Video Ads

Why Movement Is the Secret Ingredient for Advertising Success

When you think about advertising, what usually comes to mind? Bright colors, catchy slogans, maybe some clever copywriting, or memorable images? These are all effective tools, but there’s something even more powerful that many brands overlook—movement.

Google’s Video Format Name Change: A Clearer Path or a Muddy Waters Dilemma?

In this article, we will discuss Google's decision to change the name of the video ad format.