Gmail ads moving into the Discovery Ads umbrella
Eras come and eras go, and the era of advertising directly on Gmail via Display campaigns has now come to a close, with a new announcement from Google. Here’s the boil down, then some context. Boildown: you can no longer create standard display ads to appear on Gmail. Instead, going […]Read more: Gmail ads moving into the Discovery Ads umbrella
Google Web Story Ads are here, via the Display Network. But will anyone use them?
So, Search Engine Land has an interesting find: the Google Display network will now allow you to take out ads via Google Web Stories. Let’s step back: whoa, what are Google Web Stories? In short, it’s Google’s answer to Snapchat and Instagram Stories: short images, meant to be shared, that […]Read more: Google Web Story Ads are here, via the Display Network. But will anyone use them?
New Google Ads option to “View local competitive visits and search terms”
I was pleasantly surprised to discover, on the tip from a friend, that Google has silently created a new Google Ads / Adwords help page about an apparently-secretly-launched feature, to view local competitive and search terms. This is a new report that effectively tells you what search queries similar businesses […]Read more: New Google Ads option to “View local competitive visits and search terms”
Youtube Introducing Audio-Only Ads
Stop the presses–okay, maybe not quite–Google is introducing Audio-only ads for Youtube. The reason is that Youtube figured out that 85% of people watching Youtube videos aren’t watching; they’re just being listened to in the background for the audio. Playlists or podcast-like videos that you listen to while doing something […]Read more: Youtube Introducing Audio-Only Ads
Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?
I had an annoying problem this morning that made me almost want to jump off the balcony. (Luckily, I don’t have a balcony.) I was setting up Google Analytics for a new campaign, and it automatically forced me to use the new version of Google Analytics, GA4. Okay, such are […]Read more: Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?
What Is The Minimum Spend for Customer Match on Google Ads/Adwords?
So, as every experienced marketer knows, one of the best features of Facebook’s marketing platform is that you can upload a list of email addresses and target them. This is one of the most underused and most powerful features: so long as you can get an email address, you can […]Read more: What Is The Minimum Spend for Customer Match on Google Ads/Adwords?
Can Google Display Ads Say ‘Click Here’?
Today’s question: can you put language like “Click Here” into a display image ad on AdWords/Google Display ad network? The “TL;DR” answer is: “technically, probably not; but in practice, definitely”. Let’s look into it. Google’s official policy on the question is here and it says that these are not allowed: […]Read more: Can Google Display Ads Say ‘Click Here’?
Google Launching Display Ad Disclosure Info
Various sources are reporting an interesting new initiative from Google. An upcoming Chrome functionality in which you can review information about any ad seen on a display network. Here are some examples of what it looks like on a mobile phone: Currently, it is taking the form of a Chrome […]Read more: Google Launching Display Ad Disclosure Info
Google Grants: Free Money or Absurd Requirements to Make it Marketing for Google?
It always seems Google Grants is a great way for Google to give back and help those non-profits who most need it. Google Grants give 10,000 USD/month in Google ad credits to any non-profit, to use to support their cause. And with a photo like this on their featured page, how […]Read more: Google Grants: Free Money or Absurd Requirements to Make it Marketing for Google?
The Placebo Effect of Google Ads Settings
A few days ago, my colleague Morgan and I had an interesting conversation about Google Ads’ personalization settings page. I started to wonder when you change these settings, do you truly have an influence over which kinds of Google Display Ads appear on your websites? In this conversation, Morgan told […]Read more: The Placebo Effect of Google Ads Settings
You Won’t Believe What Google Banned—It’s Clickbait!
Clickbait, we’re all familiar with it. You’re scrolling through a website when you see: “learn how Kyle lost 20 pounds in two weeks” or “you won’t believe what happened when…”. Only to click on the link and find out that what happened was completely different. It was normal (and annoying) […]Read more: You Won’t Believe What Google Banned—It’s Clickbait!