Performance-Driven Ad Formats Dominate Latin American Retail Media Markets
In this article, we will talk about how much dependent Latin American Retail Media Markets are on lower-funnel actions, i.e. sponsored product ads, and a few effective ways of using this ad format to get the desired results.
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Generation Z Evades Display Ads — Goes for Native Advertising
Generation Z includes those who were born between 1997 and 2010, i.e. the pre-teens to young graduates. The one thing that is common among Gen Z is that they grew up in the digital world with laptops, smartphones, and tablets.
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What Challenges Are Advertisers Facing With Ad Measurement in 2022?
Ad measurement has a critical role to play in media buying, optimization, and planning. The question that needs to be addressed is “what challenges is the industry facing in ad measurement? and “How is everything regarding ad measurement going to change in 2022?”
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Analysis of Current Industry Challenges with Identity Resolution
Many recent changes in the digital world have caused the industry to face challenges with identity resolution. While marketers ponder on the causes of these changes, they are also trying to find different ways to deal with it.
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The Future Of In-Game Advertising
Some of the best advertising opportunities available online today are from gaming apps. However, many companies are still unaware of the future of these apps. We’ll examine the same here.
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US Programmatic Digital Display Ad Spending 2022
Digital advertising is constantly evolving. It is like a machine that works to optimize the digital campaign. It has transformed the way of buying and selling digital display ad space. There is no other area that could advance like programmatic advertising in these recent years.
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How to Deal With the Emerging Trends of Ad Tech in the Asia Pacific Region (APAC)?
The world of advertising marketing has gone through a major change over the past few years as it has never before. The Asia Pacific region consists of 60% of the overall population of the world. The internet market in APAC is growing rapidly now which further causes an increase in […]
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What Are the Obstacles and Opportunities Related to the End of Third-Party Cookies?
According to a lot of marketers and businessmen, the end of third-party cookies indicates the end of online advertising. But that might not be the case. A cookie-less future will bring both obstacles and opportunities for businessmen. They may have to find more effective ways to drive data and stay […]
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Why Google Is Banning Ads Denying Climate Change
It’s not even an uncommon occurrence anymore: companies are cruising along doing business as usual, not a care in the world when bam! Google decides to ban their ad account out of the blue. The worst kind of surprise? Probably, if they’ve spent a bomb on their Ad Campaign, which […]
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What It Means For Users To Access Advertisers’ History Online
So, one of the newest developments in Google’s policies is that advertisers are now required to give users access to their history. In other words, whenever a viewer comes across your Display Ad online, they not only access details on your company but also access details on your advertising history. […]
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The Relationship Between Phone Usage And Display Ads
The other day I met a friend at a café after work (seems a little strange that we can do that again, doesn’t it?) and among other things, we discussed how much time we spent on our phone over the past year. I told her how tired I was of […]
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