Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Morgan F

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Morgan F
Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven.
What is the minimum spend for Customer Match on Google Ads/Adwords?
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What is the minimum spend for Customer Match on Google Ads/Adwords?

So, as every experienced marketer knows, one of the best features of Facebook’s marketing platform is that you can upload a list of email addresses and target them. This is one of the most underused and most powerful features: so long as you can get an email address, you can […]

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Facebook finally removes infamous 20% text limit
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Facebook finally removes infamous 20% text limit

Big news from Facebook: Apparently, they’ve removed the famous (infamous) 20% text limit: While the above message was sent privately (apparently; not to me!), it is also mentioned on their official help pages as well. So, I have to admit: this 20% rule has pained me over the years. In […]

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This Week in Online Advertising Data (September 18th, 2020): Disney was the biggest ad spender on Facebook
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This Week in Online Advertising Data (September 18th, 2020): Disney was the biggest ad spender on Facebook

Boys & girls, let’s look at this week in online advertising data: Disney was the biggest spender on Facebook ads in the first half of the year, having spend $211.8 billion on ads 74% of consumers say they prefer ads that on subject with the content on the page. In-app […]

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Intro to Display and Programmatic Ads: The Buy Cycle 101
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Intro to Display and Programmatic Ads: The Buy Cycle 101

PPC 101: find the keywords of people interested in the products, take out ads, and test and tweak, test and tweak, and test and tweak. Right? Sounds good… for a 101 class. But now let’s talk about the intermediate level a bit. And it gets a bit more complex: the […]

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How would Plato PPC? (Part I)
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How would Plato PPC? (Part I)

It’s a question of the ages: if Plato were a PPC, how would he go about it? Plato wrote a universe of works on different topics–many lifetimes have been spent only deep-diving into his works and nothing more (although not recently)–but today we will focus on one of his ideas: […]

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Morgan F
Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven.