Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Tabinda S
Tabinda has been writing since forever, and it seems that her educational background in Economics, politics, management sciences, and psychology has given her an incredibly deep and comprehensive approach when it comes to display ads and PPC.
Google's New “Ad Center” Gives Users Control Over How Ads Are Personalized
2 minutes

Google’s New “Ad Center” Gives Users Control Over How Ads Are Personalized

In this article, we will talk about how Google is doubling down its ad personalization offer in favor of users and helping advertisers target the audience without creeping out their customers.

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Google Is The Target of a Senate Bill That Aims to Break Up It’s Dominant Ad Business
3 minutes

Google Is The Target of a Senate Bill That Aims to Break Up It’s Dominant Ad Business

In this article, we will talk about the new Senate Bill that aims to demolish Google’s dominant ad business if passed.

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What Is Supply Path Optimization (SPO) and How Do You Implement It?
3 minutes

What Is Supply Path Optimization (SPO) and How Do You Implement It?

In this article, we will talk about how important it is to have SPO (Supply Path Optimization) to make advertising campaigns successful. Moreover, there should be a proper guide to implement it.

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How the Bug-Ridden Attribution Technology of Facebook’s Platform Has Affected Advertisers
3 minutes

How the Bug-Ridden Attribution Technology of Facebook’s Platform Has Affected Advertisers

In this article, we will talk about the recent revelations about Facebook’s attribution technology – one that has affected advertisers – and how Facebook is trying to tackle this matter.

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Six Proven Ways to Make Your Display Ad Successful
3 minutes

Six Proven Ways to Make Your Display Ad Successful

This article will talk about six proven ways that can make a digital display ad successful with the help and reference of a display ad I recently came across.

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What is Programmatic Display Advertising and How to Enhance It?
3 minutes

What is Programmatic Display Advertising and How to Enhance It?

This article talks about programmatic display advertising in detail. It will also discuss different ways of enhancing it to make the best use of it.

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Performance-Driven Ad Formats Dominate Latin American Retail Media Markets
3 minutes

Performance-Driven Ad Formats Dominate Latin American Retail Media Markets

In this article, we will talk about how much dependent Latin American Retail Media Markets are on lower-funnel actions, i.e. sponsored product ads, and a few effective ways of using this ad format to get the desired results.

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Generation Z Evades Display Ads - Goes for Native Advertising
3 minutes

Generation Z Evades Display Ads — Goes for Native Advertising

Generation Z includes those who were born between 1997 and 2010, i.e. the pre-teens to young graduates. The one thing that is common among Gen Z is that they grew up in the digital world with laptops, smartphones, and tablets.

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On Elon Musk’s Proposal For an Ad-Free Twitter
3 minutes

On Elon Musk’s Proposal For an Ad-Free Twitter

This article will talk about how the recent proposal of Elon Musk for an Ad-free Twitter might affect users and advertisers. Smaller brands might be hit the hardest due to the limitations of the new plan.

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TikTok’s Ad Revenue to Surpass Twitter and Snapchat Combined
3 minutes

TikTok’s Ad Revenue to Surpass Twitter and Snapchat Combined

In this article, we will have a detailed insight on how TikTok’s ad revenue is expected to increase in 2022, which is going to be more than the combined expected value of Twitter and Snapchat.

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Factors to Determine Whether a Display Ad Is Good Enough Or Not?
3 minutes

Factors to Determine Whether a Display Ad Is Good Enough Or Not?

In this article, I’ll talk about those key factors which help determine whether a display ad is good enough or not with a detailed analysis of a specific display ad.

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Tabinda S
Tabinda has been writing since forever, and it seems that her educational background in Economics, politics, management sciences, and psychology has given her an incredibly deep and comprehensive approach when it comes to display ads and PPC.