Gmail ads moving into the Discovery Ads umbrella
Eras come and eras go, and the era of advertising directly on Gmail via Display campaigns has now come to a close, with a new announcement from Google. Here’s the boildown, then some context. Boildown: you can no longer create standard display ads to appear on Gmail. Instead, going forward […]Read more: Gmail ads moving into the Discovery Ads umbrella
Google Web Story Ads are here, via the Display Network. But will anyone use them?
So, Search Engine Land has an interesting find: the Google Display network will now allow you to take out ads via Google Web Stories. Let’s step back: whoa, what are Google Web Stories? In short, it’s Google’s answer to Snapchat and Instagram Stories: short images, meant to be shared, that […]Read more: Google Web Story Ads are here, via the Display Network. But will anyone use them?
New Google Ads option to “View local competitive visits and search terms”
I was pleasantly surprised to discover, on the tip from a friend, that Google has silently created a new Google Ads / Adwords help page about an apparently-secretly-launched feature, to view local competitive and search terms. This is a new report that effectively tells you what search queries similar businesses […]Read more: New Google Ads option to “View local competitive visits and search terms”
Tik-Tok Bans Ads On Weight Loss Products
TikTok recently announced that it is banning ads on–wait for it, or perhaps I should say, “weight for it”–weight loss products. Har, har. So, TikTok has a list of reasons why, and they all sound great: they’re doing their part in their fight against body shaming. That’s great. But any long-time […]Read more: Tik-Tok Bans Ads On Weight Loss Products
Youtube Introducing Audio-Only Ads
Stop the presses–okay, maybe not quite–Google is introducing Audio-only ads for Youtube. The reason is that Youtube figured out that 85% of people watching Youtube videos aren’t watching; they’re just being listened to in the background for the audio. Playlists or podcast-like videos that you listen to while doing something […]Read more: Youtube Introducing Audio-Only Ads
Beta Test Now Live for ManagedPlacements.com
Such exciting news from Zsolt Maslayni and Team Managed Placements, I will jump to the end: After six months of intense software development, the beta version of ManagedPlacements.com is live and ready for the world to test. What is this long-awaited project? Well, you can read all about it yourself on their […]Read more: Beta Test Now Live for ManagedPlacements.com
Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?
I had an annoying problem this morning that made me almost want to jump off the balcony. (Luckily, I don’t have a balcony.) I was setting up Google Analytics for a new campaign, and it automatically forced me to use the new version of Google Analytics, GA4. Okay, such are […]Read more: Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?
Facebook Bans All Political Advertising… Indefinitely
Hot off the press: Facebook is banning all political-related advertising. Quelle Surprise! Let’s jump right into the meat, since the background is well-known and direct and no surprise to anyone who hasn’t been asleep in the digital marketing world for years now. Since the big platforms tend to move in tandem […]Read more: Facebook Bans All Political Advertising… Indefinitely
Facebook Phasing Out 28 Day Click Attribution
Facebook is making a non-trivial change and it seems like it is trying to keep it on the down-low. Gil David and others report that Facebook reps have been telling them that they’re removing the 28-day click attribution in October. A few people online and with whom I spoke are […]Read more: Facebook Phasing Out 28 Day Click Attribution
Facebook finally removes infamous 20% text limit
Big news from Facebook: Apparently, they’ve removed the famous (infamous) 20% text limit: While the above message was sent privately (apparently; not to me!), it is also mentioned on their official help pages. So, I have to admit: this 20% rule has pained me over the years. In many ways. First, […]Read more: Facebook finally removes infamous 20% text limit
Two Major Display Ad Companies Call Off Their Merger
One of the biggest pieces of news in the display and programmatic advertising industry in 2019 was the $2 billion merger of Taboola and Outbrain. But guess what? It’s been called off. Why has it been called off? Covid, market conditions, all the usual. That’s what they tell us. Of course. […]Read more: Two Major Display Ad Companies Call Off Their Merger