Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

What is Programmatic Display Advertising and How to Enhance It?

What is Programmatic Display Advertising and How to Enhance It?

This article talks about programmatic display advertising in detail. It will also discuss different ways of enhancing it to make the best use of it.

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On Elon Musk’s Proposal For an Ad-Free Twitter

On Elon Musk’s Proposal For an Ad-Free Twitter

This article will talk about how the recent proposal of Elon Musk for an Ad-free Twitter might affect users and advertisers. Smaller brands might be hit the hardest due to the limitations of the new plan.

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How Identity Resolution Is Both a Challenge and an Opportunity in the Programmatic Landscape?

How Identity Resolution Is Both a Challenge and an Opportunity in the Programmatic Landscape?

Identity resolution helps marketers have access to the data from multiple platforms to get a complete picture. The more data they get, the more it helps them personalize their campaigns. However, identity resolution has become a challenge as well with the increase in the consumer’s sentiments regarding their privacy

Read more: How Identity Resolution Is Both a Challenge and an Opportunity in the Programmatic Landscape?
Twitch creates an Ad Incentive Program for its users

Twitch creates an Ad Incentive Program for its users

Twitch has introduced an Ad Manager for the creators to enable them to set their ad schedule. This way, they can focus more on the ad copy and ad creative to create unique content.

Read more: Twitch creates an Ad Incentive Program for its users
US Programmatic Digital Display Ad Spending 2022

US Programmatic Digital Display Ad Spending 2022

Digital advertising is constantly evolving.  It is like a machine that works to optimize the digital campaign. It has transformed the way of buying and selling digital display ad space. There is no other area that could advance like programmatic advertising in these recent years. 

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How GDPR Has Affected Advertisers and Users Negatively

How GDPR Has Affected Advertisers and Users Negatively

For years, privacy has been one of the most highlighted concerns of consumers. The publishers were getting away with their stalking behavior in the past but after the GDPR (General Data Protection Regulation) got approved by the EU in 2016, it provided users with the basic rights of their data […]

Read more: How GDPR Has Affected Advertisers and Users Negatively
Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?

Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?

The new scheme of Apple regarding buying ads Via Google for subscription apps to capture their revenue is quite a cunning move. This way, they will be earning millions of dollars of revenue from the subscription apps especially HBO, Tinder, and others. This new system takes people to the app […]

Read more: Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?
Why Video Advertising Will Surpass Linear TV Ad Spending?

Why Video Advertising Will Surpass Linear TV Ad Spending?

The pandemic has resulted in more focus on brand building due to which the brands have started showing interest again in TV ads. The demand for traditional TV ads started rising which also further led to the increase in their prices. On the other hand, since people have not been […]

Read more: Why Video Advertising Will Surpass Linear TV Ad Spending?
How is Google tackling Sports Betting Ads?

How is Google tackling Sports Betting Ads?

With the increasing fascination for sports, there is also a constant growth of ads in the sports sector. The gambling advertising sector is also growing because most of the countries are removing bans from them. Every country has its ways and rules to regulate the frequency and nature of such […]

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How Can We Establish Digital Trust in Social Commerce?

How Can We Establish Digital Trust in Social Commerce?

Social media is not only a communication tool to connect with people or organizations, it is also influencing the buying behavior of consumers all around the world. It is difficult to pinpoint how and when this change happened because it is a continuous process of evolution. It’s not like that […]

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Client management lessons I learned from Sweet Dreams Are Made Of These by the Eurythmics

Client management lessons I learned from Sweet Dreams Are Made Of These by the Eurythmics

This article was first published in Beloved by Clients, and you can read it here. It’s so obvious to any digital marketer, it’s almost a truism: the catchier your words are, the more they will stick in people’s minds. It’s hard to find a tautology more direct than that: “if something […]

Read more: Client management lessons I learned from Sweet Dreams Are Made Of These by the Eurythmics