Is Google going to court for an antitrust investigation?
So last week I was reading TechCrunch’s article on Google Ads going under an antitrust investigation in Italy, and it led me to a very deep reflection about how much of an open secret the whole Google-Ads-being-a-monopoly situation actually is. So, if we all know it, then why is Italy […]Read more: Is Google going to court for an antitrust investigation?
Is Branded Content the new black?
So the other day, after writing the article on Display Ads becoming less effective, I got to think about where the Advertising world is heading now that classic campaign moves are not being the most profitable anymore. And it occurred to me that, over the past few years, a new […]Read more: Is Branded Content the new black?
The Evolution of Conversion Tracking
While doing my Adalisys’s article last week, I had a great opportunity to think about something fundamental in the marketing world: conversion tracking. I’ve always found this to be a particularly interesting and complex aspect of the advertising world and, here I’ll guide you through its evolution and specifications for […]Read more: The Evolution of Conversion Tracking
We are proud of our Women in PPC Experts
This might be a shock for you but throughout the years, females have constantly had to fight for their spots in the work environment and the PPC world is not an exception. Over and over, we’ve had to make twice the effort men have ever had to just to get […]Read more: We are proud of our Women in PPC Experts
SKAGs: PPC Superpowers Or a Waste of Time?
Single Keyword Ad Groups–known as “SKAGs”–seem to be the greatest PPC search strategy since sliced bread, if sliced bread was a PPC strategy. Yes, Virginia, today we’ll talk about search PPC, even though this blog focuses on display. SKAGs, in short, are what the name says they are: it’s a […]Read more: SKAGs: PPC Superpowers Or a Waste of Time?
How To Personalize Online Ads Without Sounding Creepy?
It’s a challenging question: remarketing ads can easily get creepy, as we’ve recently discussed. The other day Ali asked me for some tips on how to do ad personalization without seeming creepy, and I thought I’d share my thoughts on the subject with everyone. My first piece of advice is […]Read more: How To Personalize Online Ads Without Sounding Creepy?
PPC Certification Launch: A Symbol of Excellence
As the online advertising industry keeps growing, it’s hard to differentiate yourself from others as a PPC advertiser. What is it that you need? A symbol of excellence, one that comes with the recognition and credibility you have been looking for. Becoming PPC certified brings many benefits to take your career […]Read more: PPC Certification Launch: A Symbol of Excellence
Beef As Marketing: A Winning Strategy (Especially When Combined With Ads To Seed It)
The ever-awesome Paul Graham (of LISP and Yahoo Stores fame, and also Jessica Livingston’s husband) Tweeted about the Basecamp guys. He tweeted: “They have lots of experience with beef-as-marketing. Apple may not realize what they’re in for.” This is an interesting observation, worth looking into, both in general and in the […]Read more: Beef As Marketing: A Winning Strategy (Especially When Combined With Ads To Seed It)