How Gender Identity Can Influence A Display Ad Campaign
It’s no secret that Google has been using Data Analytics to target users based on the gender they identify with for years now. The demographic reports Google provides you with to track the gender of your audience may be a useful feature, but have you ever wondered what makes it […]Read more: How Gender Identity Can Influence A Display Ad Campaign
Facebook’s inflated metrics: Betrayal or misunderstanding?
I’d love that the headline of this article meant something like Facebook Ads’ touch to optimize your campaign and get you more conversions, but it doesn’t. Today’s story includes everything that a good drama needs: Secrets, betrayal, third parties, and obviously a huge lawsuit. According to this article, Facebook has […]Read more: Facebook’s inflated metrics: Betrayal or misunderstanding?
When launching an Ad or removing it doesn’t make any difference
So the other day I was reading Dr. Augustine Fou’s awesome article where he analyses the impact that it had on a few brands to stop some Ad Campaigns they were running, and by some, I mean thousands of them. The shocking thing here was that when these brands, and […]Read more: When launching an Ad or removing it doesn’t make any difference
PPC Protect Tool Review: The New Way of Click Fraud Protection
Machine learning and AI technology are almost the same. Everyone likes to say that we use it because it is a necessary part of the technology of the 21st Century. Is it truly? Since my husband is a software developer when I see a product with the fancy slogan: “We use […]Read more: PPC Protect Tool Review: The New Way of Click Fraud Protection
‘Click Cease’ Tool Review: Is There An Effective Cure For Click Fraud?
Click fraud. A problem that annoys every marketer in Programmatic Advertising. After I read Morgan’s article about click fraud, I wondered whether the tools that promise solutions for this issue are useful or not? So, as I began my research on this nuisance, the following advertisement began to taunt me […]Read more: ‘Click Cease’ Tool Review: Is There An Effective Cure For Click Fraud?
The Countless Types of Ad Fraud
Are you familiar with all the sources that are threatening the success of your Google AdWords campaign? Recently, I came across an article on Instapages about the different types of ad fraud. When I was reading the piece, I realized what a nightmare ad fraud truly is. There are so many […]Read more: The Countless Types of Ad Fraud
Key Insights learned from Dr Augustine Fou on Fraudvertising
Today we’re going to talk about fake websites. I read an interesting article written by Dr. Augustine Fou on Forbes. He has over 25 years of experience as a digital marketer and now audits campaigns for fraud. In digital advertising, marketers spend millions of dollars on ads. The question is, is […]Read more: Key Insights learned from Dr Augustine Fou on Fraudvertising
Why Are So Many Placements Coming From Random Sites That Get So Little Traffic?
As we attempt to look into the traffic our website is receiving. We are trying to place where our viewers are coming from. In this search, a common question arises when looking at the site’s placement report. More often than not, you find yourself staring at placements from random sites […]Read more: Why Are So Many Placements Coming From Random Sites That Get So Little Traffic?
Criteo: What’s Their Reputation in the Programmatic Space?
Since its development, Criteo has become a company that is a global leader in commerce marketing. So, if it is such a major player in the industry, should you try running your programmatic ads on Criteo? There are two sides to the question that we can consider. On the positive […]Read more: Criteo: What’s Their Reputation in the Programmatic Space?
Pro-Tip: If you’re going to do display, be on top of the fraud
If there is an open secret in the display ad industry, it is that fraud is rampant. It is everywhere, it is non-stop in display networks. Fraud is not that much of a secret, many articles document fraud. This one, for example, shares “The Ultimate List of Click Fraud & […]Read more: Pro-Tip: If you’re going to do display, be on top of the fraud