Display Campaign Secrets & Tips

Why Movement Is the Secret Ingredient for Advertising Success

When you think about advertising, what usually comes to mind? Bright colors, catchy slogans, maybe some clever copywriting, or memorable images? These are all effective tools, but there’s something even more powerful that many brands overlook—movement.
Read more: Why Movement Is the Secret Ingredient for Advertising Success

Beyond Branding vs. Performance Debate: Why Do Attention Metrics Matter?

This article will discuss the importance of both brand development and performance.
Read more: Beyond Branding vs. Performance Debate: Why Do Attention Metrics Matter?

Understanding the Pulse of Modern Consumers: Key Cultural Trends Brands Should Look Out For

This article will discuss the new cultural trends that brands must be aware of to understand what modern consumers want to watch.
Read more: Understanding the Pulse of Modern Consumers: Key Cultural Trends Brands Should Look Out For

Understanding the Importance of Context in Advertising and Consumers’ Preferences

This article will discuss the importance of contextually relevant ads and consumers’ preferences.
Read more: Understanding the Importance of Context in Advertising and Consumers’ Preferences

Best Practices for Marketers to Scale Ads Everywhere

This article will discuss the best practices that can help marketers scale ads everywhere.
Read more: Best Practices for Marketers to Scale Ads Everywhere

What Makes A Display Ad Click-Worthy?

Display ads are being used worldwide to increase brand awareness among people to get more traffic. However, if a display ad is not done properly, it won’t be able to serve its purpose. The marketers need to execute the display ad effectively to make the most out of it. The question that usually pops up in everyone’s mind is “What makes a display ad click-worthy?”.
Read more: What Makes A Display Ad Click-Worthy?

How to Step Up Google Ads around Holidays or Events?

Holiday traffic is unpredictable. When your target audience is searching for a specific product or service during holidays or events, make sure you are there to offer your best deal. You can catch the holiday wave by setting up your Google ads campaign accordingly. However, make sure that you follow the trusted tips to boost your sales.
Read more: How to Step Up Google Ads around Holidays or Events?

How to Make Your Ad Talk about Value Creatively?

The key to success in advertising is making creative ads that help reach out to potential customers. However, while we talk about different strategies of making an ad creative and successful, the one idea that remains at the top is to make an ad talking about values rather than products. It is one of the most effective advertising strategies that many renowned marketers use around the globe. It helps them receive immediate attention from the audience.
Read more: How to Make Your Ad Talk about Value Creatively?

Digital Needs of Non-Traditional Families

The world is changing, and so should we: let's find out how marketers can be much more inclusive, and increase brand connection with their customers.
Read more: Digital Needs of Non-Traditional Families

Key Principles of a Cross-Channel Digital Marketing Strategy

A cross-channel digital marketing strategy is one of the most effective ways to achieve a common goal. However, you should know about its key principles to make sure that it serves its purpose effectively in making your marketing efforts successful.
Read more: Key Principles of a Cross-Channel Digital Marketing Strategy

The complete disclosure of Google’s antitrust filing

For a while now, the entire tech world has been holding on to its seats and trying to stay as updated as possible with whatever is going on with Google’s antitrust and court problems. But the thing is, sadly none of us are lawyers, so we really are having a lot of trouble with comprehending what is really happening there, and which is the most likely outcome to happen. But lucky for us someone in the Twitter universe did. 
Read more: The complete disclosure of Google’s antitrust filing

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