This Week in Digital Advertising Data (November 26th, 2021)

Let’s see what there’s to know about this week’s digital advertising numbers, shall we?

  • According to The Drum, approximately 90% marketers are optimistic about the role marketing will play in the UK economic recovery, which means an 85% increase from 2019’s numbers.
  • eMarketer reports that worldwide digital ad spending will reach $491.70 billion this year, increasing by 19.9% from 2020’s total.
  • eMarketer expects US retail media advertising to increase by 53.4% this year to reach $31.49 billion, representing 14.9% of the digital ad market.
  • Marketing Charts survey shows that 80% of marketers used the “name, company name, or other profile data” as a factor for email marketing this year.
  • Marketing Charts reports that 91% of marketers use email as the primary channel to deliver their content, while 66% use account-based advertising.
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