Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Tabinda S
Tabinda has been writing since forever, and it seems that her educational background in Economics, politics, management sciences, and psychology has given her an incredibly deep and comprehensive approach when it comes to display ads and PPC.
How Can We Establish Digital Trust in Social Commerce?
3 minutes

How Can We Establish Digital Trust in Social Commerce?

Social media is not only a communication tool to connect with people or organizations, it is also influencing the buying behavior of consumers all around the world. It is difficult to pinpoint how and when this change happened because it is a continuous process of evolution. It’s not like that […]

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How to Step Up Google Ads around Holidays or Events?
3 minutes

How to Step Up Google Ads around Holidays or Events?

Holiday traffic is unpredictable. When your target audience is searching for a specific product or service during holidays or events, make sure you are there to offer your best deal. You can catch the holiday wave by setting up your Google ads campaign accordingly. However, make sure that you follow […]

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How to Make Your Ad Talk about Value Creatively?
4 minutes

How to Make Your Ad Talk about Value Creatively?

The key to success in advertising is making creative ads that help reach out to potential customers. However, while we talk about different strategies of making an ad creative and successful, the one idea that remains at the top is to make an ad talking about values rather than products. […]

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Digital Needs of Non-Traditional Families
3 minutes

Digital Needs of Non-Traditional Families

The world is changing, and so should we: let’s find out how marketers can be much more inclusive, and increase brand connection with their customers. 

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"0 Spots Left" in an ad
3 minutes

What Can Make You Click the Ad?

It is quite obvious that the Google display ad business has been flourishing for the past few years. While visiting different websites online, you will get to see multiple ads relevant to your search history, location, and a lot of other factors. Google knows what people like and it has […]

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Key Principles of a Cross-Channel Digital Marketing Strategy
3 minutes

Key Principles of a Cross-Channel Digital Marketing Strategy

A cross-channel digital marketing strategy is one of the most effective ways to achieve a common goal. However, you should know about its key principles to make sure that it serves its purpose effectively in making your marketing efforts successful.

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What Makes a Successful Google Display Ad?
3 minutes

What Makes a Successful Google Display Ad?

Google display network (GDN) has become the largest advertising network available on the Internet today. There cannot be even a single person who doesn’t see various types of google display ads on the Internet unless he/she has been living under a rock for ages. A few days back, I also […]

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Tabinda S
Tabinda has been writing since forever, and it seems that her educational background in Economics, politics, management sciences, and psychology has given her an incredibly deep and comprehensive approach when it comes to display ads and PPC.