Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

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Morgan F
Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.
Announcing the Managed Placements Concierge Program
2 minutes

Announcing the Managed Placements Concierge Program

One of our favorite Google Ads (and more broadly, programmatic ad) tools out there is Managed Placements. Yes, we’re not objective at all in regards to them, but all the praise they get is well-deserved. And the team has asked us to tell the world–or at least our readers–about a […]

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Display Ad Review: Become a Lord for $49.95!
2 minutes

Display Ad Review: Become a Lord for $49.95!

While reading the other day on my phone, I saw this ad and it made me chuckle: I could become a true Scottish Lord for under $50! So, this ad stands out in a few ways: First, it is being displayed on a page which is designed in a way so […]

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This Week in Online Advertising Data (January 15th, 2021)
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This Week in Online Advertising Data (January 15th, 2021)

Let’s go! 34% of Americans said they will be watching regular TV in 5 years. Someone from the future reading this will wonder what “regular TV” even is (“was”)! 51% of Marketers say location-based ad targeting is critical for their campaigns. 68% of US Marketers say they will use influencer […]

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This Week in Online Advertising Data (January 8th, 2021)
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This Week in Online Advertising Data (January 8th, 2021)

Let’s jump in to this week’s online advertising data! 37% of video viewers in the USA say that since Covid began, they are watching “a lot more” videos than they were beforehand. 43% of digital marketers think that “real-time marketing” will have the greatest impact on their ad performance in […]

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Google Web Story Ads are here, via the Display Network. But will anyone use them?
2 minutes

Google Web Story Ads are here, via the Display Network. But will anyone use them?

So, Search Engine Land has an interesting find: the Google Display network will now allow you to take out ads via Google Web Stories. Let’s step back: whoa, what are Google Web Stories? In short, it’s Google’s answer to Snapchat and Instagram Stories: short images, meant to be shared, that […]

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This Week in Online Advertising Data (January 1st, 2021)
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This Week in Online Advertising Data (January 1st, 2021)

Let’s jump in! 71% of marketers say video is important to their strategy. YouTube accounts for 18.5% of US CTV ad spend in 2020. There are 1.9 billion Facebook users. Consumer electronic sales in 2020 were $150 billion, much higher than the $120 billion forecast, in 2020.

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This Week in Online Advertising Data (December 25th, 2020)
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This Week in Online Advertising Data (December 25th, 2020)

Let’s jump in! $33 million is the amount in funding that White Ops had gotten, before having been acquired by Goldman Sachs for an undisclosed amount this week. 1,100 companies participated in the FB ad boycott, which is now ending, it seems. Youtube will make $2.89 billion in CTV revenue in 2020. There were […]

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Display Ads & Negative Keywords: How do they work?
3 minutes

Display Ads & Negative Keywords: How do they work?

One common question I’m often asked is: how do negative keywords in Adwords / Google Ads interact with display / programmatic targeting? The very short version of the answer is: in the most annoying way imaginable–so use with care! Let’s backtrack, because to understand how this functionality got annoying–and what it […]

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This Week in Online Advertising Data (December 18th, 2020)
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This Week in Online Advertising Data (December 18th, 2020)

Let’s jump in! Half of retailers say they plan to increase their social media advertising in 2021. 79% of manufacturers used video in their digital advertising. 21% of video advertisers say they are targeting the right audience online. Mobile ad spend will hit $156.38 billion in 2023. 41% of media buyers said privacy […]

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How Would Plato PPC? (Part IV)
2 minutes

How Would Plato PPC? (Part IV)

Continuing our series on how the great philosophers would do as PPCs, I’m returning yet again to Plato, as I’ve done three times before. Half because Plato stands so far above any other thinker–all other thinkers are just footnotes to Plato, as the philosopher’s adage goes–and half because I enjoy […]

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This Week in Online Advertising Data (December 11th, 2020)
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This Week in Online Advertising Data (December 11th, 2020)

Let’s see what the numbers tell us this week! 39% of consumers say they will increase their DOOH (“Digital Out-Of-Home”) spending this year. More of YouTube’s viewership will be on Connected TV’s: “We expect YouTube’s gross US CTV ad revenues to reach $2.89 billion this year, accounting for more than one-third (35.7%) […]

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Morgan F
Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.