Google’s New “Ad Center” Gives Users Control Over How Ads Are Personalized
In this article, we will talk about how Google is doubling down its ad personalization offer in favor of users and helping advertisers target the audience without creeping out their customers.Read all
Google Is The Target of a Senate Bill That Aims to Break Up It’s Dominant Ad Business
In this article, we will talk about the new Senate Bill that aims to demolish Google’s dominant ad business if passed.Read all
What Is Supply Path Optimization (SPO) and How Do You Implement It?
In this article, we will talk about how important it is to have SPO (Supply Path Optimization) to make advertising campaigns successful. Moreover, there should be a proper guide to implement it.Read all
How the Bug-Ridden Attribution Technology of Facebook’s Platform Has Affected Advertisers
In this article, we will talk about the recent revelations about Facebook’s attribution technology – one that has affected advertisers – and how Facebook is trying to tackle this matter.Read all
Six Proven Ways to Make Your Display Ad Successful
This article will talk about six proven ways that can make a digital display ad successful with the help and reference of a display ad I recently came across.Read all
What is Programmatic Display Advertising and How to Enhance It?
This article talks about programmatic display advertising in detail. It will also discuss different ways of enhancing it to make the best use of it.Read all
Performance-Driven Ad Formats Dominate Latin American Retail Media Markets
In this article, we will talk about how much dependent Latin American Retail Media Markets are on lower-funnel actions, i.e. sponsored product ads, and a few effective ways of using this ad format to get the desired results.Read all
Generation Z Evades Display Ads — Goes for Native Advertising
Generation Z includes those who were born between 1997 and 2010, i.e. the pre-teens to young graduates. The one thing that is common among Gen Z is that they grew up in the digital world with laptops, smartphones, and tablets.Read all
TikTok’s Ad Revenue to Surpass Twitter and Snapchat Combined
In this article, we will have a detailed insight on how TikTok’s ad revenue is expected to increase in 2022, which is going to be more than the combined expected value of Twitter and Snapchat.Read all
Factors to Determine Whether a Display Ad Is Good Enough Or Not?
In this article, I’ll talk about those key factors which help determine whether a display ad is good enough or not with a detailed analysis of a specific display ad.Read all