Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Google Is The Target of a Senate Bill That Aims to Break Up It’s Dominant Ad Business

Google Is The Target of a Senate Bill That Aims to Break Up It’s Dominant Ad Business

In this article, we will talk about the new Senate Bill that aims to demolish Google’s dominant ad business if passed.

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Google Doesn’t Allow Ads for Tech Support

Google Doesn’t Allow Ads for Tech Support

One of Google’s latest policies involves disallowing ads for tech support online. However, users are still confused regarding why Google would make such a drastic move. We’ll discuss the same here.

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How to Generate Home Improvement Leads Using Google Ads?

How to Generate Home Improvement Leads Using Google Ads?

Google ads is one of the most effective ways to sell a service to the right targeted audience. It can help you get exclusive leads, however, you should know all the tips and tricks to make it work.

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Why Google Is Banning Ads Denying Climate Change

Why Google Is Banning Ads Denying Climate Change

It’s not even an uncommon occurrence anymore: companies are cruising along doing business as usual, not a care in the world when bam! Google decides to ban their ad account out of the blue. The worst kind of surprise? Probably, if they’ve spent a bomb on their Ad Campaign, which […]

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What It Means For Users To Access Advertisers’ History Online

What It Means For Users To Access Advertisers’ History Online

So, one of the newest developments in Google’s policies is that advertisers are now required to give users access to their history. In other words, whenever a viewer comes across your Display Ad online, they not only access details on your company but also access details on your advertising history. […]

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Have you checked Google’s new update on personalized advertising?

Have you checked Google’s new update on personalized advertising?

If you’ve been an advertiser for a while, then you definitely are aware of the importance that personalized ads have, especially when it comes to targeting. Basically, since it’s driven by users’ online data, it helps to make sure that the content shown to them is actually relevant, which creates […]

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YouTube’s streaming won’t get away from Google Shopping either

YouTube’s streaming won’t get away from Google Shopping either

In the past few weeks, we’ve been talking a lot about Google Shopping’s new policies, and the “improvements” they are doing in order to create a better user experience. It is pretty clear that the amount of updates created in the recent past is not a coincidence, and that Google […]

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On Google’s path to full strictness: Watch out for strike three!

On Google’s path to full strictness: Watch out for strike three!

There was a not-so-long-ago past where the sun was shining, and all we had to be worrying about was Google not shutting our accounts down and, in order to do that, all we had to do was stay out of their way by avoiding violating their content policies, at least […]

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Google And The Anti-Tracking Conundrum

Google And The Anti-Tracking Conundrum

If you’ve been involved with online advertising off-late, you likely know what app tracking and anti-tracking entails. However, if you’re not, let’s get you up to date. App tracking is based on identifying a user’s online activity whenever they use their electronic devices. This allows marketers access to valuable information […]

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Google Under Investigation Over Anti-Trust Law Violations

Google Under Investigation Over Anti-Trust Law Violations

As for those of you who do not know what antitrust laws are, make sure you pay attention to the below before we dive deep into Google’s involvement over antitrust laws. Antitrust laws are a set of state and federal laws designed to ensure that businesses compete fairly. Antitrust laws […]

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Google Ads Creative Studio and What You Need to Know

Google Ads Creative Studio and What You Need to Know

The times where Google Advertising began with simple text ads nearly 20 years ago is long gone, Traditional, static ad formats are no longer sufficient. Great advertisers are always looking for new ways to engage with their audience and grow their brand. Great advertising and storytelling is a form of art a […]

Read more: Google Ads Creative Studio and What You Need to Know