It’s not even an uncommon occurrence anymore: companies are cruising along doing business as usual, not a care in the world when bam! Google decides to ban their ad account out of the blue. The worst kind of surprise? Probably, if they’ve spent a bomb on their Ad Campaign, which they likely have. Besides, it’s not just accounts that get banned, ads get banned as well.
So, one of the newest developments in Google’s policies is that advertisers are now required to give users access to their history. In other words, whenever a viewer comes across your Display Ad online, they not only access details on your company but also access details on your advertising history. Therefore, your previous ad campaigns can be brought to the forefront by such a policy. So is this a good thing or a bad thing?