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Microsoft Advertising now gives you free stock photos to use for your display ads

Microsoft Advertising now gives you free stock photos to use for your display ads

Microsoft’s alternative to Adwords–Bing Ads, to use the name we always use but Microsoft is trying to get us away from, just as much as Google is trying to get us away from “Adwords” to use the always-ambiguous “Google Ads”–has been testing out their own display network. You may have […]

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Google launching Display Ad Disclosure info

Google launching Display Ad Disclosure info

Various sources are reporting an interesting new initiative from Google: upcoming Chrome functionality in which you can review information about any ad seen on a display network. Here are some examples of what it looks like on a mobile phone: Currently, it is taking the form of a Chrome plugin, […]

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Google Grants: Free Money or Absurd Requirements To Make It Merely Marketing For Google?

Google Grants: Free Money or Absurd Requirements To Make It Merely Marketing For Google?

It always seems Google Grants — giving $10,000 USD/month in Google ad credits to any non-profit, to use to support their cause — is a great way for Google to give back and help those non-profits who most need it. And with such a photo on their featured page, how […]

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Why Does Jumpshot's Closure Matter For Display Advertising?

Why Does Jumpshot’s Closure Matter For Display Advertising?

In January 2020, the cybersecurity company Avast was forced to close down their Jumpshot division. Jumpshot was a major source of click and consumer data for many different sites out there, including two beloved data sources for PPCs: Ahrefs and SEMRush.  Avast purchased Jumpshot in 2013 and the division soon […]

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Adsense vs AdX - A Test Of Which Performed Better

Adsense vs AdX — A Test Of Which Performed Better

Nowadays, we have a vast variety of options regarding the programs we use for online advertising, and it is likely that these will keep becoming more available and changing as the industry develops. However, this sometimes makes it hard for industry professionals to choose which program will be a better […]

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