Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Morgan F

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Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.
It's Official: The Exact Match Conference Is Happening!
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It’s Official: The Exact Match Conference Is Happening!

The PPC Club 83 community, over the last few years, has become such a wonderful space, with such constant conversations of high-quality, trusted people that we just enjoy discussing PPC & non-PPC issues as well as our weekly Alcohol & Advertising, that…
We decided to have a conference! And to go all out: in an exotic location for maximal focus and a wonderful experience.

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Client management lessons I learned from It’s the end of the world as we know it by REM
2 minutes

Client management lessons I learned from It’s the end of the world as we know it by REM

This article was first published in Beloved by Clients, and you can read it here. We all know the experience, having lived through it many times (and lost our hair or even worse, our sanity, each time): the client project that blows up. Maybe due to your fault or your team’s fault, but […]

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Client management lessons I learned from Never gonna give you up by Rick Astley
3 minutes

Client management lessons I learned from Never gonna give you up by Rick Astley

This article was first published in Beloved by Clients, and you can read it here. How inevitable was it that we would analyze the original Rickrolling video here, to try to extract client management or marketing lessons from it? A song that had 6 milliseconds of fame once upon a time but that […]

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Client management lessons I learned from Everybody wants to rule the world by Tears for Fears
3 minutes

Client management lessons I learned from Everybody wants to rule the world by Tears for Fears

This article was first published in Beloved by Clients, and you can read it here. The famous name and chorus to Tears for Fears’ most classic song–Everybody Wants To Rule The World–feels like a lie to me: those who are ruling the world or close to ruling the world probably have the most […]

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Client management lessons I learned from These Boots Are Made For Walking
3 minutes

Client management lessons I learned from These Boots Are Made For Walking

This article was first published in Beloved by Clients, and you can read it here. It’s hard for me to find a 70s song that is both intensely fun and danceable, while not being as cliche and overused as Saturday Night Fever or Staying Alive. What song is at that perfect intersection of […]

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Client management lessons I learned from Handle with Care by the Traveling Wilburys
2 minutes

Client management lessons I learned from Handle with Care by the Traveling Wilburys

This article was first published in Beloved by Clients, and you can read it here. What do you get when a one-hit-wonder crosses with a group of the greatest apparent rock usicians together? You get only one song in that Venn diagram: Handle with Care by the Traveling Wilburys. This song could also […]

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Client management lessons I learned from Somewhere over the rainbow by Israel “IZ” Kamakawiwoʻole (and I want it all by Queen)
3 minutes

Client management lessons I learned from Somewhere over the rainbow by Israel “IZ” Kamakawiwoʻole (and I want it all by Queen)

This article was first published in Beloved by Clients, and you can read it here. Similar to Ground Control to Major Tom, sorry, I mean Space Oddity, “Somewhere over the rainbow” is another song that I can’t call by its official title, “Over the rainbow”: it just sounds too weird to my ears […]

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Client management lessons I learned from Under Pressure by Queen & David Bowie
5 minutes

Client management lessons I learned from Under Pressure by Queen & David Bowie

This article was first published in Beloved by Clients, and you can read it here. If there is a song that ought to be the anthem of any serious professional, especially in the marketing industry–although likely members of any profession would argue it ought to be their anthem–it would be Queen & David […]

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Client management lessons I learned from Living on a Prayer by Bon Jovi
4 minutes

Client management lessons I learned from Living on a Prayer by Bon Jovi

How Jon Bon Jovi predicted inclusive advertising, resource preservation, and process focus. 

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Client management lessons I learned from Ground Control to Major Tom by David Bowie
3 minutes

Client management lessons I learned from Ground Control to Major Tom by David Bowie

This article was first published in Beloved by Clients, and you can read it here. Ground Control to Major Tom–a song I just can’t call by its official name “Space Oddity” because the key line in the chorus is too melded into my brain–is an emotionally powerful articulation of a […]

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Client management lessons I learned from Sweet Dreams Are Made Of These by the Eurythmics
4 minutes

Client management lessons I learned from Sweet Dreams Are Made Of These by the Eurythmics

This article was first published in Beloved by Clients, and you can read it here. It’s so obvious to any digital marketer, it’s almost a truism: the catchier your words are, the more they will stick in people’s minds. It’s hard to find a tautology more direct than that: “if something […]

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Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.