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Are misleading Ads helping your campaigns? Spoiler alert: Probably not

Are misleading Ads helping your campaigns? Spoiler alert: Probably not

So the other day I was going through a website and ran into the next Ad:  Avoiding my usual annoying overthinking and analysis of Ads, at first sight, this looks completely fine, doesn’t it? Except it has a huge trap for the inexpert-in-advertising eye. My first impulse when seeing this Ad […]

Read more: Are misleading Ads helping your campaigns? Spoiler alert: Probably not
Let's review Adalysis's own Ad

Let’s review Adalysis’s own Ad

So recently I’ve been doing some research on PPC Tools and one of my choices to review was the well-known Adalysis. Overall, my thoughts on this software were very positive and most of their users recommended it. However, this morning I was browsing through a newspaper’s website when I bumped […]

Read more: Let’s review Adalysis’s own Ad
Ads that sell more than just a product

Ads that sell more than just a product

  Ever since I was a teenager I’ve been using the same Dior perfume that I begged my father to get me for Christmas 2015: J’adore by Dior. By now, I’m not sure if I even like it anymore but neither did I when I first wanted it after seeing […]

Read more: Ads that sell more than just a product
Display ad review: Jerry Snyder's Promotion

Display ad review: Jerry Snyder’s Promotion

I saw a display ad the other day that was so different than any other display ad I had previously seen and noticed, that I wanted to share it and review it. I was on my phone and, voilà, this ad appeared: Ooooh, Jerry Snyder was promoted! He’s now a […]

Read more: Display ad review: Jerry Snyder’s Promotion
Display Ad Review: Become a Lord for $49.95!

Display Ad Review: Become a Lord for $49.95!

While reading the other day on my phone, I saw this ad and it made me chuckle: I could become a true Scottish Lord for under $50! So, this ad stands out in a few ways: First, it is being displayed on a page which is designed in a way so […]

Read more: Display Ad Review: Become a Lord for $49.95!
Do fake buttons on display ads work?

Do fake buttons on display ads work?

Today I came across an ad that I thought was interesting and worth diving into. While reading an article (about how the pandemic has affected the cafe culture of Argentina) I saw an ad that I thought was a button because they did something I had never seen before. The […]

Read more: Do fake buttons on display ads work?
Ads Acknowledging That They're Retargeting: Creepy or Not?

Ads Acknowledging That They’re Retargeting: Creepy or Not?

Remarketing (or “retargeting” as Google calls it) can be creepy. Ads following you around? Algorithms knowing all about you and predicting what you want to hear or buy? It is creepy, for many reasons, perhaps because we don’t want to admit that we are that predictable because that admission makes […]

Read more: Ads Acknowledging That They’re Retargeting: Creepy or Not?
Tik Tok: Attention To Detail In Ads? (or... How To Spot Ad Fraud)

Tik Tok: Attention To Detail In Ads? (or… How To Spot Ad Fraud)

So Eve, who is always Googling online advertising issues, is now being targeted as an ad buyer by Facebook and thus seeing the expected ads. And this ad from Tik Tok recently appeared on her Facebook feed: This ad stands out for a few reasons. First, that is a great […]

Read more: Tik Tok: Attention To Detail In Ads? (or… How To Spot Ad Fraud)
Display Ad Review: ClickCease's Facebook Campaign

Display Ad Review: ClickCease’s Facebook Campaign

So Eve recently saw the following ad on Facebook, and I have so much to say about it that I’m turning it into a post: First, before we dive in, ClickCease just announced it was acquired by Cheq.ai. Timely ad, indeed. Now, this ad is interesting and well done in a […]

Read more: Display Ad Review: ClickCease’s Facebook Campaign
Ad Review: Automattic's Search for PHP Developers

Ad Review: Automattic’s Search for PHP Developers

As a WordPress freak (self-proclaimed!), I read far too many WordPress sites, including deeply techy, developer-targeted sites Thus it’s not surprising that WordPress targets me for ads to work for them as a developer. Here’s one ad that I saw:   Well, I’m not a developer but I am an ad […]

Read more: Ad Review: Automattic’s Search for PHP Developers
Busy Ads: Do They Work or Not?

Busy Ads: Do They Work or Not?

Today’s screenshot to review has two ads: one in the middle, and one on the bottom. Let’s review the one in the middle: Here is what makes this ad more likely to be effective: “See what the other side thinks” is clear and compelling copy, for its target market (presumably […]

Read more: Busy Ads: Do They Work or Not?