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The Relationship Between Phone Usage And Display Ads

The Relationship Between Phone Usage And Display Ads

The other day I met a friend at a café after work (seems a little strange that we can do that again, doesn’t it?) and among other things, we discussed how much time we spent on our phone over the past year. I told her how tired I was of […]

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When Display Ads Merit Additional Spending

When Display Ads Merit Additional Spending

It can’t always be easy to keep track of how you’re spending money on your Display Ad Campaign. No, honestly, it can be quite a task to work within a budget while trying to have your ads reach maximum people. PPC marketing is no child’s play; more often than not […]

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Avoiding Ad Fraud And Protecting Consumer Privacy While Advertising

Avoiding Ad Fraud And Protecting Consumer Privacy While Advertising

Now more than ever, it’s difficult for companies that advertise their products and services online not to fall prey to ad fraud. The schemes of those who attack Display Ads and other kinds of digital ads are difficult to thwart, even with the best advertising experts on the job. Moreover, […]

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When your Ads are not really meant to get you sales

When your Ads are not really meant to get you sales

Advertising in general, and Display Ads in particular, have been in our sales and business scenario for over many decades now, and we’ve seen a lot of it. Everything from their technical evolutions, to the topics that they covered, the channels they were distributed through, and their adaptability to the […]

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06 Easy Ways to Improve Your Click through Rates.

06 Easy Ways to Improve Your Click through Rates.

As PPC advertisers we desire to have a higher click through rate on our ad campaigns… which’s natural to us As you may already know click-through rate is measured by the number of clicks divided by the number of impressions your ad campaign is getting. As creative as we try to be, […]

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Are you ready to have a blacklist of websites for your Ads?

Are you ready to have a blacklist of websites for your Ads?

In the world of Digital Advertising, there are little things as important as where you place the awesome Ads you launch. Basically, this is the key point of your complete strategy, because it will determine not only how many people see, and click on your Ads, but also what’s your […]

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How Gender Identity Can Influence A Display Ad Campaign

How Gender Identity Can Influence A Display Ad Campaign

It’s no secret that Google has been using Data Analytics to target users based on the gender they identify with for years now. The demographic reports Google provides you with to track the gender of your audience may be a useful feature, but have you ever wondered what makes it […]

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How To Beat Banner Blindness

How To Beat Banner Blindness

No one has an unlimited attention span. Given the fast-paced world we live in and the limited time we get to spend on the internet every day, it’s hardly surprising that we don’t pay attention to everything we see online. Okay, who am I kidding? Most of us spend hours […]

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Using Countdown Timers In Display Ads

Using Countdown Timers In Display Ads

The other day I was browsing different online shopping websites during my time off (as one does) and came across a countdown timer on a Display Ad for a clothing and accessories website. That got me thinking: how effective are these timers at bringing in more potential customers? Never mind […]

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The Paradox Of Google Ad Settings

The Paradox Of Google Ad Settings

If you spend an unhealthy amount of time on Google (who doesn’t?), then you’ve likely come across thousands of Display Ads in the past few years. It doesn’t take much digging around to discover that these ads are chosen for us based on our past searches on Google and our […]

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How To Make Display Ads Personal Without Appearing Invasive

How To Make Display Ads Personal Without Appearing Invasive

Personalizing display ads is arguably one of the most important factors contributing to their immense popularity. After all, if users feel like an ad is speaking to them on a personal level, they’re more likely to view the product or service on offer favorably….or are they? There’s a fine line […]

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