Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.
When ads get a bit too… personal?
3 minutes

When ads get a bit too… personal?

For a while now, there’s been some controversy towards how users’ info should be used, and the way users’ privacy should be handled. Even Google a couple of months ago released their Privacy Sandbox — followed by their very own (and very hardly criticized) Google’s FLOCs strategy. And the thing […]

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When Display Ads Merit Additional Spending
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This Week in Digital Advertising (2021, November 19th)

Let’s jump right into this week’s numbers for digital advertising! According to eMarketer’s research, US Gen Z users favorite platforms are Snapchat (42.0 million users), TikTok (37.3 million users), and Instagram (33.3 million users). eMarketer forecasts that Amazon’s US digital ad revenues will reach $24.47 billion in 2021, rising 55.5% over the prior year and […]

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Should I recruit my PPC internally?
3 minutes

Should I recruit my PPC internally?

One of the biggest problems companies have these days when it comes to employee engagement is that many businesses don’t have room for them to grow or move from one area to another. And in an era as competitive and ambitious as the one we are living in, these factors […]

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When your Ads are not really meant to get you sales
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This Week in Digital Advertising (November 12th, 2021)

So let’s jump into this week’s numbers and see what happened this week with digital advertising, shall we? According to The Drum’s article, 25% of surveyed marketers name sustainability as a “general goal”, rather than employing specific metrics to measure their success. eMarketer reports that Twitter will reach over $2 billion […]

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This Week in Digital Advertising (August 6th, 2021)
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This Week in Digital Advertising (November 5th, 2021)

So let’s see what this week’s numbers say about digital advertising, shall we? Marketing Charts reports that, in the past 12 months, virtual events, webinars and online courses have been the #1 content asset used by B2B marketers, being chosen by 58% of the marketers surveyed. According to Marketing Charts survey, […]

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This Week in Digital Advertising Data (August 13th, 2021)
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This Week in Digital Advertising (October 28th, 2021)

Let’s jump right in and see this week’s numbers on digital advertising! AdExchanger’s article on Spotify ads explains that the company expects to clear $1 billion in ad revenue at the close of 2021. Marketing Charts’ stats show that carousel posts have been becoming more and more popular, accounting for an […]

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How to create a job offer no PPC can resist
3 minutes

Should I hire a PPC as a permanent employee or a freelancer?

Recently, we’ve been talking a lot about how and why you should hire a PPC. And we’ve also been deep diving into the many different characteristics that you could be searching for, or not, on the PPC you are looking to hire. And the thing is PPC experts come in […]

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When Display Ads Merit Additional Spending
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This Week in Digital Advertising (October 22nd, 2021)

Let’s jump right in and see what this week’s data says about digital advertising! As explained in The Drum’s article, in 2020, there was a 25.7% surge to make e‑commerce worth $4.2tn. The same article forecasts retail sales worldwide to be increased by 16.8% more in 2021. The Drum’s report on […]

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This Week In Digital Advertising Data (June 25th, 2021)
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This Week in Digital Advertising Data (October 15th, 2021)

So let’s see what this week’s data has to say about digital advertising, shall we? According to eMarketer’s forecast, by 2022, 130.8 million of US YouTube viewers (57.7%) will be watching the platform’s content from CTV devices. eMarketer’s stats predict that this years number of US AVOD (Ad-Supported Video on-Demand) viewers […]

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The (un)official complete guide to spotting scam ads on Facebook
3 minutes

The (un)official complete guide to spotting scam ads on Facebook

People these days (me included of course) spend more time everyday online than offline, and that’s a fact verified by a careful observation of everyone I know except for my beloved grandma. So the thing is us publishers need to make the best out of all that time spent online, […]

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This Week in Digital Advertising Data (June 18th, 2021)
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This Week in Digital Advertising (October 8th, 2021)

So let’s see what the numbers say about this week in digital advertising, shall we? According to Marketing Charts’ report, 4 in 10 Americans ages 12 and older listen to podcasts every month, and this year podcast advertising spending is expected to top $1 billion. Marketing Charts surveyed 150 advertisers who […]

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Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.