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It's Official: The Exact Match Conference Is Happening!

It’s Official: The Exact Match Conference Is Happening!

The PPC Club 83 community, over the last few years, has become such a wonderful space, with such constant conversations of high-quality, trusted people that we just enjoy discussing PPC & non-PPC issues as well as our weekly Alcohol & Advertising, that…
We decided to have a conference! And to go all out: in an exotic location for maximal focus and a wonderful experience.

Read more: It’s Official: The Exact Match Conference Is Happening!
Why People Are Losing Jobs in the Ad Industry

Why People Are Losing Jobs in the Ad Industry

While global ad spend on display ads is increasing every year, not everything is rosy in the world of online advertising. Online advertisers are choosing to lay off employees by the dozen every few months. Why? Let’s find out.

Read more: Why People Are Losing Jobs in the Ad Industry
Why In-Content Ads Are Enjoying Success

Why In-Content Ads Are Enjoying Success

In-content advertising is slowly rising in popularity. Now, every advertiser is convinced that this ad format is the way to go. Let’s break down the benefits of in-content advertising and try to change your mind if you’re among the naysayers.

Read more: Why In-Content Ads Are Enjoying Success
Australian Watchdog Sues Facebook for a New Scam Ad Issue

Australian Watchdog Sues Facebook for a New Scam Ad Issue

Over time, there became a spread of scam ads on Facebook in Australia. This caused the Australian Competition and Consumer Commission to take legal action against it. Read this article to get full details of the issue.

Read more: Australian Watchdog Sues Facebook for a New Scam Ad Issue
Xbox Games Will Show Ads Now

Xbox Games Will Show Ads Now

In this article, we will discuss Microsoft’s idea of running ads on Xbox games.

Read more: Xbox Games Will Show Ads Now
Performance-Driven Ad Formats Dominate Latin American Retail Media Markets

Performance-Driven Ad Formats Dominate Latin American Retail Media Markets

In this article, we will talk about how much dependent Latin American Retail Media Markets are on lower-funnel actions, i.e. sponsored product ads, and a few effective ways of using this ad format to get the desired results.

Read more: Performance-Driven Ad Formats Dominate Latin American Retail Media Markets
Generation Z Evades Display Ads - Goes for Native Advertising

Generation Z Evades Display Ads — Goes for Native Advertising

Generation Z includes those who were born between 1997 and 2010, i.e. the pre-teens to young graduates. The one thing that is common among Gen Z is that they grew up in the digital world with laptops, smartphones, and tablets.

Read more: Generation Z Evades Display Ads — Goes for Native Advertising
What Challenges Are Advertisers Facing With Ad Measurement in 2022?

What Challenges Are Advertisers Facing With Ad Measurement in 2022?

Ad measurement has a critical role to play in media buying, optimization, and planning. The question that needs to be addressed is “what challenges is the industry facing in ad measurement? and “How is everything regarding ad measurement going to change in 2022?”

Read more: What Challenges Are Advertisers Facing With Ad Measurement in 2022?
Analysis of Current Industry Challenges with Identity Resolution

Analysis of Current Industry Challenges with Identity Resolution

Many recent changes in the digital world have caused the industry to face challenges with identity resolution. While marketers ponder on the causes of these changes, they are also trying to find different ways to deal with it.

Read more: Analysis of Current Industry Challenges with Identity Resolution
The Future Of In-Game Advertising

The Future Of In-Game Advertising

Some of the best advertising opportunities available online today are from gaming apps. However, many companies are still unaware of the future of these apps. We’ll examine the same here.

Read more: The Future Of In-Game Advertising
US Programmatic Digital Display Ad Spending 2022

US Programmatic Digital Display Ad Spending 2022

Digital advertising is constantly evolving.  It is like a machine that works to optimize the digital campaign. It has transformed the way of buying and selling digital display ad space. There is no other area that could advance like programmatic advertising in these recent years. 

Read more: US Programmatic Digital Display Ad Spending 2022