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US Digital Ad Spending Continues to Remain Strong Despite the Economic Recession

US Digital Ad Spending Continues to Remain Strong Despite the Economic Recession

This article will discuss how US banks will keep investing in digital ad spending despite the overshadowing economic recession.

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Top Influencer Marketing Trends In 2022

Top Influencer Marketing Trends In 2022

This article will discuss the recent changes and trends of influencer marketing in 2022 to get insight into how it will change the digital world.

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How Prepared Is the Ad Industry for a Cookieless Future?

How Prepared Is the Ad Industry for a Cookieless Future?

This article will discuss how publishers are moving forward in the ad industry without third-party cookies and what a digital world will look like in the future.

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Which Data Capabilities Are Still Out of Reach for Marketers?

Which Data Capabilities Are Still Out of Reach for Marketers?

In this article, we will discuss a report that shows which data capabilities are still out of reach for marketers with the help of statistics.

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What Is Programmatic Advertising and Why Is It So Important?

What Is Programmatic Advertising and Why Is It So Important?

Digital marketing has been all the rage, especially during this time of pandemic. This article will discuss in detail the role programmatic advertising plays in digital display marketing and its benefits.

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How Do Social Media Comments Affect the Purchasing Behavior of the Consumer?

How Do Social Media Comments Affect the Purchasing Behavior of the Consumer?

Since online shopping and the time people spend on social media have increased tremendously, this article will discuss how social media comments affect a consumer’s purchasing behavior.

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Facebook Advertising Statistics in 2022

Facebook Advertising Statistics in 2022

The future of Facebook advertising may be in question now due to Apple’s new policies. Despite that, it remains a leading ad platform all over the world. Here, we’ll talk about how advertisers are viewing Facebook changes in advertising this year.

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3 Ways to Build Digital Resilience Through First-Party Data

3 Ways to Build Digital Resilience Through First-Party Data

Do you want to save your business from being scrambled amid digital uncertainty? This article will discuss how first-party data is the most effective way through which you can build your business’ digital resilience.

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Redefining Cookieless and Finding Proper Solutions to Digital Marketing Issues

Redefining Cookieless and Finding Proper Solutions to Digital Marketing Issues

This article will talk about how we should define (or perhaps redefine!) the term “Cookieless” to find a solution to the existing problems in the digital world.

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What is Programmatic Display Advertising and How to Enhance It?

What is Programmatic Display Advertising and How to Enhance It?

This article talks about programmatic display advertising in detail. It will also discuss different ways of enhancing it to make the best use of it.

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On Elon Musk’s Proposal For an Ad-Free Twitter

On Elon Musk’s Proposal For an Ad-Free Twitter

This article will talk about how the recent proposal of Elon Musk for an Ad-free Twitter might affect users and advertisers. Smaller brands might be hit the hardest due to the limitations of the new plan.

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