What These 5 Greek Philosophers Can Teach Us About Business & Marketing.

From the ancient times to the present, Greece has been the home of numerous significant historical events and figures who have shaped the country’s history and influenced the world’s trajectory. 

The foundations of modern civilization were laid by people with talent, inspiration, and vision.

Some things never change, even if the great Greek philosophers lived in different eras, applying their ancient wisdom and knowledge to the modern landscape of marketing can be a wise thing to do as marketers.

Let’s look at a few philosophical figures who have inspired even modern-day marketers when it comes to thinking out of the box and taking rational decisions.

So first up is 


Aristotle was a Greek philosopher who lived in the 4th century BC. Aristotle has given us a number of business and marketing principles that we can still apply today. 

He once said, “All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, desire.”

– Aristotle 

Understanding what inspires potential customers to behave the way they do is at the heart of marketing.

As marketers, we appeal to our customers with reason when we set about doing our marketing campaigns in the hope of igniting their passions, igniting their aspirations, and meeting their needs.

Managing Tasks and Projects is also a subject Aristotle liked emphasizing, We can once again go to Aristotle for sound advice.

How do we go about achieving these goals? 

“First and foremost, have a clear, precise practical ideal; a goal, an objective. 

Second, have the resources you’ll need to accomplish your goals: knowledge, money, supplies, and procedures. 

Third, align all of your resources toward that goal.” 


Epicurus made a few bold claims on privacy and security.

Epicurus was more interested in experiencing life in all of its splendor than in preaching or managing a business, but he did make a contribution that we can all support in light of the constant threat of data theft and loss.

“Those who were best able to provide themselves with means of security against their neighbors, being thus in possession of the surest guarantee, passed the most agreeable life in each other’s society… 

– Epicurus

Although we might prefer to say, “Nice fences make good neighbors,” the message remains the same. 

To have peace of mind, security and privacy are essential.

In today’s world, Cybersecurity is now a common concern for businesses. Every day, websites are hacked, and some of these attacks are devastating to businesses.

According to research conducted in 2003 (remember, it’s 2021 right now), a web attack occurs every 39 seconds on average. Attackers have a better chance of succeeding if usernames and passwords aren’t secure, and if you keep your accounts properly separated

Good fences imply good data security. Your customer relationship management system must have security features. 

Ensure that the security of your CRM is checked and backed up.


 “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.”

We can’t afford to ignore change’s existential essence. Heraclitus may have lived in 500 BC, but he was well aware of the difficulties of keeping up with technological advancements

He makes a bold statement that reminds us that each time a visitor comes to our website, they may have a different aim in mind. 

As marketers, we know for a fact that this is true, and we do our best to customize our ads keeping in mind to cater to each of those needs of the customer.

It is our responsibility to ensure that we meet the evolving needs of our target audience.


Talks about reputation management

The way to gain a good reputation is to endeavor to be what you desire to appear.

– Socrates

Your brand reputation is a concrete asset in business. Your sales are determined by the level of trust you establish with your customers. 

Because so many people use the internet to identify local companies, your brand’s online presence and reputation are becoming increasingly important.

Socrates promotes authenticity, a term that all marketers are familiar with.

Authenticity is crucial in marketing. Authenticity is a major component that influences whether consumers like and support your brand or not.

From the beginning, you must be truthful, and real with your audience, keeping in mind that the consumers are also real people on the other end with feelings and emotions. 

People can tell apart what is genuine content and what is not. 

Isn’t it simple? Don’t strive to be someone you’re not.


Plato knew the importance of quality content

Better a little which is well done, than a great deal imperfectly.

– Plato

It’s a philosophy Google adheres to, and you should as well. Quality always triumphs over quantity, which is as true today as it was in 300 BC.

Too many businesses stuff their websites with keyword-heavy, meaningless material because it used to help them rank higher in search engines, but semantic search has changed the game. 

You’d be better off following Plato’s advice and putting up content that brings in more value to your target audience.


I believe as marketers this has left us with something valuable to think about from what each of these great philosophers has preached and have a creative approach to seeing things.

Leave a comment below as to which words of wisdom did resonate with you the most, we’d love to hear them!

Related Posts