Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

How to Prevent Digital Ad Fraud Loss?

How to Prevent Digital Ad Fraud Loss?

Digital media is suffering because of the increase in ad fraud worldwide. It affects both the advertisers and consumers of digital media content. Advertisers suffer from ad fraud losses because their ads don’t reach the right target audience at the right time. This way, the lack of awareness affects the […]

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How Can We Establish Digital Trust in Social Commerce?

How Can We Establish Digital Trust in Social Commerce?

Social media is not only a communication tool to connect with people or organizations, it is also influencing the buying behavior of consumers all around the world. It is difficult to pinpoint how and when this change happened because it is a continuous process of evolution. It’s not like that […]

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The complete disclosure of Google’s antitrust filing

The complete disclosure of Google’s antitrust filing

For a while now, the entire tech world has been holding on to its seats and trying to stay as updated as possible with whatever is going on with Google’s antitrust and court problems. But the thing is, sadly none of us are lawyers, so we really are having a […]

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How Gender Identity Can Influence A Display Ad Campaign

How Gender Identity Can Influence A Display Ad Campaign

It’s no secret that Google has been using Data Analytics to target users based on the gender they identify with for years now. The demographic reports Google provides you with to track the gender of your audience may be a useful feature, but have you ever wondered what makes it […]

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Facebook’s inflated metrics: Betrayal or misunderstanding?

Facebook’s inflated metrics: Betrayal or misunderstanding?

I’d love that the headline of this article meant something like Facebook Ads’ touch to optimize your campaign and get you more conversions, but it doesn’t. Today’s story includes everything that a good drama needs: Secrets, betrayal, third parties, and obviously a huge lawsuit. According to this article, Facebook has […]

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When launching an Ad or removing it doesn't make any difference

When launching an Ad or removing it doesn’t make any difference

So the other day I was reading Dr. Augustine Fou’s awesome article where he analyses the impact that it had on a few brands to stop some Ad Campaigns they were running, and by some, I mean thousands of them. The shocking thing here was that when these brands, and […]

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PPC Protect Tool Review: The New Way of Click Fraud Protection

PPC Protect Tool Review: The New Way of Click Fraud Protection

Machine learning and AI technology are almost the same. Everyone likes to say that we use it because it is a necessary part of the technology of the 21st Century. Is it truly? Since my husband is a software developer when I see a product with the fancy slogan: “We use […]

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'Click Cease' Tool Review: Is There An Effective Cure For Click Fraud?

‘Click Cease’ Tool Review: Is There An Effective Cure For Click Fraud?

Click fraud. A problem that annoys every marketer in Programmatic Advertising. After I read Morgan’s article about click fraud, I wondered whether the tools that promise solutions for this issue are useful or not? So, as I began my research on this nuisance, the following advertisement began to taunt me […]

Read more: ‘Click Cease’ Tool Review: Is There An Effective Cure For Click Fraud?
The Countless Types of Ad Fraud

The Countless Types of Ad Fraud

Are you familiar with all the sources that are threatening the success of your Google AdWords campaign? Recently, I came across an article on Instapages about the different types of ad fraud.  When I was reading the piece, I realized what a nightmare ad fraud truly is. There are so many […]

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Key Insights learned from Dr Augustine Fou on Fraudvertising

Key Insights learned from Dr Augustine Fou on Fraudvertising

Today we’re going to talk about fake websites. I read an interesting article written by Dr. Augustine Fou on Forbes. He has over 25 years of experience as a digital marketer and now audits campaigns for fraud. In digital advertising, marketers spend millions of dollars on ads. The question is, is […]

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Why Are So Many Placements Coming From Random Sites That Get So Little Traffic?

Why Are So Many Placements Coming From Random Sites That Get So Little Traffic?

As we attempt to look into the traffic our website is receiving. We are trying to place where our viewers are coming from. In this search, a common question arises when looking at the site’s placement report. More often than not, you find yourself staring at placements from random sites […]

Read more: Why Are So Many Placements Coming From Random Sites That Get So Little Traffic?