Why Does Jumpshot’s Closure Matter For Display Advertising?
In January 2020, the cybersecurity company Avast was forced to close down their Jumpshot division. Jumpshot was a major source of click and consumer data for many different sites out there, including two beloved data sources for PPCs: Ahrefs and SEMRush. Avast purchased Jumpshot in 2013 and the division soon […]Read all
Adsense vs AdX – A Test Of Which Performed Better
Nowadays, we have a vast variety of options regarding the programs we use for online advertising, and it is likely that these will keep becoming more available and changing as the industry develops. However, this sometimes makes it hard for industry professionals to choose which program will be a better […]Read all
Criteo: What’s Their Reputation in the Programmatic Space?
Since its development, Criteo has become a company that is a global leader in commerce marketing. So, if it is such a major player in the industry, should you try running your programmatic ads on Criteo? There are two sides of the question that we can consider. On the positive […]Read all