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This Week in Online Advertising Data (August 28st, 2020): Google & FB's share of ad market on the way down

This Week in Online Advertising Data (August 28st, 2020): Google & FB’s share of ad market on the way down

Let’s jump in to this week’s online advertising data: The combined share of Google and Facebook of the entire online ad market, in the UK, is down from 67.8% to 65.9% this year. For online shopping, the share of all online ads that are on Google’s platforms is up from […]

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Typos in ads: Incompetence... or Strategic?

Typos in ads: Incompetence… or Strategic?

Here’s what I used to think long, long ago, before I dipped my toes into the real-world: When I see something stupid, that means that someone, somewhere, made a stupid decision. That feels like common sense, almost even tautological. If it is stupid, then someone did something stupid. Oh, if […]

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Consilience in Marketing, Online and Offline

Consilience in Marketing, Online and Offline

Consilience is one of the great useful concepts from the modern approach to science. In a sentence, what it boils down to is: evidence of something from unrelated sources makes something more likely to be true than evidence from related sources. Let’s take a relatively uncontroversial example: the 13 US […]

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