Youtube Introducing Audio-Only Ads
Stop the presses–okay, maybe not quite–Google is introducing Audio-only ads for Youtube. The reason is that Youtube figured out that 85% of people watching Youtube videos aren’t watching; they’re just being listened to in the background for the audio. Playlists or podcast-like videos that you listen to while doing something […]
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Beta Test Now Live for ManagedPlacements.com
Such exciting news from Zsolt Maslayni and Team Managed Placements, I will jump to the end: After six months of intense software development, the beta version of ManagedPlacements.com is live and ready for the world to test. What is this long-awaited project? Well, you can read all about it yourself on their […]
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Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?
I had an annoying problem this morning that made me almost want to jump off the balcony. (Luckily, I don’t have a balcony.) I was setting up Google Analytics for a new campaign, and it automatically forced me to use the new version of Google Analytics, GA4. Okay, such are […]
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Facebook Bans All Political Advertising… Indefinitely
Hot off the press: Facebook is banning all political-related advertising. Quelle Surprise! Let’s jump right into the meat, since the background is well-known and direct and no surprise to anyone who hasn’t been asleep in the digital marketing world for years now. Since the big platforms tend to move in tandem […]
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Facebook Phasing Out 28 Day Click Attribution
Facebook is making a non-trivial change and it seems like it is trying to keep it on the down-low. Gil David and others report that Facebook reps have been telling them that they’re removing the 28-day click attribution in October. A few people online and with whom I spoke are […]
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Facebook finally removes infamous 20% text limit
Big news from Facebook: Apparently, they’ve removed the famous (infamous) 20% text limit: While the above message was sent privately (apparently; not to me!), it is also mentioned on their official help pages. So, I have to admit: this 20% rule has pained me over the years. In many ways. First, […]
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Two Major Display Ad Companies Call Off Their Merger
One of the biggest pieces of news in the display and programmatic advertising industry in 2019 was the $2 billion merger of Taboola and Outbrain. But guess what? It’s been called off. Why has it been called off? Covid, market conditions, all the usual. That’s what they tell us. Of course. […]
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iOS 14 and Its Impact on Display Advertising
So it’s official: Facebook announced that you can’t do serious targeting on ads for iOS 14. Here is the key part of their words: Ultimately, despite our best efforts, Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on […]
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Microsoft Advertising now gives you free stock photos to use for your display ads
Microsoft’s alternative to Adwords–Bing Ads, to use the name we always use but Microsoft is trying to get us away from, just as much as Google is trying to get us away from “Adwords” to use the always-ambiguous “Google Ads”–has been testing out their display network. You may have missed […]
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Google Launching Display Ad Disclosure Info
Various sources are reporting an interesting new initiative from Google. An upcoming Chrome functionality in which you can review information about any ad seen on a display network. Here are some examples of what it looks like on a mobile phone: Currently, it is taking the form of a Chrome […]
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You Won’t Believe What Google Banned—It’s Clickbait!
Clickbait, we’re all familiar with it. You’re scrolling through a website when you see: “learn how Kyle lost 20 pounds in two weeks” or “you won’t believe what happened when…”. Only to click on the link and find out that what happened was completely different. It was normal (and annoying) […]
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