How Marketers Can Bloom Despite Continuous Changes?
In this article, we will discuss how marketers can tackle the current changes and still manage to grow their businesses.Read more: How Marketers Can Bloom Despite Continuous Changes?
Where Has Media Talent Gone Wrong in the Industry?
This article will discuss how media talent is getting worse in different areas of the industry with the help of a study and statistics to solidify the statement.Read more: Where Has Media Talent Gone Wrong in the Industry?
It’s Official: The Exact Match Conference Is Happening!
The PPC Club 83 community, over the last few years, has become such a wonderful space, with such constant conversations of high-quality, trusted people that we just enjoy discussing PPC & non-PPC issues as well as our weekly Alcohol & Advertising, that…
We decided to have a conference! And to go all out: in an exotic location for maximal focus and a wonderful experience.
Are Typos In Ads Intentional?
If you’ve come across an ad while browsing the internet that features a glaringly obvious spelling mistake, your immediate instinct might be to check which brand the ad is from. And why shouldn’t you? An error as basic as a typo is not to be expected from reputed brands that […]Read more: Are Typos In Ads Intentional?
This Week in Online Advertising Data (August 28st, 2020): Google & FB’s share of ad market on the way down
Let’s jump into this week’s online advertising data: The combined share of Google and Facebook of the entire online ad market, in the UK, is down from 67.8% to 65.9% this year. For online shopping, the share of all online ads that are on Google’s platforms is up from 57% to […]Read more: This Week in Online Advertising Data (August 28st, 2020): Google & FB’s share of ad market on the way down
Typos in ads: Incompetence or Strategic?
Here’s what I used to think long, long ago, before I dipped my toes into the real-world: When I see something stupid that means that someone, somewhere, made a stupid decision. That feels like common sense, almost even tautological. If it is stupid, then someone did something stupid. Oh, if […]Read more: Typos in ads: Incompetence or Strategic?
Consilience in Marketing, Online and Offline
Consilience is one of the great useful concepts from the modern approach to science. What it boils down to is: evidence of something from unrelated sources makes something more likely to be true than evidence from related sources. Let’s take a mundane example: the 13 US colonies fought a war […]Read more: Consilience in Marketing, Online and Offline