Are Typos In Ads Intentional?
If you’ve come across an ad while browsing the internet that features a glaringly obvious spelling mistake, your immediate instinct might be to check which brand the ad is from. And why shouldn’t you? An error as basic as a typo is not to be expected from reputed brands that […]Read more: Are Typos In Ads Intentional?
This Week in Online Advertising Data (August 28st, 2020): Google & FB’s share of ad market on the way down
Let’s jump into this week’s online advertising data: The combined share of Google and Facebook of the entire online ad market, in the UK, is down from 67.8% to 65.9% this year. For online shopping, the share of all online ads that are on Google’s platforms is up from 57% to […]Read more: This Week in Online Advertising Data (August 28st, 2020): Google & FB’s share of ad market on the way down
Typos in ads: Incompetence or Strategic?
Here’s what I used to think long, long ago, before I dipped my toes into the real-world: When I see something stupid that means that someone, somewhere, made a stupid decision. That feels like common sense, almost even tautological. If it is stupid, then someone did something stupid. Oh, if […]Read more: Typos in ads: Incompetence or Strategic?
Consilience in Marketing, Online and Offline
Consilience is one of the great useful concepts from the modern approach to science. What it boils down to is: evidence of something from unrelated sources makes something more likely to be true than evidence from related sources. Let’s take a mundane example: the 13 US colonies fought a war […]Read more: Consilience in Marketing, Online and Offline