Adwords Display & Programmatic Online Advertising News, Analysis & Opinion

Display ads in which parody meets reality

Display ads in which parody meets reality

Hot off the press: while reading a newspaper’s website on my phone, scrolling down, down, down, and I see this ad:     No, not the spammy supermarket ad on the top nor the bank ad on the bottom–three visible ads on one small screen is a classic sketch alarm!–but […]

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When Ad Targeting Gets Too Specific

When Ad Targeting Gets Too Specific

It’s a known fact that targeting for online advertising is becoming more and more specific by the minute. Companies look at users’ behavior—both online and offline—to determine which types of ads to serve to their target audience.  At times the targeting gets so specific it’s almost creepy, but it could […]

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The beauty of the ugly e-commerce display ads

The beauty of the ugly e-commerce display ads

For a while I’ve seen a lot of cheap-looking e-commerce ads, they keep appearing literally everywhere. Literally! So I started to think about a life-changing question: why do so many ads have to look so ugly and simple in general? I searched and searched for clues to try to unravel […]

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A Gentle Introduction to TikTok Advertising

A Gentle Introduction to TikTok Advertising

TikTok has been growing quickly these past couple of years, reaching a peak this summer at around 800 million monthly active users. As millennials and Gen Z-ers are stuck at home social distancing, they have resorted to the app to make goofy videos or dance along to popular songs. At […]

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Great Ad Finds: Simpli.Fi's Display Ads

Great Ad Finds: Simpli.Fi’s Display Ads

It’s always worth it to call attention to well-done ads you see while wurfing around the Internet, and this ad I saw last night from Simpli.fi was awesome: Let’s discuss why. First, it’s very on-target. I spend far too much time Googling and reading about display and programmatic ads so […]

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