Should I hire a friend as my PPC specialist?
Hiring a PPC specialist can be a very long and very annoying process where you meet 100 different people and none of them seem to suit your needs and requirements. All of a sudden, you realize you can take a very easy shortcut: You are good friends with a PPC […]Read all
Should you look for a PPC through your social network?
More often than not, when we are looking to hire someone, we found ourselves asking our friends and colleagues if there’s someone they know that could be a good fit. We trust them, we know (hopefully) that they are smart people and that they know what we are talking about, […]Read all
Is Branded Content the new black?
So the other day, after writing the article on Display Ads becoming less effective, I got to think about where the Advertising world is heading now that classic campaign moves are not being the most profitable anymore. And it occurred to me that, over the past few years, a new […]Read all
The Arms Race between Facebook and Political Advertisers
So the other day I was reading this article about the European Union trying to put forward rules for political Ads transparency, and I had a very big reflection moment about the battle that’s been going on for a while towards this subject. So here I will go ahead and […]Read all
Why Display Ads have become less effective
I believe, as an Advertising community, we can all agree on one thing: every day, it gets harder and harder to create and launch Ads that actually fulfill their destinies of effectiveness. Of course, we are warriors and keep coming up with new ideas to make them work, but it’s […]Read all
The Evolution of Conversion Tracking
While doing my Adalisys’s article last week, I had a great opportunity to think about something fundamental in the marketing world: conversion tracking. I’ve always found this to be a particularly interesting and complex aspect of the advertising world and, here I’ll guide you through its evolution and specifications for […]Read all
Let’s review Adalysis’s own Ad
So recently I’ve been doing some research on PPC Tools and one of my choices to review was the well-known Adalysis. Overall, my thoughts on this software were very positive and most of their users recommended it. However, this morning I was browsing through a newspaper’s website when I bumped […]Read all
Is there a fun way to meet other PPCs?
The world moves on, another day another technology advances, how hard is it to stay updated on everything all the time? I know, exhausting. Whenever you think you are fully updated, you’ve read every single news and technology portal, and there is nothing else you could possibly know, guess what, […]Read all
Should I hire a PPC agency or an individual expert?
So this week we are going to be discussing an issue that’s many times disregarded but that’s actually something that we should pay a lot of attention to: Should we hire a PPC individual expert or a specialized agency? Both options have their pros and cons, so let’s get to […]Read all