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Ad Review: Automattic's Search for PHP Developers

Ad Review: Automattic’s Search for PHP Developers

As a WordPress freak (self-proclaimed!), I read far too many WordPress sites, including deeply techy, developer-targeted sites Thus it’s not surprising that WordPress targets me for ads to work for them as a developer. Here’s one ad that I saw:   Well, I’m not a developer but I am an […]

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Busy Ads: Do they work or not?

Busy Ads: Do they work or not?

Today’s screenshot to review has two ads: one in the middle, and one on the bottom. Let’s review the one in the middle: Here is what makes this ad more likely to be effective: “See what the other side thinks” is clear and compelling copy, for it’s target market (presumably […]

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"0 Spots Left" in an ad

“0 Spots Left” in an ad

While reading an interesting article in Catapult magazine, I saw the following ad:   What stands out about this ad to me is that it’s asking to to signup for a workshop, and yet it says that there are “0 spots” left in the workshop. What? Huh? Why would you […]

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Display ads in which parody meets reality

Display ads in which parody meets reality

Hot off the press: while reading a newspaper’s website on my phone, scrolling down, down, down, and I see this ad:     No, not the spammy supermarket ad on the top nor the bank ad on the bottom–three visible ads on one small screen is a classic sketch alarm!–but […]

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Typos in ads: Incompetence... or Strategic?

Typos in ads: Incompetence… or Strategic?

Here’s what I used to think long, long ago, before I dipped my toes into the real-world: When I see something stupid, that means that someone, somewhere, made a stupid decision. That feels like common sense, almost even tautological. If it is stupid, then someone did something stupid. Oh, if […]

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