Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Mora F

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Mora F
Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.
A Google Script that creates your blacklists websites? Count me in!
3 minutes

A Google Script that creates your blacklists websites? Count me in!

Have you heard of Google Ads Scripts? Well, if you haven’t, let me do a quick summary for you: You know how every day you wake up, have a cup of coffee, and run the same usual checks on your different ad campaigns, and then proceed to make the necessary […]

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Is a PPC having been fired from a previous job a risk factor for hiring them?
3 minutes

Is a PPC having been fired from a previous job a risk factor for hiring them?

Woah, tough topic to dive into today, ain’t it? But hey, someone has to talk about it. And I love to talk. So let’s say that you’ve published a job offer, interviewed a couple of candidates, and eventually found one that you considered to be your perfect PPC fit. And […]

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This Week in Digital Advertising (July 16th, 2021)
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This Week in Digital Advertising (July 16th, 2021)

Let’s jump in and find out what this week’s numbers tell us about digital advertising! According to AdExchanger’s article, GroupM projects the US ad market to grow by 15% in 2021, and global growth forecasts range from 6.4% up to 10.4%. Marketing Charts’ report shows that 55% of marketers are […]

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When your Ads are not really meant to get you sales
3 minutes

When your Ads are not really meant to get you sales

Advertising in general, and Display Ads in particular, have been in our sales and business scenario for over many decades now, and we’ve seen a lot of it. Everything from their technical evolutions, to the topics that they covered, the channels they were distributed through, and their adaptability to the […]

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How to create a job offer no PPC can resist
3 minutes

How to create a job offer no PPC can resist

A few days ago, a very good friend who works in Marketing and I were discussing job options for her, and we bumped into a job offer from a very well-known Marketing agency that would have been an awesome opportunity for her. However, the job offer seemed so weird, boring, […]

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Pinterest’s steps towards body-positivity in the Display Ad department
3 minutes

Pinterest’s steps towards body-positivity in the Display Ad department

In the past few months, we’ve been seeing a lot of updates on the Display Ad content front, and it seems that Pinterest has now decided to come on board the restrictions party. However, in this case, reasons seem to make a lot more sense, and they also went very […]

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Have you heard about Google Ads scripts?
3 minutes

Have you heard about Google Ads scripts?

As you may already know by now because my bio says so and I keep bringing it up, I for sure am what you’d call a theater geek, but no matter how much I’d love to go all-pitch on the most amazing scripts in the history of theatre, that’s not […]

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Should I hire a PPC with no previous experience?
3 minutes

Should I hire a PPC with no previous experience?

In the past few months, we’ve been going on and on about which kind of PPC you should go for, which qualities you should look for in a PPC, the wide variety of work relationships you can have with them, and even the payment arrangements you’d like to use. Every […]

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This Week in Digital Advertising Data (July 9th, 2021)
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This Week in Digital Advertising Data (July 9th, 2021)

So let’s jump right into what this week’s numbers say about online advertising! Shall we? According to eMarketer’s forecast, retail ecommerce sales worldwide are expected to climb a further 16.8% this year, to $4.921 trillion. eMarketer’s report on Virtual Reality ads shows that, in a survey made this year, 32% of […]

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In the future, Display Ads will even hunt you in your dreams
3 minutes

In the future, Display Ads will even hunt you in your dreams

Ever since Alexa first came out, I’ve been freaking out about the possibility of a future where technology became so smoothly a part of every single aspect of our life, we just became unable to tell if they were actually being more of a human being than a tech product. […]

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This Week in Digital Advertising Data (July 2nd, 2021)
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This Week in Digital Advertising Data (July 2nd, 2021)

Let’s jump in and see what this week’s numbers have to say about digital advertising! eMarketer’s survey shows that 79% of the respondents said they are not likely at all to allow app tracking with Apple’s new tracking standards. According to eMarketer’s report, in 2021, advertisers will increase their upfront […]

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Mora F
Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.