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The Benefits of a Well-Set Frequency Cap

The Benefits of a Well-Set Frequency Cap

In my previous article, I investigated how many impressions are enough so that display ad campaigns can avoid annoying users. Today I’m going to share with you the benefits of the well-set frequency cap in programmatic advertising. I discovered a great piece about the best practices of frequency capping on […]

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The Magic of Managed Placements

The Magic of Managed Placements

Recently, I’ve been creating placement lists for Google Display Ad campaigns. I use different keyword phrases then compare the results. I do this a lot, sometimes I even dream about it…  Today we are going to give you some good advice about how to do this in the best way. At […]

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Pro-Tip: Use Extensions on Google Display Ads

Pro-Tip: Use Extensions on Google Display Ads

It may be common knowledge that adding extensions to your ads on Google search is a great way to highlight a call to action. But have you considered adding extensions to your Google display ads? Even some of the most experienced PPCs haven’t given this a second thought!  If you’re […]

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The Failures of the "Influencer Economy"

The Failures of the “Influencer Economy”

With the constant developments in online advertising and the widespread use of smartphones by young consumers, it’s no surprise that social media has become central to marketing. Since most teenagers and young adults are always on these platforms, the “influencer economy” is now more relevant than ever. Public online figures […]

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Pro-Tip: Bid for Conversions With a Target CPA

Pro-Tip: Bid for Conversions With a Target CPA

One of the most underrated questions out there is: what’s the best bidding optimization to use for display campaigns? This is underrated because only a few people ask it, but it is one of the easiest ways to make your campaigns successful. Since there are only a few hundred other […]

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Pro-Tip: Recognizing the Instagram Effect on Ads

Pro-Tip: Recognizing the Instagram Effect on Ads

Today, social media is at the center of everyday life. Even before we were all forced to lock ourselves up at home tech and social media took over our professional and social lives.  Social media is no longer just a way for you to connect with old friends, it has […]

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Customer Match Now Available For Google Display Ads

Customer Match Now Available For Google Display Ads

Finding new ways to engage with users in a cost-effective way will always be relevant in the online advertising industry. Years ago, Google launched “Customer Match” which allows advertisers to make use of data, such as email addresses and phone numbers to reach customers. It allows you to target ads […]

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Pro-Tip: Countdowns in Display Ads

Pro-Tip: Countdowns in Display Ads

If you’ve ever had a major sale going on, or an important launch coming soon, you know the importance of communicating this to your customers. But the most important thing is to find a way to engage with your customers and make them interact with your ads to go to […]

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Pro-Tip: Have You Tested Out Memes As Image Ads?

Pro-Tip: Have You Tested Out Memes As Image Ads?

With the boom of the use of online marketing by advertisers, users have become wary of being met with ads everywhere they look. For this reason, advertisers are resorting to creative approaches to make ads that will garner attention. We have previously advocated to test out ugly ads. But what […]

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Pro-Tip: Remarketing Ads May No Longer Show Up In California, By Default

Pro-Tip: Remarketing Ads May No Longer Show Up In California, By Default

Remarketing ads are a widely-used and effective form of online marketing. It enables advertisers to connect with users who have visited their websites before. This method allows advertisers to strategically place ads in search browsers or other websites. This leads to more brand awareness and reminds users who are already […]

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Pro-Tip: Try & Test Truly Bizarre Ads. Yes, Bizarre.

Pro-Tip: Try & Test Truly Bizarre Ads. Yes, Bizarre.

Nowadays, most advertising has focused on a particular look. It is easy to pinpoint the characteristics of the formulas that many advertisers use to create campaigns. Especially at the high-end level.  The idea of the “Instagram Effect” consumes everything. This has a major societal effect, but we will deep dive […]

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