How to Step Up Google Ads around Holidays or Events?
Holiday traffic is unpredictable. When your target audience is searching for a specific product or service during holidays or events, make sure you are there to offer your best deal. You can catch the holiday wave by setting up your Google ads campaign accordingly. However, make sure that you follow […]Read more: How to Step Up Google Ads around Holidays or Events?
How to Make Your Ad Talk about Value Creatively?
The key to success in advertising is making creative ads that help reach out to potential customers. However, while we talk about different strategies of making an ad creative and successful, the one idea that remains at the top is to make an ad talking about values rather than products. […]Read more: How to Make Your Ad Talk about Value Creatively?
Digital Needs of Non-Traditional Families
The world is changing, and so should we: let’s find out how marketers can be much more inclusive, and increase brand connection with their customers.Read more: Digital Needs of Non-Traditional Families
Key Principles of a Cross-Channel Digital Marketing Strategy
A cross-channel digital marketing strategy is one of the most effective ways to achieve a common goal. However, you should know about its key principles to make sure that it serves its purpose effectively in making your marketing efforts successful.Read more: Key Principles of a Cross-Channel Digital Marketing Strategy
The complete disclosure of Google’s antitrust filing
For a while now, the entire tech world has been holding on to its seats and trying to stay as updated as possible with whatever is going on with Google’s antitrust and court problems. But the thing is, sadly none of us are lawyers, so we really are having a […]Read more: The complete disclosure of Google’s antitrust filing
The Growing Influence Of Amazon On PPC Marketing
When you think of PPC advertising, Amazon might not be the first website that comes to mind. Most brands prefer featuring their ads on Google or Facebook so the logical assumption would be that the amount of competition on Amazon is relatively low. However, more and more companies are beginning […]Read more: The Growing Influence Of Amazon On PPC Marketing
Why Google Is Banning Ads Denying Climate Change
It’s not even an uncommon occurrence anymore: companies are cruising along doing business as usual, not a care in the world when bam! Google decides to ban their ad account out of the blue. The worst kind of surprise? Probably, if they’ve spent a bomb on their Ad Campaign, which […]Read more: Why Google Is Banning Ads Denying Climate Change
What It Means For Users To Access Advertisers’ History Online
So, one of the newest developments in Google’s policies is that advertisers are now required to give users access to their history. In other words, whenever a viewer comes across your Display Ad online, they not only access details on your company but also access details on your advertising history. […]Read more: What It Means For Users To Access Advertisers’ History Online
How To Deal With Problematic Content In Display Advertising
When most people think of Display Advertising, they don’t necessarily associate it with problematic or controversial content. Who can blame them? It’s difficult to imagine that immensely popular marketing tools such as Display Ads could cause any harm. Think about it, there’s only so much damage that an image or […]Read more: How To Deal With Problematic Content In Display Advertising
The Relationship Between Phone Usage And Display Ads
The other day I met a friend at a café after work (seems a little strange that we can do that again, doesn’t it?) and among other things, we discussed how much time we spent on our phone over the past year. I told her how tired I was of […]Read more: The Relationship Between Phone Usage And Display Ads
When Display Ads Merit Additional Spending
It can’t always be easy to keep track of how you’re spending money on your Display Ad Campaign. No, honestly, it can be quite a task to work within a budget while trying to have your ads reach maximum people. PPC marketing is no child’s play; more often than not […]Read more: When Display Ads Merit Additional Spending