SKAGs: PPC Superpowers Or a Waste of Time?
Single Keyword Ad Groups–known as “SKAGs”–seem to be the greatest PPC search strategy since sliced bread, if sliced bread was a PPC strategy. Yes, Virginia, today we’ll talk about search PPC, even though this blog focuses on display. SKAGs, in short, are what the name says they are: it’s a […]Read all
How To Personalize Online Ads Without Sounding Creepy?
It’s a challenging question: remarketing ads can easily get creepy, as we’ve recently discussed. The other day Ali asked me for some tips on how to do ad personalization without seeming creepy, and I thought I’d share my thoughts on the subject with everyone. My first piece of advice is […]Read all
PPC Certification Launch: A Symbol of Excellence
As the online advertising industry keeps growing, it’s hard to differentiate yourself from others as a PPC advertiser. What is it that you need? A symbol of excellence, one that comes with the recognition and credibility you have been looking for. Becoming PPC certified brings many benefits to take your career […]Read all
Beef As Marketing: A Winning Strategy (Especially When Combined With Ads To Seed It)
The ever-awesome Paul Graham (of LISP and Yahoo Stores fame, and also Jessica Livingston’s husband) Tweeted about the Basecamp guys. He tweeted: “They have lots of experience with beef-as-marketing. Apple may not realize what they’re in for.” This is an interesting observation, worth looking into, both in general and in the […]Read all