What Do Consumers and Marketers Think About Personalized Marketing?
In this article, we will discuss consumers’ expectations from marketers and brands that receive tailored content according to their preferences and interests.Read all
Understanding Teens’ Preferences in Various Social Media Platforms
This article will discuss and understand how teens are connected to social media and study the change in the number of teen users over time.Read all
US Digital Ad Spending Continues to Remain Strong Despite the Economic Recession
This article will discuss how US banks will keep investing in digital ad spending despite the overshadowing economic recession.Read all
Where Has Media Talent Gone Wrong in the Industry?
This article will discuss how media talent is getting worse in different areas of the industry with the help of a study and statistics to solidify the statement.Read all
How Prepared Is the Ad Industry for a Cookieless Future?
This article will discuss how publishers are moving forward in the ad industry without third-party cookies and what a digital world will look like in the future.Read all
What Kind of Content Do Marketers Want from Creators?
In this article, we will discuss the stats and facts about the type of content marketers want from creators.Read all
Which Data Capabilities Are Still Out of Reach for Marketers?
In this article, we will discuss a report that shows which data capabilities are still out of reach for marketers with the help of statistics.Read all
Where Are the Ad Budgets Going According to the 2022 Global Ad Spend?
This article will discuss the increase in worldwide ad spending in 2022 by considering multiple factors and aspects. Advertising is a crucial component of a business’s growth. Since the number of internet users is increasing daily and so is the digital ads marketing spend. Many brands have started investing their resources in display ads to reach users.Read all
What Is Programmatic Advertising and Why Is It So Important?
Digital marketing has been all the rage, especially during this time of pandemic. This article will discuss in detail the role programmatic advertising plays in digital display marketing and its benefits.Read all
How Do Social Media Comments Affect the Purchasing Behavior of the Consumer?
Since online shopping and the time people spend on social media have increased tremendously, this article will discuss how social media comments affect a consumer’s purchasing behavior.Read all