US Ad Market Spending Bounces Back: Signs of Renewed Growth In May After Cooling Period
Excerpt: The US ad market sees a rebound in spending after 11 months, driven by seasonal impact, AVOD services, and adaptation to a changing landscape. Discover insights on measurement, audience targeting, creativity, collaboration, and navigating growth in this evolving ad market. After nearly a year of declining ad spending, the […]
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How Marketers Should Rethink Digital Ad Channels, Based On Our Forecast Data
The big picture: Total media ad spending in the US will pass the $350 billion mark this year, but growth is slow at just 3.8%, according to our forecast. “That is not great compared to almost anything in recent memory; however, there is a U-shape to this line,” our analyst Ethan […]
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The Outcome of Social Media In 2023
This article will discuss the changes that 2023 will bring to social media.
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What Are the Recent Social Media Trends of 2023? Will TikTok Take Netflix’s Crown?
This article will discuss the new trends in social media and how TikTok will win against other platforms in 2023.
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Biggest Social Media Updates from Q4 2022
This article will discuss the latest social media updates of Q4 in 2022 – you shouldn’t miss it!
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How Has the US Social Network Ad Spend Forecast Changed?
This article will discuss how social network ad spending is decreasing unexpectedly, and the recent stats show tremendous changes that will surprise you.
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An Upturn in the Usage of Social Media Platforms
In this article, we will discuss how the usage of social media platforms has been increasing around the globe, significantly in the USA.
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Harnessing Social Media to Increase Customer Engagement and Traffic
This article will discuss how small to medium-sized businesses use social media marketing to increase customer engagement and traffic.
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Understanding Teens’ Preferences in Various Social Media Platforms
This article will discuss and understand how teens are connected to social media and study the change in the number of teen users over time.
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What Are the Preferred Social Media Platforms in 2022?
Social media has taken the world by storm. Today, developers have made it possible for people to have multiple social media applications to choose from. In this article, we will talk about which social media platforms are preferred by marketers and consumers in 2022 based on recent research and updates!
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Snapchat’s Revenue Warning Panics Leaders in the Digital Media Industry
In this article, we will talk about how Snapchat’s revenue warning has affected the entire digital media industry.
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