Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Mora F

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Mora F
Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.
Is the Display Ad world too complex? (AKA, DSP, SSP, What?!)
3 minutes

Is the Display Ad world too complex? (AKA, DSP, SSP, What?!)

Short answer: Yes, it is. But today, we’ll try to approach understanding why, and what consequences all this complexity brings. A few days ago, a friend of mine and I realized we had another friend in common that we never knew of, so I said: “The world really is a […]

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Is Google going to court for an antitrust investigation?
3 minutes

Is Google going to court for an antitrust investigation?

So last week I was reading TechCrunch’s article on Google Ads going under an antitrust investigation in Italy, and it led me to a very deep reflection about how much of an open secret the whole Google-Ads-being-a-monopoly situation actually is. So, if we all know it, then why is Italy […]

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Have you checked out Google Web stories?
2 minutes

Have you checked out Google Web stories?

Do you remember those days when Snapchat was the only social media platform that even had stories? Well, they are definitely over. First, Facebook and Instagram decided that they should have them too. Later, Twitter figured they also should take advantage of them. And just when everyone thought this was […]

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Protip: Find a PPC that knows about your specific Google Ads’ policies
3 minutes

Protip: Find a PPC that knows about your specific Google Ads’ policies

The most common struggle among the PPC world, the one you’ll always find in every PPC community, forum, group chat, or any sort of communication method between PPCs, comes down to one particular question: Why did Google Ads shut down my account? And the answers to the said question may […]

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This Week in Online Advertising Data (April 30th, 2021)
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This Week in Online Advertising Data (April 30th, 2021)

What does the data say about this week in online advertising? Let’s dive in! According to eMarketer, Amazon’s winning the race against his competitors, making more than $18 billion in ecommerce channel ad revenues, while Walmart remains in $1.55 billion. As said by Marketing Charts, the amount of US consumers who […]

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Should I hire a PPC agency or an individual expert?
3 minutes

Is It Better To Opt For A PPC Individual Or Agency?

If you’re looking to hire a PPC to help promote your brand, you may be wondering whether you should opt for an individual or agency. While this is a widely debated topic, it’s not discussed in meeting rooms as often as it should be. Choosing between hiring the services of […]

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Is Google going to court for an antitrust investigation?
3 minutes

Is Google going to court for an antitrust investigation?

So last week I was reading TechCrunch’s article on Google Ads going under an antitrust investigation in Italy, and it led me to a very deep reflection about how much of an open secret the whole Google-Ads-being-a-monopoly situation actually is. So, if we all know it, then why is Italy […]

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Should I hire a PPC from another country?
3 minutes

Is It A Good Idea To Hire An International PPC?

Given that the world’s in utter turmoil and any country with a sizable population won’t let anyone leave the house, the only option several professionals are left with now is to work from home. As those in marketing and similar fields have recently discovered, this is not necessarily a drawback. […]

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A long-time favorite strategy: retargeting incentive
3 minutes

A long-time favorite strategy: retargeting incentive

Last week I was a second away from buying a really cute notebook when I realized that it was way too much money for it right before clicking “place order.” I had already put my email in there, so, having been in the marketing field for a while now, it […]

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The importance of fit when hiring a PPC
4 minutes

The importance of fit when hiring a PPC

So the other day, while I was writing the article on hiring a foreign PPC, I pointed out two items that, I believe, require much more importance than the one given to it: Culture and Personal Preferences. These two mixed together give us a fundamental aspect to consider whenever we […]

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This Week in Online Advertising Data (April 23rd, 2021)
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This Week in Online Advertising Data (April 23rd, 2021)

What does the data say about this week in online advertising? Let’s see! According to AdWeek’s article on ROI expectations, Online Advertising has had increasing numbers since the end of last year, with revenue in Q3 and Q4 of 2020 up 11.7% and 28.7% year-over-year, respectively. DoubleVerify increased it’s value in […]

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Mora F
Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.