Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Morgan F

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Morgan F
Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.
How would Heraclitus PPC?
3 minutes

How would Heraclitus PPC?

Heraclitus, Heraclitus: widely remembered as one of the early (even by Plato’s standards!) Greek thinkers of antiquity, we’re told, and most widely remembered for the every pithy: “no man ever steps into the same river twice.” He is less remembered, however, for a bunch of his other–still insightful–arguments, such as: everything […]

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This Week in Online Advertising Data (March 26th, 2021)
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This Week in Online Advertising Data (March 26th, 2021)

What does the data say about this week in online advertising? Let’s say! Facebook CPMs are back at pre-Covid levels. Half of an email campaign’s clicks happen within the first 3 hours of the send. 80% of all video ads are now 30 second spots. 46% of US adults trust TV ads–more […]

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This Week in Online Advertising Data (March 19th, 2021)
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This Week in Online Advertising Data (March 19th, 2021)

Let’s see what happened this week in–surprise, surprise!–online advertising data: According to AdExchanger, “As of January, just 40% of brands said they are prepared for privacy laws and changes to third-party identifiers compared to 86% of ad tech vendors and 70% of publishers, according to research released by the IAB […]

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This Week in Online Advertising Data (March 12th, 2021)
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This Week in Online Advertising Data (March 12th, 2021)

Let’s jump into this week! “The AP was able to reduce the number of SSPs it works with by 50%, leading to an 80% increase in header bidding revenue and a 500% uptick in monthly video revenue.” Podcasts are expected to make $1 billion in advertising revenue in 2021. 49% of digital […]

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This Week in Online Advertising Data (March 5th, 2021)
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This Week in Online Advertising Data (March 5th, 2021)

Let’s look at this week’s numbers all about online advertising! Let’s go: Jungle Scout, a tool to help Amazon Sellers sell their stuff, raised $110 million. 65% of Buzzfeed’s ads use first-party data for targeting. In fact, Buzzfeed’s numbers turn out to be precisely the industry average in this regard, 65%! […]

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How would Aristotle PPC? (Part II)
2 minutes

How would Aristotle PPC? (Part II)

Eudaimonia, that word that’s right out there with the Tetragrammaton for its elusive inability to be defined. “Happiness” is probably the most common way we translate Aristotle’s classic concept into English, although some seem to prefer “flourishing.” But–like the Supreme Court’s classic definition of pornography: “you know it when you […]

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The power of specialization: Choosing a PPC by finding a niche expert
3 minutes

The power of specialization: Choosing a PPC by finding a niche expert

To find a good Pay Per Click (PPC) expert or specialist to manage your campaigns or merely just help guide you on them, you can use a lot of different criteria. Who is closest to you? Who can you pick up the phone and call? Who is the cheapest? And […]

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Gmail ads moving into the Discovery Ads umbrella
2 minutes

Gmail ads moving into the Discovery Ads umbrella

Eras come and eras go, and the era of advertising directly on Gmail via Display campaigns has now come to a close, with a new announcement from Google. Here’s the boil down, then some context. Boildown: you can no longer create standard display ads to appear on Gmail. Instead, going […]

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This Week in Online Advertising Data (February 19th, 2021)
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This Week in Online Advertising Data (February 19th, 2021)

Let’s go: 65% of digital advertisers use multichannel digital attribution strategies. TTD managed $4.2 billion in ad spend in 2020. Digital media was 48% of all ad spend in 2020 and will be 50% in 2021. 62% of buyers are more likely to buy if they can see a photo or video […]

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How would M.M. Bakhtin PPC?
2 minutes

How would M.M. Bakhtin PPC?

Okay, M.M. Bakhtin isn’t quite a “philosopher” but more a half-way point between a “philosopher” and a “literary critic” but what, really, is a philosopher anyway? Who would put, “Philosopher” onto his LinkedIn (without getting laughed at for the pretentiousness of it)? Whichever he was, he was one of my favorite […]

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Brand Safety Strategies for Google Ads Display Campaigns
2 minutes

Brand Safety Strategies for Google Ads Display Campaigns

Here’s a classic problem for display advertising: brand safety. That’s an almost-big word for a very simple concept: if you’re showing ads on random websites (or videos or apps… anywhere) if your ad appears on a page that is embarrassing to the advertising–then uh oh, you’re in big trouble. Just […]

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Morgan F
Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.