Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

What Makes A Display Ad Click-Worthy?

What Makes A Display Ad Click-Worthy?

Display ads are being used worldwide to increase brand awareness among people to get more traffic. However, if a display ad is not done properly, it won’t be able to serve its purpose. The marketers need to execute the display ad effectively to make the most out of it. The […]

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How to Step Up Google Ads around Holidays or Events?

How to Step Up Google Ads around Holidays or Events?

Holiday traffic is unpredictable. When your target audience is searching for a specific product or service during holidays or events, make sure you are there to offer your best deal. You can catch the holiday wave by setting up your Google ads campaign accordingly. However, make sure that you follow […]

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How to Make Your Ad Talk about Value Creatively?

How to Make Your Ad Talk about Value Creatively?

The key to success in advertising is making creative ads that help reach out to potential customers. However, while we talk about different strategies of making an ad creative and successful, the one idea that remains at the top is to make an ad talking about values rather than products. […]

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Digital Needs of Non-Traditional Families

Digital Needs of Non-Traditional Families

The world is changing, and so should we: let’s find out how marketers can be much more inclusive, and increase brand connection with their customers. 

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Key Principles of a Cross-Channel Digital Marketing Strategy

Key Principles of a Cross-Channel Digital Marketing Strategy

A cross-channel digital marketing strategy is one of the most effective ways to achieve a common goal. However, you should know about its key principles to make sure that it serves its purpose effectively in making your marketing efforts successful.

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The complete disclosure of Google’s antitrust filing

The complete disclosure of Google’s antitrust filing

For a while now, the entire tech world has been holding on to its seats and trying to stay as updated as possible with whatever is going on with Google’s antitrust and court problems. But the thing is, sadly none of us are lawyers, so we really are having a […]

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The Growing Influence Of Amazon On PPC Marketing

The Growing Influence Of Amazon On PPC Marketing

When you think of PPC advertising, Amazon might not be the first website that comes to mind. Most brands prefer featuring their ads on Google or Facebook so the logical assumption would be that the amount of competition on Amazon is relatively low. However, more and more companies are beginning […]

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Why Google Is Banning Ads Denying Climate Change

Why Google Is Banning Ads Denying Climate Change

It’s not even an uncommon occurrence anymore: companies are cruising along doing business as usual, not a care in the world when bam! Google decides to ban their ad account out of the blue. The worst kind of surprise? Probably, if they’ve spent a bomb on their Ad Campaign, which […]

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What It Means For Users To Access Advertisers’ History Online

What It Means For Users To Access Advertisers’ History Online

So, one of the newest developments in Google’s policies is that advertisers are now required to give users access to their history. In other words, whenever a viewer comes across your Display Ad online, they not only access details on your company but also access details on your advertising history. […]

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How To Deal With Problematic Content In Display Advertising

When most people think of Display Advertising, they don’t necessarily associate it with problematic or controversial content. Who can blame them? It’s difficult to imagine that immensely popular marketing tools such as Display Ads could cause any harm. Think about it, there’s only so much damage that an image or […]

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The Relationship Between Phone Usage And Display Ads

The Relationship Between Phone Usage And Display Ads

The other day I met a friend at a café after work (seems a little strange that we can do that again, doesn’t it?) and among other things, we discussed how much time we spent on our phone over the past year. I told her how tired I was of […]

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