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Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?

Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?

I had an annoying problem this morning that made me almost want to jump off the balcony. (Luckily, I don’t have a balcony.) I was setting up the Google Analytics for a new campaign, and it automatically forced me to use the new version of Google Analytics, GA4. Okay, such […]

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What is the minimum spend for Customer Match on Google Ads/Adwords?

What is the minimum spend for Customer Match on Google Ads/Adwords?

So, as every experienced marketer knows, one of the best features of Facebook’s marketing platform is that you can upload a list of email addresses and target them. This is one of the most underused and most powerful features: so long as you can get an email address, you can […]

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Can Google Display ads say 'Click Here'?

Can Google Display ads say ‘Click Here’?

Today’s question: can you put language like “Click here” into a display image ad on Adwords/Google Display ad network? The “TL;DR” answer is: “technically, probably not; but in practice, definitely.” Let’s look into it. Google’s official policy on the question is here and it says that these are not allowed: […]

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Google launching Display Ad Disclosure info

Google launching Display Ad Disclosure info

Various sources are reporting an interesting new initiative from Google: upcoming Chrome functionality in which you can review information about any ad seen on a display network. Here are some examples of what it looks like on a mobile phone: Currently, it is taking the form of a Chrome plugin, […]

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Google Grants: Free Money or Absurd Requirements To Make It Merely Marketing For Google?

Google Grants: Free Money or Absurd Requirements To Make It Merely Marketing For Google?

It always seems Google Grants — giving $10,000 USD/month in Google ad credits to any non-profit, to use to support their cause — is a great way for Google to give back and help those non-profits who most need it. And with such a photo on their featured page, how […]

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The placebo effect of Google Ads settings

The placebo effect of Google Ads settings

A few days ago, my colleague Morgan and I had an interesting conversation about Google Ads’ personalization settings page. I started to wonder when you change these settings, do you truly have an influence for which kinds of Google Display Ads appearing you on websites? In this conversation, Morgan told […]

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You Won't Believe What Google Banned—It's Clickbait!

You Won’t Believe What Google Banned—It’s Clickbait!

Clickbait, we’re all familiar with it. You’re scrolling through a website when you see “learn the easy way Kyle lost 20 pounds in two weeks” or “you won’t believe what happened when…” only to click on the link and find out that what happened was completely different. It was normal […]

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Pro-Tip: Use Extensions on Google Display Ads

Pro-Tip: Use Extensions on Google Display Ads

It may be common knowledge that adding extensions to your ads on Google search is a great way to highlight a call to action. But did you ever think of adding extensions to your Google Display Ads? Even some of the most experienced PPCs haven’t given this a second thought!  […]

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Adsense vs AdX - A Test of Which Performed Better

Adsense vs AdX — A Test of Which Performed Better

Nowadays, we have a vast variety of options regarding the programs we use for online advertising. These will likely become more available and change as the industry develops. However, this sometimes makes it hard for industry professionals to choose which program will be a better fit for the goals of […]

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