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The Link Between Display Ads And Robo-Advisors

The Link Between Display Ads And Robo-Advisors

For those of you who have come across the term Robo-advisor before but aren’t fully familiar with what it means, it’s a digital platform that gives you advice on how you can invest your money. Now, this isn’t as simplistic as I’m making it sound because several aspects make up […]

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Ads that sell more than just a product

Ads that sell more than just a product

  Ever since I was a teenager I’ve been using the same Dior perfume that I begged my father to get me for Christmas 2015: J’adore by Dior. By now, I’m not sure if I even like it anymore but neither did I when I first wanted it after seeing […]

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Gmail ads moving into the Discovery Ads umbrella

Gmail ads moving into the Discovery Ads umbrella

Eras come and eras go, and the era of advertising directly on Gmail via Display campaigns has now come to a close, with a new announcement from Google. Here’s the boil down, then some context. Boildown: you can no longer create standard display ads to appear on Gmail. Instead, going […]

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Google Web Story Ads are here, via the Display Network. But will anyone use them?

Google Web Story Ads are here, via the Display Network. But will anyone use them?

So, Search Engine Land has an interesting find: the Google Display network will now allow you to take out ads via Google Web Stories. Let’s step back: whoa, what are Google Web Stories? In short, it’s Google’s answer to Snapchat and Instagram Stories: short images, meant to be shared, that […]

Read more: Google Web Story Ads are here, via the Display Network. But will anyone use them?
New Google Ads option to "View local competitive visits and search terms"

New Google Ads option to “View local competitive visits and search terms”

I was pleasantly surprised to discover, on the tip from a friend, that Google has silently created a new Google Ads / Adwords help page about an apparently-secretly-launched feature, to view local competitive and search terms. This is a new report that effectively tells you what search queries similar businesses […]

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Tik-Tok Bans Ads On Weight Loss Products

Tik-Tok Bans Ads On Weight Loss Products

TikTok recently announced that it is banning ads on–wait for it, or perhaps I should say, “weight for it”–weight loss products. Har, har. So, TikTok has a list of reasons why, and they all sound great: they’re doing their part in their fight against body shaming. That’s great. But any long-time […]

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Youtube Introducing Audio-Only Ads

Youtube Introducing Audio-Only Ads

Stop the presses–okay, maybe not quite–Google is introducing Audio-only ads for Youtube. The reason is that Youtube figured out that 85% of people watching Youtube videos aren’t watching; they’re just being listened to in the background for the audio. Playlists or podcast-like videos that you listen to while doing something […]

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Beta Test Now Live for ManagedPlacements.com

Beta Test Now Live for ManagedPlacements.com

Such exciting news from Zsolt Maslayni and Team Managed Placements, I will jump to the end: After six months of intense software development, the beta version of ManagedPlacements.com is live and ready for the world to test. What is this long-awaited project? Well, you can read all about it yourself on their […]

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Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?

Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?

I had an annoying problem this morning that made me almost want to jump off the balcony. (Luckily, I don’t have a balcony.) I was setting up Google Analytics for a new campaign, and it automatically forced me to use the new version of Google Analytics, GA4. Okay, such are […]

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Facebook Bans All Political Advertising... Indefinitely

Facebook Bans All Political Advertising… Indefinitely

Hot off the press: Facebook is banning all political-related advertising. Quelle Surprise! Let’s jump right into the meat, since the background is well-known and direct and no surprise to anyone who hasn’t been asleep in the digital marketing world for years now. Since the big platforms tend to move in tandem […]

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Facebook Phasing Out 28 Day Click Attribution

Facebook Phasing Out 28 Day Click Attribution

Facebook is making a non-trivial change and it seems like it is trying to keep it on the down-low. Gil David and others report that Facebook reps have been telling them that they’re removing the 28-day click attribution in October. A few people online and with whom I spoke are […]

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