PPC Protect Tool Review: The New Way of Click Fraud Protection
Machine learning and AI technology are almost the same. Everyone likes to say that we use it because it is a necessary part of the technology of the 21st Century. Is it truly? Since my husband is a software developer when I see a product with the fancy slogan: “We use […]Read all
‘Click Cease’ Tool Review: Is There An Effective Cure For Click Fraud?
Click fraud. A problem that annoys every marketer in Programmatic Advertising. After I read Morgan’s article about click fraud, I wondered whether the tools that promise solutions for this issue are useful or not? So, as I began my research on this nuisance, the following advertisement began to taunt me […]Read all
The Countless Types of Ad Fraud
Are you familiar with all the sources that are threatening the success of your Google AdWords campaign? Recently, I came across an article on Instapages about the different types of ad fraud. When I was reading the piece, I realized what a nightmare ad fraud truly is. There are so many […]Read all
Key Insights learned from Dr Augustine Fou on Fraudvertising
Today we’re going to talk about fake websites. I read an interesting article written by Dr. Augustine Fou on Forbes. He has over 25 years of experience as a digital marketer and now audits campaigns for fraud. In digital advertising, marketers spend millions of dollars on ads. The question is, is […]Read all
Why Are So Many Placements Coming From Random Sites That Get So Little Traffic?
As we attempt to look into the traffic our website is receiving. We are trying to place where our viewers are coming from. In this search, a common question arises when looking at the site’s placement report. More often than not, you find yourself staring at placements from random sites […]Read all
Criteo: What’s Their Reputation in the Programmatic Space?
Since its development, Criteo has become a company that is a global leader in commerce marketing. So, if it is such a major player in the industry, should you try running your programmatic ads on Criteo? There are two sides to the question that we can consider. On the positive […]Read all
Pro-Tip: If you’re going to do display, be on top of the fraud
If there is an open secret in the display ad industry, it is that fraud is rampant. It is everywhere, it is non-stop in display networks. Fraud is not that much of a secret, many articles document fraud. This one, for example, shares “The Ultimate List of Click Fraud & […]Read all