Hesperadina: Plastering the city with “Coming Soon” messages… almost 200 years ago
Note: I read this story in a book on the history of Argentina, having never found and English language source about this. Below is my retelling of the the story, putting the facts into a broader marketing context! One of the most classic Argentine alcohols–and one close to my heart–is […]Read all
What Marketing Trick did Nathan’s Hotdogs use to jumpstart its user growth… in 1916?
I read a fantastic story years ago back when this retronym called “physical books” was a thing–a story so awesome I’ve quoted it probably more than a hundred and ten times!–but my memory was apparently not terrible because it has been confirmed online, insofar as a prestigious web site writing […]Read all
What Marketing Trick was used to raise money for building the Statue of Liberty?
While our articles on this site tend to deep dive into, well, display advertising–as a lover of history and of marketing, I can’t resist when I discover secret gems from the history of marketing. So, time to time, I’ll share them here. Here’s one I just found while trying to […]Read all