Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Ad Analysis: When A Display Ad Is Less Than Perfect

Ad Review: What Makes A Good Display Ad

Today let’s talk about what makes a good Display Ad. However, sometimes, to go forward, we must first take a step back. In other words, to understand what makes a good display ad, it may be imperative to first understand what doesn’t…..or how about we understand both simultaneously? I could […]

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How To Deal With Problematic Content In Display Advertising

When most people think of Display Advertising, they don’t necessarily associate it with problematic or controversial content. Who can blame them? It’s difficult to imagine that immensely popular marketing tools such as Display Ads could cause any harm. Think about it, there’s only so much damage that an image or […]

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Ad Review: Why A Display Ad Could Be Ineffective

Ad Analysis: When A Display Ad Gets It Right

More often than not when I come across a Display Ad online, my first instinct is to ignore it and skip ahead to reading or viewing the content I’m actually interested in. This, I believe, is the case with most people who spend more than 10 hours a day on […]

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What These 5 Greek Philosophers Can Teach Us About Business & Marketing.

What These 5 Greek Philosophers Can Teach Us About Business & Marketing.

From the ancient times to the present, Greece has been the home of numerous significant historical events and figures who have shaped the country’s history and influenced the world’s trajectory.  The foundations of modern civilization were laid by people with talent, inspiration, and vision. Some things never change, even if […]

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Is the era for display ads coming to an end?

Is the era for display ads coming to an end?

Okay let’s face it, The demand for display advertising is dying… Remember the times when display advertisements used to be the thing and you couldn’t wait to start creating your own banner ads and start testing out their reach, conversions, and performance? The times where you could reach thousands of potential clients […]

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Should I hire a PPC that’s also a graphic designer?

Should I hire a PPC that’s also a graphic designer?

So last week we dove into whether or not we should hire a PPC that’s also a writer, and we figured that it was a great qualification to have in our employee. So to keep up that same storyline, today we’ll be discussing which are the main pros and cons […]

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Why take out a Display Ad anyway?

Why take out a Display Ad anyway?

Just a couple of days ago, I was having a coffee with an old friend that works in the Communications Department of a big company (that shall remain anonymous, of course), and was having trouble with a campaign that’s coming ahead. So she told me they were launching a new […]

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That time someone sold a t-shirt on Amazon saying “Keep Calm and Knife Her”

That time someone sold a t‑shirt on Amazon saying “Keep Calm and Knife Her”

Why would we use such a clickbait headline if it wasn’t, right? So it all started when, in 2017, people started seeing these Ads and buying crazy specific shirts. So, all of a sudden, people were wearing shirts that said things like “Never underestimate a Mother who listens to Iron […]

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The Two Types Of E-commerce Display Ads

The Two Types Of E‑commerce Display Ads

If you’ve spent a considerable amount of time on the internet (as we all have lately), you’ve surely come across various display ads. One feature of these ads that has likely stood out to millions of viewers is their design. It only takes simple observation to note that not all […]

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The Influence of Instagram On Ads

The Influence of Instagram On Ads

Instagram is now one of the leading social media platforms in the world and for good reason. The surprising feature Instagram has managed to pull off amidst rising competition from other social media platforms is that it’s still growing in popularity. One way to explain this would be the timeless […]

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Is the Display Ad world too complex? (AKA, DSP, SSP, What?!)

Is the Display Ad world too complex? (AKA, DSP, SSP, What?!)

Short answer: Yes, it is. But today, we’ll try to approach understanding why, and what consequences all this complexity brings. A few days ago, a friend of mine and I realized we had another friend in common that we never knew of, so I said: “The world really is a […]

Read more: Is the Display Ad world too complex? (AKA, DSP, SSP, What?!)