How to Deal With the Emerging Trends of Ad Tech in the Asia Pacific Region (APAC)?
The world of advertising marketing has gone through a major change over the past few years as it has never before. The Asia Pacific region consists of 60% of the overall population of the world. The internet market in APAC is growing rapidly now which further causes an increase in […]Read more: How to Deal With the Emerging Trends of Ad Tech in the Asia Pacific Region (APAC)?
Announcing the Managed Placements Concierge Program
One of our favorite Google Ads (and more broadly, programmatic ad) tools out there is Managed Placements. Yes, we’re not objective at all in regards to them, but all the praise they get is well-deserved. And the team has asked us to tell the world–or at least our readers–about a […]Read more: Announcing the Managed Placements Concierge Program
Beta Test Now Live for ManagedPlacements.com
Such exciting news from Zsolt Maslayni and Team Managed Placements, I will jump to the end: After six months of intense software development, the beta version of ManagedPlacements.com is live and ready for the world to test. What is this long-awaited project? Well, you can read all about it yourself on their […]Read more: Beta Test Now Live for ManagedPlacements.com
PPC Protect Tool Review: The New Way of Click Fraud Protection
Machine learning and AI technology are almost the same. Everyone likes to say that we use it because it is a necessary part of the technology of the 21st Century. Is it truly? Since my husband is a software developer when I see a product with the fancy slogan: “We use […]Read more: PPC Protect Tool Review: The New Way of Click Fraud Protection
Canva, More Than Just a Banner Tool
I have been using Flexitive banner creation software for a long time. So, today I thought of trying a new banner creation software that is very popular nowadays, known as ”Canva”. As you might know, I have reviewed several banner tools. I can call it a series now. So, let […]Read more: Canva, More Than Just a Banner Tool
‘Click Cease’ Tool Review: Is There An Effective Cure For Click Fraud?
Click fraud. A problem that annoys every marketer in Programmatic Advertising. After I read Morgan’s article about click fraud, I wondered whether the tools that promise solutions for this issue are useful or not? So, as I began my research on this nuisance, the following advertisement began to taunt me […]Read more: ‘Click Cease’ Tool Review: Is There An Effective Cure For Click Fraud?
Banner Tool Reviews: How is Flexitive’s Banner Tool Different From All Others?
In my last piece, I started a series about ad creation software and I defined the methodology I’m going to use to explore the differences between the most popular banner tools. Today, we’re going to use that system to see how our next subject, Flexitive, is different from other ad […]Read more: Banner Tool Reviews: How is Flexitive’s Banner Tool Different From All Others?
Bannersnack: The Tool To Create Lots of Display Ads At Once
In my earlier piece A cure for banner blindness, we talked about how to avoid banner blindness. One solution to it which we discussed is to use well-designed banners in Programmatic Advertising. After re-reading my article, I started to wonder to myself if it’s essential to hire an expensive designer […]Read more: Bannersnack: The Tool To Create Lots of Display Ads At Once
Why Does Jumpshot’s Closure Matter for Display Advertising?
In January 2020, Avast was forced to close down its Jumpshot division. Jumpshot was a major source of click and consumer data for many different sites. Including two beloved data sources for PPCs: Ahrefs and SEMRush. Avast purchased Jumpshot in 2013. The division soon became a source for companies to […]Read more: Why Does Jumpshot’s Closure Matter for Display Advertising?
Criteo: What’s Their Reputation in the Programmatic Space?
Since its development, Criteo has become a company that is a global leader in commerce marketing. So, if it is such a major player in the industry, should you try running your programmatic ads on Criteo? There are two sides to the question that we can consider. On the positive […]Read more: Criteo: What’s Their Reputation in the Programmatic Space?
Adwords Tech Review: Marin Software
Oh Marin, Marin! How much we love ye and yet can’t stand ye! I’ve worked with Marin Software for many years, on big campaigns—and I have many mixed thoughts about it, which I will summarize here. First, let’s review the good thoughts. Marin is the best tool I know of—at the […]Read more: Adwords Tech Review: Marin Software