What are the most popular banner sizes of all time?
Last weekend was a great weekend. My sister visited me and, as usual, we drank good wine, ate yummy food, and started a discussion about the most popular banner sizes. (That’s what you do when your siblings visit you, right?). And I’m not kidding! Here’s a simple explanation of why […]Read all
Display ads in which parody meets reality
Hot off the press: while reading a newspaper’s website on my phone, scrolling down, down, down, and I see this ad: No, not the spammy supermarket ad on the top nor the bank ad on the bottom–three visible ads on one small screen is a classic sketch alarm!–but […]Read all
When Ad Targeting Gets Too Specific
It’s a known fact that targeting for online advertising is becoming more and more specific by the minute. Companies look at users’ behavior—both online and offline—to determine which types of ads to serve to their target audience. At times the targeting gets so specific it’s almost creepy, but it could […]Read all
The beauty of the ugly e‑commerce display ads
For a while I’ve seen a lot of cheap-looking e‑commerce ads, they keep appearing literally everywhere. Literally! So I started to think about a life-changing question: why do so many ads have to look so ugly and simple in general? I searched and searched for clues to try to unravel […]Read all
A Gentle Introduction to TikTok Advertising
TikTok has been growing quickly these past couple of years, reaching a peak this summer at around 800 million monthly active users. As millennials and Gen Z‑ers are stuck at home social distancing, they have resorted to the app to make goofy videos or dance along to popular songs. At […]Read all
Great Ad Finds: Simpli.Fi’s Display Ads
It’s always worth it to call attention to well-done ads you see while wurfing around the Internet, and this ad I saw last night from Simpli.fi was awesome: Let’s discuss why. First, it’s very on-target. I spend far too much time Googling and reading about display and programmatic ads so […]Read all
Looking at Summer Ad Trends
We’ve said it before and we’ll continue to say it: testing and exploring are the ideal ways to find the tactics that will best fulfill your online advertising needs. We have so many tools at our disposal, and trends that continuously change, that it’s sometimes hard to pinpoint how to […]Read all
You Won’t Believe What Google Banned—It’s Clickbait!
Clickbait, we’re all familiar with it. You’re scrolling through a website when you see “learn the easy way Kyle lost 20 pounds in two weeks” or “you won’t believe what happened when…” only to click on the link and find out that what happened was completely different. It was normal […]Read all
Pro-Tip: Recognizing the Instagram Effect on Ads
Today, social media is at the center of everyday life. Even before we were all forced to lock ourselves up at home, left to use computers and smartphones as our only form of contact, tech and social media took over our professional and social lives. Social media is no longer […]Read all
Pro-Tip: Have You Tested Out Memes As Image Ads?
With the boom of the use of online marketing by advertisers, users have become wary of being met with ads everywhere they look. For this reason, advertisers are resorting to creative approaches to make ads that will naturally garner attention. We have previously advocated to test out ugly ads—but what […]Read all
Pro-Tip: Try & Test Truly Bizarre Ads. Yes, Bizarre.
Nowadays, most advertising has focused on a particular look. It is easy to pinpoint the characteristics of the formulas that many advertisers use to create campaigns. Especially at the high-end level. The idea of the “Instagram Effect” consumes everything. This has a major societal effect, but we will deep dive […]Read all