Mora F

For a while now, there’s been some controversy towards how users’ info should be used, and the way users’ privacy should be handled. Even Google a couple of months ago released their Privacy Sandbox — followed by their very own (and very hardly criticized) Google’s FLOCs strategy. And the thing […]

Let’s jump right into this week’s numbers for digital advertising! According to eMarketer’s research, US Gen Z users favorite platforms are Snapchat (42.0 million users), TikTok (37.3 million users), and Instagram (33.3 million users). eMarketer forecasts that Amazon’s US digital ad revenues will reach $24.47 billion in 2021, rising 55.5% over the prior year and […]

One of the biggest problems companies have these days when it comes to employee engagement is that many businesses don’t have room for them to grow or move from one area to another. And in an era as competitive and ambitious as the one we are living in, these factors […]

So let’s jump into this week’s numbers and see what happened this week with digital advertising, shall we? According to The Drum’s article, 25% of surveyed marketers name sustainability as a “general goal”, rather than employing specific metrics to measure their success. eMarketer reports that Twitter will reach over $2 billion […]

So let’s see what this week’s numbers say about digital advertising, shall we? Marketing Charts reports that, in the past 12 months, virtual events, webinars and online courses have been the #1 content asset used by B2B marketers, being chosen by 58% of the marketers surveyed. According to Marketing Charts survey, […]

Let’s jump right in and see this week’s numbers on digital advertising! AdExchanger’s article on Spotify ads explains that the company expects to clear $1 billion in ad revenue at the close of 2021. Marketing Charts’ stats show that carousel posts have been becoming more and more popular, accounting for an […]

Recently, we’ve been talking a lot about how and why you should hire a PPC. And we’ve also been deep diving into the many different characteristics that you could be searching for, or not, on the PPC you are looking to hire. And the thing is PPC experts come in […]

Let’s jump right in and see what this week’s data says about digital advertising! As explained in The Drum’s article, in 2020, there was a 25.7% surge to make e‑commerce worth $4.2tn. The same article forecasts retail sales worldwide to be increased by 16.8% more in 2021. The Drum’s report on […]

So let’s see what this week’s data has to say about digital advertising, shall we? According to eMarketer’s forecast, by 2022, 130.8 million of US YouTube viewers (57.7%) will be watching the platform’s content from CTV devices. eMarketer’s stats predict that this years number of US AVOD (Ad-Supported Video on-Demand) viewers […]

People these days (me included of course) spend more time everyday online than offline, and that’s a fact verified by a careful observation of everyone I know except for my beloved grandma. So the thing is us publishers need to make the best out of all that time spent online, […]

So let’s see what the numbers say about this week in digital advertising, shall we? According to Marketing Charts’ report, 4 in 10 Americans ages 12 and older listen to podcasts every month, and this year podcast advertising spending is expected to top $1 billion. Marketing Charts surveyed 150 advertisers who […]