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SKAGs: PPC Superpowers Or a Waste of Time?

SKAGs: PPC Superpowers Or a Waste of Time?

Single Keyword Ad Groups–known as “SKAGs”–seem to be the greatest PPC search strategy since sliced bread, if sliced bread was a PPC strategy. Yes, Virginia, today we’ll talk about search PPC, even though this blog focuses on display. SKAGs, in short, are what the name says they are: it’s a […]

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How To Personalize Online Ads Without Sounding Creepy?

How To Personalize Online Ads Without Sounding Creepy?

It’s a challenging question: remarketing ads can easily get creepy, as we’ve recently discussed. The other day Ali asked me for some tips on how to do ad personalization without seeming creepy, and I thought I’d share my thoughts on the subject with everyone. My first piece of advice is […]

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PPC Certification Launch: A Symbol of Excellence

PPC Certification Launch: A Symbol of Excellence

As the online advertising industry keeps growing, it’s hard to differentiate yourself from others as a PPC advertiser.  What is it that you need?  A symbol of excellence, one that comes with the recognition and credibility you have been looking for.  Becoming PPC certified brings many benefits to take your career […]

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Beef As Marketing: A Winning Strategy (Especially When Combined With Ads To Seed It)

Beef As Marketing: A Winning Strategy (Especially When Combined With Ads To Seed It)

The ever-awesome Paul Graham (of LISP and Yahoo Stores fame, and also Jessica Livingston’s husband) Tweeted about the Basecamp guys. He tweeted: “They have lots of experience with beef-as-marketing. Apple may not realize what they’re in for.” This is an interesting observation, worth looking into, both in general and in the […]

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