This Week in Online Advertising Data (November 27th, 2020)
Happy Black Friday everyone, and let’s go! Facebook CPM’s increased by 38% between September and November. 44% of digital marketers say they have an attribution strategy, and 47% of them said the hardest source for tracking revenue attribution is social media. 29% of Instagram ad spend was on Stories, up from […]Read all
Youtube Introducing Audio-Only Ads
Stop the presses–okay, maybe not quite–Google is introducing Audio-only ads for Youtube. The reason is that Youtube figured out that 85% of people watching Youtube videos aren’t watching; they’re just being listened to in the background for the audio. Playlists or podcast-like videos that you listen to while doing something […]Read all
How Would Friedrich Hayek PPC?
Friedrich Hayek will always have a place in my heart. When I first read the Road to Serfdom, in my 20s, I thought it was a book of penetrating insight, and the winning example of how an intellectual could write for a mass audience. Now, too long later, I revisit […]Read all
This Week in Online Advertising Data (November 20th, 2020)
In this week’s data about online advertising, let’s jump right in: 22% of all Instagram ad spend is on stories. The top three priorities for digital marketers, according to a survey–all basically tied for first place (with ~40% of all marketers surveyed saying these three are their top priorities)–are acquiring new […]Read all
How Would Jeremy Bentham PPC?
Jeremy Bentham! Most widely remembered today as the Father of Utilitarianism. I remember him for a much more idiosyncratic reason: when he died, instead of burying him, they stuffed him like they used to do to hunted animals and put his body on display at his beloved University UCL. What […]Read all
This Week in Online Advertising Data (November 13th, 2020)
Let’s go! Search engine paid ad spend to grow 5.9% in 2020. Ad fraud to reach $35 billion in 2020, including 14% of paid search and social spending. LiveRamp grew its revenue by 16% YOY to $105 million. Connected TV ad spending will hit $8.11 billion in 2020 and $11.36 in 2021. […]Read all
How Would Plato PPC? (Part II)
So we’ve already analyzed how Plato would have been as a PPC. But the oeuvre commonly attributed to Plato is so vast and deep that we can dive into many different aspects. Last time, we focused mostly on The Cave. Today, we will focus on his observations on metals. In […]Read all
Intro to Display Ad Targeting on Adwords/Google Ads and Programmatic Platforms: The 101
How do you target display ads? Here’s the easiest way I go about explaining it to new PPCs I’m training. On targeting display and programmatic campaigns. Think about the targeting like this: There are two levels of targeting. One is the “macro” (high-level/general) way to target them, and the other is […]Read all
Beta Test Now Live for ManagedPlacements.com
Such exciting news from Zsolt Maslayni and Team Managed Placements, I will jump to the end: After six months of intense software development, the beta version of ManagedPlacements.com is live and ready for the world to test. What is this long-awaited project? Well, you can read all about it yourself on their […]Read all
This Week in Online Advertising Data (November 6th, 2020)
Let’s jump into today’s data! Roku (the video streaming company)‘s revenue increased 78% YOY to $319 million in Q3. The Trade Desk’s revenue increased in Q3 to $216 million, a 32% YOY increase, including their Connected TV revenue increasing 100% YOY. Streaming video is now 25% of time spend online but 12% […]Read all
SKAGs: PPC Superpowers Or a Waste of Time?
Single Keyword Ad Groups–known as “SKAGs”–seem to be the greatest PPC search strategy since sliced bread, if sliced bread was a PPC strategy. Yes, Virginia, today we’ll talk about search PPC, even though this blog focuses on display. SKAGs, in short, are what the name says they are: it’s a […]Read all