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Ads Acknowledging That They're Retargeting: Creepy or Not?

Ads Acknowledging That They’re Retargeting: Creepy or Not?

Remarketing (or “retargeting” as Google calls it) can be creepy. Ads following you around? Algorithms knowing all about you and predicting what you want to hear or buy? It is creepy, for many reasons, perhaps because we don’t want to admit that we are that predictable because that admission makes […]

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Tik Tok: Attention To Detail In Ads? (or... How To Spot Ad Fraud)

Tik Tok: Attention To Detail In Ads? (or… How To Spot Ad Fraud)

So Eve, who is always Googling online advertising issues, is now being targeted as an ad buyer by Facebook and thus seeing the expected ads. And this ad from Tik Tok recently appeared on her Facebook feed: This ad stands out for a few reasons. First, that is a great […]

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Display Ad Review: ClickCease's Facebook Campaign

Display Ad Review: ClickCease’s Facebook Campaign

So Eve recently saw the following ad on Facebook, and I have so much to say about it that I’m turning it into a post: First, before we dive in, ClickCease just announced it was acquired by Cheq.ai. Timely ad, indeed. Now, this ad is interesting and well done in a […]

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Ad Review: Automattic's Search for PHP Developers

Ad Review: Automattic’s Search for PHP Developers

As a WordPress freak (self-proclaimed!), I read far too many WordPress sites, including deeply techy, developer-targeted sites Thus it’s not surprising that WordPress targets me for ads to work for them as a developer. Here’s one ad that I saw:   Well, I’m not a developer but I am an ad […]

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Busy Ads: Do They Work or Not?

Busy Ads: Do They Work or Not?

Today’s screenshot to review has two ads: one in the middle, and one on the bottom. Let’s review the one in the middle: Here is what makes this ad more likely to be effective: “See what the other side thinks” is clear and compelling copy, for its target market (presumably […]

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"0 Spots Left" in an ad

“0 Spots Left” in an ad

While reading an interesting article in Catapult magazine, I saw the following ad:   What stands out about this ad to me is that it’s asking you to signup for a workshop, yet it says that there are “0 spots” left in the workshop. What? Huh? Why would you possibly […]

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Display Ads in Which Parody Meets Reality

Display Ads in Which Parody Meets Reality

Hot off the press: while reading a newspaper’s website on my phone, scrolling down, down, down, and I see this ad:     No, not the spammy supermarket ad on the top nor the bank ad on the bottom, but the big one in the middle. Note that the Spanish text […]

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Typos in ads: Incompetence or Strategic?

Typos in ads: Incompetence or Strategic?

Here’s what I used to think long, long ago, before I dipped my toes into the real-world: When I see something stupid that means that someone, somewhere, made a stupid decision. That feels like common sense, almost even tautological. If it is stupid, then someone did something stupid. Oh, if […]

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Display Ads As Signalling: A BBC Ad

Display Ads As Signalling: A BBC Ad

I was reading online the other day and I saw a display ad (not from AdWords, but I didn’t inspect the source to see which network it was) for the BBC. Let’s see if what stands out to me also stands out to you. Look at this screenshot I took: […]

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Great Ad Finds: Simpli.Fi's Display Ads

Great Ad Finds: Simpli.Fi’s Display Ads

It’s always worth it to call attention to well-done ads you see while surfing the internet. And this ad I saw last night from Simpli.fi was awesome: Let’s discuss why. First, it’s very on-target. I spend far too much time Googling and reading about display and programmatic ads so they […]

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Pro-Tip: Try testing out... Very Ugly Ads

Pro-Tip: Try testing out… Very Ugly Ads

There are hundreds of tips in the world of online advertising. Justin Brooke has a great list that is worth checking out!  He makes various important points, such as: Leveraging in-market audiences. Pinpointing where ads are performing best and sticking to these platforms. Making sure to filter out bots.  Our favorite point […]

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