How would Aristotle PPC? (Part II)
Eudaimonia, that word that’s right out there with the Tetragrammaton for its elusive inability to be defined. “Happiness” is probably the most common way we translate Aristotle’s classic concept into English, although some seem to prefer “flourishing.” But–like the Supreme Court’s classic definition of pornography: “you know it when you […]Read all
The power of specialization: Choosing a PPC by finding a niche expert
To find a good Pay Per Click (PPC) expert or specialist to manage your campaigns or merely just help guide you on them, you can use a lot of different criteria. Who is closest to you? Who can you pick up the phone and call? Who is cheapest? And so forth. […]Read all
Gmail ads moving into the Discovery Ads umbrella
Eras come and eras go, and the era of advertising directly on Gmail via Display campaigns has now come to a close, with a new announcement from Google. Here’s the boildown, then some context. Boildown: you can no longer create standard display ads to appear on Gmail. Instead, going forward […]Read all
This Week in Online Advertising Data (February 19th, 2021)
Let’s go: 65% of digital advertisers use multichannel digital attribution strategies. TTD managed $4.2 billion in ad spend in 2020. Digital media was 48% of all ad spend in 2020 and will be 50% in 2021. 62% of buyers are more likely to buy if they can see a photo or video […]Read all
How would M.M. Bakhtin PPC?
Okay, M.M. Bakhtin isn’t quite a “philosopher” but more a half-way point between a “philosopher” and a “literary critic” but what, really, is a philosopher anyway? Who would put, “Philosopher” onto his LinkedIn (without getting laughed at for the pretentiousness of it)? Whichever he was, he was one of my favorite […]Read all
Brand Safety Strategies for Google Ads Display Campaigns
Here’s a classic problem for display advertising: brand safety. That’s an almost-big word for a very simple concept: if you’re showing ads on random websites (or videos or apps… anywhere), if your ad appears on a page that is embarrassing to the advertising–then uh oh, you’re in big trouble. Just […]Read all
This Week in Online Advertising Data (February 12th, 2021)
Let’s jump in and see this week! 83% of B2C marketers blog as part of their strategy. On Amazon, Sponsored Brands converted at 29% higher rate than static images. 84% of US companies us a digital attribution model. Netflix’s ad spending in 2021 fell from $1.88 billion to $1.45 billion–and they […]Read all
Oh no! My Display Ads aren’t showing! What should I do?
Here’s a problem I hear almost every day: I’m using Google Ads (Adwords), running display ads on the Google Display Network (or a similar programmatic network), and my ads just are not showing. Zero impressions! What should I do? Well, I wish the answer were just “push this button!” but, alas, […]Read all
What qualities should you look for in a PPC?
This article also appeared on Find a PPC. When you want to hire a PPC–particularly to work on display and programmatic campaign-heavy accounts, but these tips apply to all PPCs!–there are a bunch of requirements that it may be helpful to keep in mind during your selection process. At least these […]Read all
How would Max Weber PPC? (Part II)
We’ve previously analyzed how Max Weber would PPC, but we focused entirely on his approach towards bureaucracy. Today, we’re going to rethink Max Weber as a PPC, but using his more famous idea, that of the Protestant Work Ethic. As always with my reviews here, this is an absurdly over-simplified, […]Read all
This Week in Online Advertising Data (February 5th, 2021)
Let’s see what interesting numbers there are this week about online advertising: Programmatic/display is the media type most vulnerable to brand risk. US adults spent 7:50 hours/day online, up 15% from 2019. Social commerce in the US should be $36.09 billion in 2020, up 34.8% and accounting for 4.3% of all ecommerce […]Read all