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Hesperidina: Plastering the City with "Coming Soon" Messages... Almost 200 Years Ago

Hesperidina: Plastering the City with “Coming Soon” Messages… Almost 200 Years Ago

Note: I read this story in a book on the history of Argentina, having never found an English language source about this. Below is my retelling of the story, putting the facts into a broader marketing context! One of the most classic Argentine alcohols is Hesperadina. It’s an orange aperitif […]

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What Marketing Trick Did Nathan's Hotdogs Use to Jumpstart its User Growth... in 1916?

What Marketing Trick Did Nathan’s Hotdogs Use to Jumpstart its User Growth… in 1916?

I read a fantastic story years ago back when this retronym called “physical books” was a thing, a story so awesome I’ve quoted it probably more than a hundred and ten times! But my memory was not terrible because it has been confirmed online, insofar as a prestigious web site […]

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What Marketing Trick Was Used to Raise Money for Building the Statue of Liberty?

What Marketing Trick Was Used to Raise Money for Building the Statue of Liberty?

While our articles on this site tend to deep dive into display advertising, as a lover of history and marketing, I can’t resist when I discover secret gems from the history of marketing. So, from time to time I’ll share them here. Here’s one I just found while trying to […]

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