Google Ads (Adwords)

Google’s Video Format Name Change: A Clearer Path or a Muddy Waters Dilemma?

In this article, we will discuss Google's decision to change the name of the video ad format.

A Detailed Analysis of an Effective Google Display Ad that Delivered Impressive Results

This article will analyze an effective Google display ad that delivers impressive results.

Surfing the Google Display Ad Wave: A Deep Dive Into GEICO’s Multi-policy Discount

Hey there, digital marketers! Today, you will be catching a wave through the challenging world of Google Display Ads, with a GEICO riding shotgun.

Google Lays Out New Rules Against Intrusive Ads

This article will discuss Google's new rules and policies against intrusive ads.

Google’s New “Ad Center” Gives Users Control Over How Ads Are Personalized

In this article, we will talk about how Google is doubling down its ad personalization offer in favor of users and helping advertisers target the audience without creeping out their customers.

Google Is The Target of a Senate Bill That Aims to Break Up It’s Dominant Ad Business

In this article, we will talk about the new Senate Bill that aims to demolish Google’s dominant ad business if passed.

Google Doesn’t Allow Ads for Tech Support

One of Google’s latest policies involves disallowing ads for tech support online. However, users are still confused regarding why Google would make such a drastic move. We’ll discuss the same here.

How to Generate Home Improvement Leads Using Google Ads?

Google ads is one of the most effective ways to sell a service to the right targeted audience. It can help you get exclusive leads, however, you should know all the tips and tricks to make it work.

Why Google Is Banning Ads Denying Climate Change

It’s not even an uncommon occurrence anymore: companies are cruising along doing business as usual, not a care in the world when bam! Google decides to ban their ad account out of the blue. The worst kind of surprise? Probably, if they’ve spent a bomb on their Ad Campaign, which they likely have. Besides, it’s not just accounts that get banned, ads get banned as well.

What It Means For Users To Access Advertisers’ History Online

So, one of the newest developments in Google’s policies is that advertisers are now required to give users access to their history. In other words, whenever a viewer comes across your Display Ad online, they not only access details on your company but also access details on your advertising history. Therefore, your previous ad campaigns can be brought to the forefront by such a policy. So is this a good thing or a bad thing?

Have you checked Google’s new update on personalized advertising?

Let’s jump right in and see what Google had to say about personalized advertising, shall we?