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Mora F

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Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.
The importance of keeping your personal and work life (and accounts) separate
3 minutes

Why hire a PPC anyway?

It happens in life that sometimes we are so involved in a situation that we are unable to think about it the same way a person from the outside would. It happens with work, it happens with relationships, it happens with school, and it happens with pretty much anything in […]

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Have you checked Google’s new update on personalized advertising?
3 minutes

Have you checked Google’s new update on personalized advertising?

If you’ve been an advertiser for a while, then you definitely are aware of the importance that personalized ads have, especially when it comes to targeting. Basically, since it’s driven by users’ online data, it helps to make sure that the content shown to them is actually relevant, which creates […]

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This Week in Digital Advertising Data (December 25th, 2020)
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This Week In Digital Advertising (September 10th, 2021)

So let’s see what this week’s data says about digital advertising, shall we? eMarketer reports that, in the last year, Walmart has cornered more than 25% of the US grocery ecommerce market. They also explain that, in 2020, Walmart overtook Amazon in grocery ecommerce, when sales grew by more than 84%, to […]

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YouTube’s streaming won’t get away from Google Shopping either
2 minutes

YouTube’s streaming won’t get away from Google Shopping either

In the past few weeks, we’ve been talking a lot about Google Shopping’s new policies, and the “improvements” they are doing in order to create a better user experience. It is pretty clear that the amount of updates created in the recent past is not a coincidence, and that Google […]

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The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?
3 minutes

The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?

For a couple of months now, we’ve been the audience to a spectacle protagonized by Facebook, and the people in charge of political campaign’s advertising. We’ve seen them go back and forth, we’ve seen Facebook ban ads due to their geographic location, and we’ve seen political advertisers one-up them every […]

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This Week in Digital Advertising (September 3rd, 2021)
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This Week in Digital Advertising (September 3rd, 2021)

Let’s see what this week’s numbers say about digital advertising, shall we? AdExchanger’s article explains that Uber expects to clear $300 million in 2022 from ads in its food delivery apps (Uber Eats and Postmates) and the core ride-hailing app, plus physical ads drivers can elect to place on top of […]

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Why can’t I hire a PPC even though I keep searching for one?
3 minutes

Why can’t I hire a PPC even though I keep searching for one?

Recently, we’ve been talking a lot about the many aspects to consider before hiring someone, during the interview process, and even some tips to keep in mind after you’ve actually hired a PPC. We’ve dove into different types of PPCs, different types of companies, and even different types of payment […]

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On Google’s path to full strictness: Watch out for strike three!
3 minutes

On Google’s path to full strictness: Watch out for strike three!

There was a not-so-long-ago past where the sun was shining, and all we had to be worrying about was Google not shutting our accounts down and, in order to do that, all we had to do was stay out of their way by avoiding violating their content policies, at least […]

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Guess who’s jumping right into the cookie apocalypse
3 minutes

Guess who’s jumping right into the cookie apocalypse

In the past few months, pretty much everyone in the advertising world has been going insane about the same issue: Google (and its competitors, and its allies) has been dropping one million bombs on every advertiser’s strategy, ever since they gave their first steps towards their Privacy Sandbox Initiative. So […]

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The Benefits of a Well-Set Frequency Cap
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This Week in Digital Advertising Data (August 27th, 2021)

So let’s see what this week’s data says about digital advertising, shall we? According to eMarketer’s report, US OOH (out-of-home) ad spending is expected to increase 14.5% this year for a total of $6.96 billion, but only 31.2% will go to digital ads. eMarketer’s survey on email commerce shows that 9 […]

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This Week in Digital Advertising Data (June 4th, 2021)
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This Week in Digital Advertising (August 20th, 2021)

Let’s jump into what this week’s number and find out what they say about digital advertising! AdExchanger’s article explains that, since the pandemic, growth location-focused queries (such as “where to buy something near me”) had a 700% growth that lies on the back of needing to stay as close as […]

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Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.