US Ad Market Spending Bounces Back: Signs of Renewed Growth In May After Cooling Period
Excerpt: The US ad market sees a rebound in spending after 11 months, driven by seasonal impact, AVOD services, and adaptation to a changing landscape. Discover insights on measurement, audience targeting, creativity, collaboration, and navigating growth in this evolving ad market. After nearly a year of declining ad spending, the […]
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Navigating the Cookieless Future: Advertisers’ Concerns and Strategies for Scalability
In this article, we will discuss the advertiser’s concerns regarding scalability following the demise of cookies.
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How Marketers Should Rethink Digital Ad Channels, Based On Our Forecast Data
The big picture: Total media ad spending in the US will pass the $350 billion mark this year, but growth is slow at just 3.8%, according to our forecast. “That is not great compared to almost anything in recent memory; however, there is a U-shape to this line,” our analyst Ethan […]
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How Worldwide Digital Ad Spend Will Look Like In 2023
This article will discuss how the worldwide digital ad spending in 2023 is doing so far.
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Biggest Consumer Behavior Trend That Will Shape Retail In 2023
This article will discuss the biggest consumer behavior trends that will define retail in the upcoming year, 2023.
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What Marketers Think About the Economy and How They Will React to Market Uncertainty
This article will talk about the different opinions marketing leaders have about the economy and market developments and how these things will affect their marketing plans.
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2022 Germany Digital Ad Spending Trends and Statistics
This article will discuss the statistics and trends of digital ad spending in different industries of Germany this year.
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US Travel Industry Digital Ad Spending in 2022
In this article, we will discuss how US travel industry digital ad spending is booming in 2022 despite the economic downfall.
All the industries are dropping their digital ad spending in 2022, whereas the travel industry is the only one that seems to maintain the momentum. It has shown unexpected growth of 42.7% in its digital ad spending in 2021. Moreover, it will also continue to increase its ad buying this year. According to the analysis, the travel industry is expected to show another boom of 22.5% in 2022.
US Digital Ad Spending Continues to Remain Strong Despite the Economic Recession
This article will discuss how US banks will keep investing in digital ad spending despite the overshadowing economic recession.
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Top Influencer Marketing Trends In 2022
This article will discuss the recent changes and trends of influencer marketing in 2022 to get insight into how it will change the digital world.
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Where Has Media Talent Gone Wrong in the Industry?
This article will discuss how media talent is getting worse in different areas of the industry with the help of a study and statistics to solidify the statement.
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