Tabinda S

Social media is not only a communication tool to connect with people or organizations, it is also influencing the buying behavior of consumers all around the world. It is difficult to pinpoint how and when this change happened because it is a continuous process of evolution. It’s not like that […]

Holiday traffic is unpredictable. When your target audience is searching for a specific product or service during holidays or events, make sure you are there to offer your best deal. You can catch the holiday wave by setting up your Google ads campaign accordingly. However, make sure that you follow […]

The key to success in advertising is making creative ads that help reach out to potential customers. However, while we talk about different strategies of making an ad creative and successful, the one idea that remains at the top is to make an ad talking about values rather than products. […]

The world is changing, and so should we: let’s find out how marketers can be much more inclusive, and increase brand connection with their customers. 

It is quite obvious that the Google display ad business has been flourishing for the past few years. While visiting different websites online, you will get to see multiple ads relevant to your search history, location, and a lot of other factors. Google knows what people like and it has […]

A cross-channel digital marketing strategy is one of the most effective ways to achieve a common goal. However, you should know about its key principles to make sure that it serves its purpose effectively in making your marketing efforts successful.

Google display network (GDN) has become the largest advertising network available on the Internet today. There cannot be even a single person who doesn’t see various types of google display ads on the Internet unless he/she has been living under a rock for ages. A few days back, I also […]