Deep Diving into Adwords Display & Programmatic Online Advertising

Morgan F
Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven.
This Week In Online Advertising Data (July 3rd, 2020): DV360 Takes 13% Of Ad Spend From Each Advertiser
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This Week In Online Advertising Data (July 3rd, 2020): DV360 Takes 13% Of Ad Spend From Each Advertiser

Hello Everyone! Let’s see what’s happened in the world of the online advertising this past week: Chiefmartec reports the marketing ecosystem expanded by around $120 billion over the past 10 years to a $300 billion total. eMarketer forecasts Alibaba’s net ad revenues will grow by only 6.5%, this is because […]

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Great Ad Finds: Simpli.Fi's Display Ads
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Great Ad Finds: Simpli.Fi’s Display Ads

It’s always worth it to call attention to well-done ads you see while wurfing around the Internet, and this ad I saw last night from Simpli.fi was awesome: Let’s discuss why. First, it’s very on-target. I spend far too much time Googling and reading about display and programmatic ads so […]

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This Week In Online Advertising Data (June 26, 2020): Google's Ad Revenue Declines Proportionally
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This Week In Online Advertising Data (June 26, 2020): Google’s Ad Revenue Declines Proportionally

Let’s jump in to this week’s review of online advertising data. Google announced that their ad revenue (at $39.6 billion) will be 5.3% lower in 2020 than 2019. Since ad market overall is growing (an estimated 1.7% to $134.7 billion), this means that Google’s share of the market will decline […]

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Beef As Marketing: A Winning Strategy (Especially When Combined With Ads To Seed It)
2 minutes

Beef As Marketing: A Winning Strategy (Especially When Combined With Ads To Seed It)

The ever-awesome Paul Graham–of LISP and Yahoo Stores fame, and also Jessica Livingston’s husband–recently Tweeted about the Basecamp guys: “They have lots of experience with beef-as-marketing. Apple may not realize what they’re in for.” This is an interesting observation, worth looking into, both in general and in the Display Ad […]

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This Week In Online Advertising Data (June 19, 2020): Political Online Ad Spending To Increase $3 Billion
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This Week In Online Advertising Data (June 19, 2020): Political Online Ad Spending To Increase $3 Billion

More days have gone by, and more online advertising data there is! Let’s jump in: AdExchanger reports that 59% of Connected TV ad buyers are increasing their CT ad budgets in 2020. A Magna study predicts that online advertising will drop $11 billion in 2020, from $213 billion to $224 […]

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Morgan F
Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven.