Navigating the Digital Healthcare Landscape: Trends in US Healthcare and Pharma Digital Ad Spending for 2023 and Beyond
In this article, we will discuss US trends of digital ad spending in healthcare and pharma digital for 2023 and beyond.
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Shaking Up the Digital Ad Landscape: Q3 2023 Programmatic Ad Spending Forecast
This article will discuss how advertisers will spend on programmatic ads in Q3 2023.
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Unleashing the Power of Publishers: Why Advertisers Should Embrace the Commerce Revolution
Excerpt: This article will discuss the significance of publishers entering the commerce space, highlighting examples from BuzzFeed, Time, and TikTok.BuzzFeed, Time, TikTok, and other publishers are significantly shifting their business models by venturing into commerce. These publishers, known for their content creation and massive audiences, are exploring direct commerce strategies […]
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Understanding the Importance of Context in Advertising and Consumers’ Preferences
This article will discuss the importance of contextually relevant ads and consumers’ preferences.
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Best Practices for Marketers to Scale Ads Everywhere
This article will discuss the best practices that can help marketers scale ads everywhere.
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How Has the Meaning of Premium Content Changed During These Years?
In this article, we will discuss what premium content looks like in today’s world.
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Which Data Capabilities Are Still Out of Reach for Marketers?
In this article, we will discuss a report that shows which data capabilities are still out of reach for marketers with the help of statistics.
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Why Female Empowerment in Ads Is Important
Some of the best display ad campaigns of late featured strong female empowerment messages. How do audiences view these messages and the brands that peddle them? Let’s find out!
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Which one is better? Instagram Stories Ad or Instagram Feed Ad?
Here are a few factors mentioned that can help us determine whether Instagram stories are better than feed or not.
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Social and Environmental Responsibility of Brands
In the past years, consumers have been more concerned about price and convenience. But now, the way consumers think has changed entirely. They are being more driven by beliefs and values. They consider taking care of the environment and society their responsibility. When it comes to brands, companies, or organizations, they expect the same from them.
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Why Are Digital Ads Becoming Less Effective Nowadays?
Here are a few reasons mentioned that can make the ads less effective nowadays. However, marketers or advertisers should work on the pain points to make digital ads successful like they used to be before.
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