Marketing

Why Does Ad Spend Dominate Modern Marketing Budgets?

This article will discuss how ad spend dominates modern marketing budgets in detail.

Revolutionizing B2B Marketing: LinkedIn Introduces Video Ads and AI Enhancements

This article will discuss the new advertising features in the B2B marketing landscape by LinkedIn.

Boosting Your Digital Ad Efficiency: The Power of Pairing AI with Intelligent Automation

This article will discuss how pairing AI with intelligent automation can bring powerful solutions.

Unveiling the Programmatic Advertising Trends of Q4 2023 in the AI-Driven, Post-Cookie Era

In this article, we will discuss the trends of programmatic advertising in Q4 2023.

Shaking Up the Digital Ad Landscape: Q3 2023 Programmatic Ad Spending Forecast

This article will discuss how advertisers will spend on programmatic ads in Q3 2023.

AI and Social Media Updates: Unlocking New Opportunities in Advertising

In this article, we will discuss the latest updates of AI and social media and how they are opening doors to new opportunities in advertising.

How Marketers Should Rethink Digital Ad Channels, Based On Our Forecast Data

Total media ad spending in the US will pass the $350 billion mark this year, but growth is slow at just 3.8%, according to our forecast.

Best Practices for Marketers to Scale Ads Everywhere

This article will discuss the best practices that can help marketers scale ads everywhere.

Biggest Social Media Updates from Q4 2022

This article will discuss the latest social media updates of Q4 in 2022 – you shouldn’t miss it!

How Is the 1-second Attention Span of Gen Zs Important for Marketers?

In this article, we will discuss the importance of the 1-second attention span of Gen Zs for marketers.

Biggest Consumer Behavior Trend That Will Shape Retail In 2023

This article will discuss the biggest consumer behavior trends that will define retail in the upcoming year, 2023.