Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Mora F

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Mora F
Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.
Google Shopping’s ban on digital products: The complete guide on what not-to-do
4 minutes

Google Shopping’s ban on digital products: The complete guide on what not-to-do

At this point, maybe we should just create a new blog category named “Everything that Google won’t let you do anymore”, right? It’s not a surprise these days to wake up in the morning, grab your phone (because I won’t believe it if you tell me your day starts any […]

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I have a FLoC of one, am I unique already?
3 minutes

I have a FLoC of one, am I unique already?

As you probably know and probably takes 90% of the space in your brain dedicated to the Ad Industry, for a while now, Google has been taking more and more steps on its way to guarantee its users’ privacy safety. Meaning they are taking more and more actions to prevent […]

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How important is it that your PPC is a team player?
3 minutes

How important is it that your PPC is a team player?

Whenever we are thinking of hiring a PPC, there’s always a lot of things to consider, and a very important one is how well our PPC fits with our companies. But today we are going to dig even deeper on this subject, and we’ll dive into the question of whether […]

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This Week in Digital Advertising Data (June 4th, 2021)
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This Week in Digital Advertising Data (June 4th, 2021)

Let’s see what this week’s numbers say about Digital Advertising, shall we? According to AdWeek’s survey on Gen Z and millenial shoppers, 61% of intervieweds say that online ads help give them new ideas for items to buy later, while 42% have actually clicked on a sponsored ad. As said by […]

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On Facebook’s privacy controversy: Was this brutally stalker-y Ad Campaign fairly banned?
3 minutes

On Facebook’s privacy controversy: Was this brutally stalker‑y Ad Campaign fairly banned?

The online advertising industry keeps getting more and more competitive every day, and facing that situation is that our big ad giants need to come up with better, more innovative strategies, and hide them behind the “we are doing this for user’s privacy!” curtain. And this just doesn’t surprise us […]

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Should you hire a PPC through a performance model?
3 minutes

Should you hire a PPC through a performance model?

For a while now we’ve been discussing the many aspects to consider before hiring a PPC, and the paths to go down whenever figuring out which will be the perfect employee for us, and even how to find it. All of these are fundamental things to think about in the […]

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Do you want a PPC that only follows orders or who pushes back?
3 minutes

Do you want a PPC that only follows orders or who pushes back?

Recently we’ve been diving into how much we care about our PPC’s personalities in order to hire them, and, to make it even more specific, if we should choose one who has higher technology skills or people skills, so today we are going to be discussing whether to hire a […]

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Is Facebook intending to seal off its Ads borders?
3 minutes

Is Facebook intending to seal off its Ads borders?

It is not a surprise that Ad Platforms now more than ever are promoting their “privacy” and “protecting the users” ideas just to gain profit for themselves, we’ve seen it more than a few times with, for example, Google’s FLoCs and new content restrictions, but it still every now and […]

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This Week In Digital Advertising Data (May 28th, 2021)
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This Week In Digital Advertising Data (May 28th, 2021)

What does the data say about this week in online advertising? Let’s see! According to eMarketer’s report, CX firms report seeing improvements of 30% of the respondents in customer lifetime value, 30% as well in customer advocacy, and 23% in basket size as a result of investing in digital CX. As […]

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Is the wording for the headlines the best choice for Ads?
3 minutes

Is the wording for the headlines the best choice for Ads?

In the world of article writing and Ad creating, we always tend to face the same problem: How to get people to be interested in the first thing they see? Meaning, how to get a headline or the wording of an Ad to be attractive for those who see it. […]

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The importance of keeping your personal and work life (and accounts) separate
3 minutes

The importance of keeping your personal and work life (and accounts) separate

When I got my first work email (a long time ago), I remember having this professionalism sensation that that email would lead me to great achievements and opportunities that my personal one could never reach. I continued to feel this joy every time I got a new one, and I […]

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Mora F
Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.