marketers Think About Personalized Marketing?

In this article, we will discuss consumers’ expectations from marketers and brands that receive tailored content according to their preferences and interests.

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Top Influencer Marketing Trends In 2022

Top Influencer Marketing Trends In 2022

This article will discuss the recent changes and trends of influencer marketing in 2022 to get insight into how it will change the digital world.

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What Kind of Content Do Marketers Want from Creators?

What Kind of Content Do Marketers Want from Creators?

In this article, we will discuss the stats and facts about the type of content marketers want from creators.

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Which Data Capabilities Are Still Out of Reach for Marketers?

Which Data Capabilities Are Still Out of Reach for Marketers?

In this article, we will discuss a report that shows which data capabilities are still out of reach for marketers with the help of statistics.

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How to Deal With Bad Data

How to Deal With Bad Data

Bad data can be a thorn in the side for many modern marketers. But, all isn’t lost when your data turns bad. Here, we discuss a few strategies to help you deal with bad data.

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How Identity Resolution Is Both a Challenge and an Opportunity in the Programmatic Landscape?

How Identity Resolution Is Both a Challenge and an Opportunity in the Programmatic Landscape?

Identity resolution helps marketers have access to the data from multiple platforms to get a complete picture. The more data they get, the more it helps them personalize their campaigns. However, identity resolution has become a challenge as well with the increase in the consumer’s sentiments regarding their privacy

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How GDPR Has Affected Advertisers and Users Negatively

How GDPR Has Affected Advertisers and Users Negatively

For years, privacy has been one of the most highlighted concerns of consumers. The publishers were getting away with their stalking behavior in the past but after the GDPR (General Data Protection Regulation) got approved by the EU in 2016, it provided users with the basic rights of their data […]

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Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?

Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?

The new scheme of Apple regarding buying ads Via Google for subscription apps to capture their revenue is quite a cunning move. This way, they will be earning millions of dollars of revenue from the subscription apps especially HBO, Tinder, and others. This new system takes people to the app […]

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Which one is better? Instagram Stories Ad or Instagram Feed Ad?

Which one is better? Instagram Stories Ad or Instagram Feed Ad?

When it comes to Instagram ads, the first question that comes to everyone’s mind is “Whether Instagram feed is better for ads or Instagram stories?” Instagram has introduced a lot of new features over time like IGTV, reels, ‘Add Yours’ stickers, and so on. Due to these features, the dynamics […]

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Why Video Advertising Will Surpass Linear TV Ad Spending?

Why Video Advertising Will Surpass Linear TV Ad Spending?

The pandemic has resulted in more focus on brand building due to which the brands have started showing interest again in TV ads. The demand for traditional TV ads started rising which also further led to the increase in their prices. On the other hand, since people have not been […]

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What Are the Obstacles and Opportunities Related to the End of Third-Party Cookies?

What Are the Obstacles and Opportunities Related to the End of Third-Party Cookies?

According to a lot of marketers and businessmen, the end of third-party cookies indicates the end of online advertising. But that might not be the case. A cookie-less future will bring both obstacles and opportunities for businessmen. They may have to find more effective ways to drive data and stay […]

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