Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Google Ads (Adwords)

HomeAd PlatformsGoogle Ads (Adwords)
Best Practices for Google Ads Bidding

Best Practices for Google Ads Bidding

The majority of paid digital marketing is based on an auction model, in which marketers compete for the right to show their advertising to a specific audience.  Each advertiser submits a bid for the auction that indicates the highest amount of money they are ready to pay.  To determine which ads […]

Read more: Best Practices for Google Ads Bidding
Have you heard about Google Ads scripts?

Have you heard about Google Ads scripts?

As you may already know by now because my bio says so and I keep bringing it up, I for sure am what you’d call a theater geek, but no matter how much I’d love to go all-pitch on the most amazing scripts in the history of theatre, that’s not […]

Read more: Have you heard about Google Ads scripts?
Is Google considering a revamp on its advertising policy on cryptocurrency exchanges and wallets?

Is Google considering a revamp on its advertising policy on cryptocurrency exchanges and wallets?

Talk around town is that Google is revising its advertising policies allowing crypto wallets and exchanges to advertise on their networks starting from August. Is there any truth to this? So before we dive in any deeper on this topic let’s clear some basic terms out of the way. What are Cryptocurrency […]

Read more: Is Google considering a revamp on its advertising policy on cryptocurrency exchanges and wallets?
Why Does Everyone Keep Choosing Google Ads Over Bing Ads?

Why Does Everyone Keep Choosing Google Ads Over Bing Ads?

If you’re looking to grow your business using digital marketing solutions such as PPC tools, you may have to take several considerations into account before you get started. The foremost of these considerations is your choice of platform. While there are many platforms available today that you can choose from […]

Read more: Why Does Everyone Keep Choosing Google Ads Over Bing Ads?
Google Shopping’s ban on digital products: The complete guide on what not-to-do

Google Shopping’s ban on digital products: The complete guide on what not-to-do

At this point, maybe we should just create a new blog category named “Everything that Google won’t let you do anymore”, right? It’s not a surprise these days to wake up in the morning, grab your phone (because I won’t believe it if you tell me your day starts any […]

Read more: Google Shopping’s ban on digital products: The complete guide on what not-to-do
How Gender Identity Can Influence A Display Ad Campaign

How Gender Identity Can Influence A Display Ad Campaign

It’s no secret that Google has been using Data Analytics to target users based on the gender they identify with for years now. The demographic reports Google provides you with to track the gender of your audience may be a useful feature, but have you ever wondered what makes it […]

Read more: How Gender Identity Can Influence A Display Ad Campaign
The Paradox Of Google Ad Settings

The Paradox Of Google Ad Settings

If you spend an unhealthy amount of time on Google (who doesn’t?), then you’ve likely come across thousands of Display Ads in the past few years. It doesn’t take much digging around to discover that these ads are chosen for us based on our past searches on Google and our […]

Read more: The Paradox Of Google Ad Settings
The scandal Google’s fancy lawyers could have prevented

The scandal Google’s fancy lawyers could have prevented

Do you remember last week’s article on Google and Facebook’s secret Ad deal? If you don’t, let me summarize it for you: Apparently, Facebook had a brilliant idea that, if well-executed, could have made them the #1 Display Ad giant, taking Google Ads out of their podium, but all of […]

Read more: The scandal Google’s fancy lawyers could have prevented
Why is everyone ignoring Google Ads' FLoC Strategy?

Why is everyone ignoring Google Ads’ FLoC Strategy?

Short answer: Because it sucks. But hey, what’s the point of being here if I’m not going to explain to you in an incredibly detailed and deep manner why an Advertising Strategy didn’t work, right? So today we’ll go deep diving into what’s up with Google Ads FLoCs, what are […]

Read more: Why is everyone ignoring Google Ads’ FLoC Strategy?
Is Google and Facebook's deal really one of a kind?

Is Google and Facebook’s deal really one of a kind?

The advertising industry keeps changing all the time, Display Ads keep trying to prove effectiveness, advertisers search for new techniques and brands make their best efforts to keep up with them. Just like that, is that our beloved advertising world forces us to adapt, improve and challenge us more and more. […]

Read more: Is Google and Facebook’s deal really one of a kind?
Protip: Find a PPC that knows about your specific Google Ads’ policies

Protip: Find a PPC that knows about your specific Google Ads’ policies

The most common struggle among the PPC world, the one you’ll always find in every PPC community, forum, group chat, or any sort of communication method between PPCs, comes down to one particular question: Why did Google Ads shut down my account? And the answers to the said question may […]

Read more: Protip: Find a PPC that knows about your specific Google Ads’ policies