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Have you checked Google’s new update on personalized advertising?

Have you checked Google’s new update on personalized advertising?

If you’ve been an advertiser for a while, then you definitely are aware of the importance that personalized ads have, especially when it comes to targeting. Basically, since it’s driven by users’ online data, it helps to make sure that the content shown to them is actually relevant, which creates […]

Read more: Have you checked Google’s new update on personalized advertising?
YouTube’s streaming won’t get away from Google Shopping either

YouTube’s streaming won’t get away from Google Shopping either

In the past few weeks, we’ve been talking a lot about Google Shopping’s new policies, and the “improvements” they are doing in order to create a better user experience. It is pretty clear that the amount of updates created in the recent past is not a coincidence, and that Google […]

Read more: YouTube’s streaming won’t get away from Google Shopping either
On Google’s path to full strictness: Watch out for strike three!

On Google’s path to full strictness: Watch out for strike three!

There was a not-so-long-ago past where the sun was shining, and all we had to be worrying about was Google not shutting our accounts down and, in order to do that, all we had to do was stay out of their way by avoiding violating their content policies, at least […]

Read more: On Google’s path to full strictness: Watch out for strike three!
Google And The Anti-Tracking Conundrum

Google And The Anti-Tracking Conundrum

If you’ve been involved with online advertising off-late, you likely know what app tracking and anti-tracking entails. However, if you’re not, let’s get you up to date. App tracking is based on identifying a user’s online activity whenever they use their electronic devices. This allows marketers access to valuable information […]

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Google Under Investigation Over Anti-Trust Law Violations

Google Under Investigation Over Anti-Trust Law Violations

As for those of you who do not know what antitrust laws are, make sure you pay attention to the below before we dive deep into Google’s involvement over antitrust laws. Antitrust laws are a set of state and federal laws designed to ensure that businesses compete fairly. Antitrust laws […]

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Google Ads Creative Studio and What You Need to Know

Google Ads Creative Studio and What You Need to Know

The times where Google Advertising began with simple text ads nearly 20 years ago is long gone, Traditional, static ad formats are no longer sufficient. Great advertisers are always looking for new ways to engage with their audience and grow their brand. Great advertising and storytelling is a form of art a […]

Read more: Google Ads Creative Studio and What You Need to Know
Is Google Shopping really prioritizing products labeled as “deals” just to improve users' experience?

Is Google Shopping really prioritizing products labeled as “deals” just to improve users’ experience?

Well, kind of an obvious answer to that headline, ain’t it? But hey, let’s not settle down right away. First, let’s dig in a little deeper. Recently, we’ve been seeing a lot of Google Shoppings’ controversial updates, and how they will absolutely affect our whole ad strategy in general. However, […]

Read more: Is Google Shopping really prioritizing products labeled as “deals” just to improve users’ experience?
A Google Script that creates your blacklists websites? Count me in!

A Google Script that creates your blacklists websites? Count me in!

Have you heard of Google Ads Scripts? Well, if you haven’t, let me do a quick summary for you: You know how every day you wake up, have a cup of coffee, and run the same usual checks on your different ad campaigns, and then proceed to make the necessary […]

Read more: A Google Script that creates your blacklists websites? Count me in!
Best Practices for Google Ads Bidding

Best Practices for Google Ads Bidding

The majority of paid digital marketing is based on an auction model, in which marketers compete for the right to show their advertising to a specific audience.  Each advertiser submits a bid for the auction that indicates the highest amount of money they are ready to pay.  To determine which ads […]

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Have you heard about Google Ads scripts?

Have you heard about Google Ads scripts?

As you may already know by now because my bio says so and I keep bringing it up, I for sure am what you’d call a theater geek, but no matter how much I’d love to go all-pitch on the most amazing scripts in the history of theatre, that’s not […]

Read more: Have you heard about Google Ads scripts?
Is Google considering a revamp on its advertising policy on cryptocurrency exchanges and wallets?

Is Google considering a revamp on its advertising policy on cryptocurrency exchanges and wallets?

Talk around town is that Google is revising its advertising policies allowing crypto wallets and exchanges to advertise on their networks starting from August. Is there any truth to this? So before we dive in any deeper on this topic let’s clear some basic terms out of the way. What are Cryptocurrency […]

Read more: Is Google considering a revamp on its advertising policy on cryptocurrency exchanges and wallets?