Ad Platforms

Unpacking the Evolution of TikTok: From Social App to Entertainment Giant

This article will discuss the evolution of TikTok and how it became an entertainment giant from an ordinary social app.

Podcast Advertising: Riding the Wave of Rising Ad Loads

This article will discuss the rise of podcasts as a media type.

2024 Marketing Landscape: The Social Media Revolution Takes Center Stage

In 2024, social media emerges as a strategic force in marketing. With increased budgets, the rise of specialized agencies, and creators becoming central to brand strategies, it's not just a trend but a defining element in shaping consumer behavior and brand identity.

Charting the Course: The State of US Influencer Marketing in 2023

In this article, we will discuss the stage of influencer marketing in the state of the US in 2023.

The Winds of Change: Meta’s Ad-Free Platforms and the European Digital Revolution

This article will discuss Meta's potential introduction of ad-free platforms in the EU and how it reflects a seismic shift in the digital landscape.

Netflix Display Ads: The Ultimate Guide to Nailing Your Binge-Watching Experience

In this article, we will have a detailed analysis of Netflix digital display ads to understand the art of nailing them.

Unveiling the Titans: A Dive into Canada’s Industry-Wise Digital Ad Spending

In this article, we will discuss the wise digital ad spending of Canada’s industry.

TikTok’s New Search Ads Toggle: Boosting Conversions and Slashing Costs for Advertisers

This article will discuss how TikTok has opened doors to new advertising possibilities.

Unlocking Growth: How eBay’s Ingenious Strategies Catapulted Its Retail Media Network by 35%

In this article, we will discuss the key factors that have caused the impressive growth of eBay.

Google’s Video Format Name Change: A Clearer Path or a Muddy Waters Dilemma?

In this article, we will discuss Google's decision to change the name of the video ad format.

Vertical Video Advertising: Exploring TikTok, Instagram Reels, YouTube Shorts, and Snap Spotlight

This article serves as a guide to navigating the dynamic world of vertical video ads on these platforms.