Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Mora F

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Mora F
Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.
Should I hire a friend as my PPC specialist?
4 minutes

Should I hire a friend as my PPC specialist?

Hiring a PPC specialist can be a very long and very annoying process where you meet 100 different people and none of them seem to suit your needs and requirements. All of a sudden, you realize you can take a very easy shortcut: You are good friends with a PPC […]

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Should you look for a PPC through your social network?
4 minutes

Should you look for a PPC through your social network?

More often than not, when we are looking to hire someone, we found ourselves asking our friends and colleagues if there’s someone they know that could be a good fit. We trust them, we know (hopefully) that they are smart people and that they know what we are talking about, […]

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Is Branded Content the new black?
3 minutes

Is Branded Content the new black?

So the other day, after writing the article on Display Ads becoming less effective, I got to think about where the Advertising world is heading now that classic campaign moves are not being the most profitable anymore. And it occurred to me that, over the past few years, a new […]

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The Arms Race between Facebook and Political Advertisers
3 minutes

The Arms Race between Facebook and Political Advertisers

So the other day I was reading this article about the European Union trying to put forward rules for political Ads transparency, and I had a very big reflection moment about the battle that’s been going on for a while towards this subject. So here I will go ahead and […]

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Why Display Ads have become less effective
3 minutes

Why Display Ads have become less effective

I believe, as an Advertising community, we can all agree on one thing: every day, it gets harder and harder to create and launch Ads that actually fulfill their destinies of effectiveness. Of course, we are warriors and keep coming up with new ideas to make them work, but it’s […]

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The Evolution of Conversion Tracking
3 minutes

The Evolution of Conversion Tracking

While doing my Adalisys’s article last week, I had a great opportunity to think about something fundamental in the marketing world: conversion tracking. I’ve always found this to be a particularly interesting and complex aspect of the advertising world and, here I’ll guide you through its evolution and specifications for […]

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Let's review Adalysis's own Ad
3 minutes

Let’s review Adalysis’s own Ad

So recently I’ve been doing some research on PPC Tools and one of my choices to review was the well-known Adalysis. Overall, my thoughts on this software were very positive and most of their users recommended it. However, this morning I was browsing through a newspaper’s website when I bumped […]

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Is there a fun way to meet other PPCs?
2 minutes

Is there a fun way to meet other PPCs?

The world moves on, another day another technology advances, how hard is it to stay updated on everything all the time? I know, exhausting. Whenever you think you are fully updated, you’ve read every single news and technology portal, and there is nothing else you could possibly know, guess what, […]

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Should I hire a PPC agency or an individual expert?
3 minutes

Should I hire a PPC agency or an individual expert?

So this week we are going to be discussing an issue that’s many times disregarded but that’s actually something that we should pay a lot of attention to: Should we hire a PPC individual expert or a specialized agency? Both options have their pros and cons, so let’s get to […]

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Ads that sell more than just a product
2 minutes

Ads that sell more than just a product

  Ever since I was a teenager I’ve been using the same Dior perfume that I begged my father to get me for Christmas 2015: J’adore by Dior. By now, I’m not sure if I even like it anymore but neither did I when I first wanted it after seeing […]

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CTA Review: What users (like me) care about
4 minutes

CTA Review: What users (like me) care about

Just yesterday I got this email from Forever 21 about a new bunch of Mom Jeans that they were launching. I don’t use Mom Jeans and I’m not a fan of ordering online, but the email said: “let’s see how you can combine it” and I just had to know […]

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Mora F
Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.