Deep Diving into Adwords Display & Programmatic Online Advertising

Why Are So Many Placements Coming From Random Sites That Likely Get So Little Traffic?

Why Are So Many Placements Coming From Random Sites That Likely Get So Little Traffic?

As we attempt to look into the traffic our website is receiving, trying to place where our viewers are coming from in hopes of finding people from our target market, a common question arises when looking at the site’s placement report. More often than not, you will find yourself staring […]

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Criteo: What's Their Reputation in the Programmatic Space?

Criteo: What’s Their Reputation in the Programmatic Space?

Since its development, Criteo has become a company that is a global leader in commerce marketing. So, if it is such a major player in the industry, should you try running your programmatic ads on Criteo? There are two sides of the question that we can consider.  On the positive […]

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Pro-Tip: If you're going to do display, be on top of the fraud

Pro-Tip: If you’re going to do display, be on top of the fraud

If there is an open secret in the display ad industry, it is that fraud is rampant. It is everywhere, it is non-stop in display networks.  In fact, fraud is not really that much of a secret, many articles document fraud. This one, for example, shares “The Ultimate List of […]

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