Mora F

Short answer: Yes, it is. But today, we’ll try to approach understanding why, and what consequences all this complexity brings. A few days ago, a friend of mine and I realized we had another friend in common that we never knew of, so I said: “The world really is a […]

So last week I was reading TechCrunch’s article on Google Ads going under an antitrust investigation in Italy, and it led me to a very deep reflection about how much of an open secret the whole Google-Ads-being-a-monopoly situation actually is. So, if we all know it, then why is Italy […]

Do you remember those days when Snapchat was the only social media platform that even had stories? Well, they are definitely over. First, Facebook and Instagram decided that they should have them too. Later, Twitter figured they also should take advantage of them. And just when everyone thought this was […]

The most common struggle among the PPC world, the one you’ll always find in every PPC community, forum, group chat, or any sort of communication method between PPCs, comes down to one particular question: Why did Google Ads shut down my account? And the answers to the said question may […]

What does the data say about this week in online advertising? Let’s dive in! According to eMarketer, Amazon’s winning the race against his competitors, making more than $18 billion in ecommerce channel ad revenues, while Walmart remains in $1.55 billion. As said by Marketing Charts, the amount of US consumers who […]

If you’re looking to hire a PPC to help promote your brand, you may be wondering whether you should opt for an individual or agency. While this is a widely debated topic, it’s not discussed in meeting rooms as often as it should be. Choosing between hiring the services of […]

So last week I was reading TechCrunch’s article on Google Ads going under an antitrust investigation in Italy, and it led me to a very deep reflection about how much of an open secret the whole Google-Ads-being-a-monopoly situation actually is. So, if we all know it, then why is Italy […]

Given that the world’s in utter turmoil and any country with a sizable population won’t let anyone leave the house, the only option several professionals are left with now is to work from home. As those in marketing and similar fields have recently discovered, this is not necessarily a drawback. […]

Last week I was a second away from buying a really cute notebook when I realized that it was way too much money for it right before clicking “place order.” I had already put my email in there, so, having been in the marketing field for a while now, it […]

So the other day, while I was writing the article on hiring a foreign PPC, I pointed out two items that, I believe, require much more importance than the one given to it: Culture and Personal Preferences. These two mixed together give us a fundamental aspect to consider whenever we […]

What does the data say about this week in online advertising? Let’s see! According to AdWeek’s article on ROI expectations, Online Advertising has had increasing numbers since the end of last year, with revenue in Q3 and Q4 of 2020 up 11.7% and 28.7% year-over-year, respectively. DoubleVerify increased it’s value in […]