Typos in ads: Incompetence… or Strategic?
Here’s what I used to think long, long ago, before I dipped my toes into the real-world: When I see something stupid, that means that someone, somewhere, made a stupid decision. That feels like common sense, almost even tautological. If it is stupid, then someone did something stupid. Oh, if […]Read all
Consilience in Marketing, Online and Offline
Consilience is one of the great useful concepts from the modern approach to science. In a sentence, what it boils down to is: evidence of something from unrelated sources makes something more likely to be true than evidence from related sources. Let’s take a relatively uncontroversial example: the 13 US […]Read all