Facebook latest policy updates on Ads about Social Issues, Elections and Politics
Facebook says that they are doing their best to improve ad transparency and election integrity throughout their ad campaigns with regard to Ads about Social Issues, Elections, or Politics. In order to achieve this, Facebook has put in safeguards to ensure that anyone running advertising about social issues, elections, or […]Read all
Are Click-Baity Ads helping your campaigns?
It’s no secret that social media and other internet platforms can be used to reach highly targeted audiences with the material you want them to view simpler than ever before. This benefits both the advertiser and the casual internet surfer in many cases: as advertisers, we are able to fine-tune […]Read all
Best Practices for Google Ads Bidding
The majority of paid digital marketing is based on an auction model, in which marketers compete for the right to show their advertising to a specific audience. Each advertiser submits a bid for the auction that indicates the highest amount of money they are ready to pay. To determine which ads […]Read all
What These 5 Greek Philosophers Can Teach Us About Business & Marketing.
From the ancient times to the present, Greece has been the home of numerous significant historical events and figures who have shaped the country’s history and influenced the world’s trajectory. The foundations of modern civilization were laid by people with talent, inspiration, and vision. Some things never change, even if […]Read all
06 Easy Ways to Improve Your Click through Rates.
As PPC advertisers we desire to have a higher click through rate on our ad campaigns… which’s natural to us As you may already know click-through rate is measured by the number of clicks divided by the number of impressions your ad campaign is getting. As creative as we try to be, […]Read all
Is the era for display ads coming to an end?
Okay let’s face it, The demand for display advertising is dying… Remember the times when display advertisements used to be the thing and you couldn’t wait to start creating your own banner ads and start testing out their reach, conversions, and performance? The times where you could reach thousands of potential clients […]Read all
Is Google considering a revamp on its advertising policy on cryptocurrency exchanges and wallets?
Talk around town is that Google is revising its advertising policies allowing crypto wallets and exchanges to advertise on their networks starting from August. Is there any truth to this? So before we dive in any deeper on this topic let’s clear some basic terms out of the way. What are Cryptocurrency […]Read all
Meme Marketing – More than Just a Trend!
Advertisers today have endless ways to connect with potential customers through various methods of online advertising. From running Display Advertising to Search engine advertising I bet you have tried all the tips and tricks under your sleeve to get in front of your customers. However, trying too hard to get […]Read all
Display Network advertising and Programmatic advertising
With each passing year, the world of online advertising industry develops and changes at a rapid pace with more and more technologies and tools being made available for advertisers and performance marketers to dive into figuring out how to get people’s attention. The differences between Google display ads and programmatic […]Read all
Automatic Placements or Manual Placements – Which one should you use for your Display Campaigns?
Smart advertisers are concerned about two things. Increasing conversion rates and reducing costs per conversion… without these two everything else comes secondary. Running Google ads is a great opportunity to get in front of people who are actively looking for your product or service. But here’s the big downside… Other […]Read all
Your Ad should not look like an Ad
The reason you need to have a strong ad is to get that click, in comparison to your competitors. Google is in the business of getting clicks, nobody likes ads that don’t attract any click. You won’t like it, Google totally won’t like it, and obviously from the audience point […]Read all