Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.
When Display Ads Merit Additional Spending
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This Week in Digital Advertising Data (January 14th, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

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When Display Ads Merit Additional Spending
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This Week in Digital Advertising Data (January 7th, 2021)

Let’s jump in and see what the first week of the year looks like in terms of digital advertising!

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This Week In Digital Advertising Data (July 23rd, 2021)
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This Week In Digital Advertising Data (December 31st, 2021)

How wonderful is it that 2021’s last day it’s a Friday? Let’s see what the numbers were up to on the final week of the year… and Happy 2022 everyone! eMarketer’s survey on brand loyalty indicates that 76% of users believe brand loyalty is buying a product or service regularly, […]

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Should I hire a PPC with a gap between jobs?
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Should I hire a PPC with a gap between jobs?

Some recruiters believe that the fact that a candidate spent some time unemployed is a red flag, so let’s jump in and find out how true is that, and how to approach this situation with them. 

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This Week in Digital Advertising (July 16th, 2021)
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This Week in Digital Advertising (December 24th, 2021)

With Jingle Bells playing in the background, let’s jump right into what this week’s numbers say about digital advertising. Marketing Charts survey on how advertisers will adjust their campaigns to the cookie-less future shows that 62% of the respondents are planning to spend more on platforms like Facebook, Instagram, Amazon […]

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This Week In Digital Advertising Data (June 25th, 2021)
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This Week in Digital Advertising (December 17th, 2021)

This week’s numbers have a lot to say about digital advertising!

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This Week in Digital Advertising Data (July 9th, 2021)
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This Week in Digital Advertising (December 10th, 2021)

So let’s see what this week’s numbers have to say about digital advertising… Marketing Charts survey on types of influencers shows that 38% of teenagers follow music-related influencers, 36% gaming ones, and 31% celebrities. Marketing Charts report on US CTV ad spending explains that CTV ad spending this year will […]

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When Display Ads Merit Additional Spending
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This Week in Digital Advertising (December 3rd, 2021)

Let’s jump right into what this week’s numbers say about digital advertising, shall we? According to eMarketer’s survey, 84% of US teens use Instagram daily, while Facebook accounts for only 28% of the same question’s respondents. eMarketer forecasts that the US digital ad market will surpass $300 billion by 2025 Marketing Charts […]

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The complete disclosure of Google’s antitrust filing
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The complete disclosure of Google’s antitrust filing

For a while now, the entire tech world has been holding on to its seats and trying to stay as updated as possible with whatever is going on with Google’s antitrust and court problems. But the thing is, sadly none of us are lawyers, so we really are having a […]

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According to Argyris’ theory: should I hire a mature or immature PPC?
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According to Argyris’ theory: should I hire a mature or immature PPC?

Not so many years ago, scientists and theorists from the 20th century were dedicating a lot of time to figuring out what motivated people to work, and how to use that to create an effective, efficient, and profit creating environment. And within that context, our friend Chris Argyris developed many […]

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When ads get a bit too… personal?
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When ads get a bit too… personal?

For a while now, there’s been some controversy towards how users’ info should be used, and the way users’ privacy should be handled. Even Google a couple of months ago released their Privacy Sandbox — followed by their very own (and very hardly criticized) Google’s FLOCs strategy. And the thing […]

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Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.