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The Philosophy of Marketing

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How would Heraclitus PPC?

How would Heraclitus PPC?

Heraclitus, Heraclitus: widely remembered as one of the early (even by Plato’s standards!) Greek thinkers of antiquity, we’re told, and most widely remembered for the every pithy: “no man ever steps into the same river twice.” He is less remembered, however, for a bunch of his other–still insightful–arguments, such as: everything […]

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This Week in Online Advertising Data (August 28st, 2020): Google & FB's share of ad market on the way down

This Week in Online Advertising Data (August 28st, 2020): Google & FB’s share of ad market on the way down

Let’s jump into this week’s online advertising data: The combined share of Google and Facebook of the entire online ad market, in the UK, is down from 67.8% to 65.9% this year. For online shopping, the share of all online ads that are on Google’s platforms is up from 57% to […]

Read more: This Week in Online Advertising Data (August 28st, 2020): Google & FB’s share of ad market on the way down
Typos in ads: Incompetence or Strategic?

Typos in ads: Incompetence or Strategic?

Here’s what I used to think long, long ago, before I dipped my toes into the real-world: When I see something stupid that means that someone, somewhere, made a stupid decision. That feels like common sense, almost even tautological. If it is stupid, then someone did something stupid. Oh, if […]

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Consilience in Marketing, Online and Offline

Consilience in Marketing, Online and Offline

Consilience is one of the great useful concepts from the modern approach to science. What it boils down to is: evidence of something from unrelated sources makes something more likely to be true than evidence from related sources. Let’s take a mundane example: the 13 US colonies fought a war […]

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