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Ad Analysis: When A Display Ad Is Less Than Perfect

Ad Analysis: When A Display Ad Is Less Than Perfect

Since we spend hours online every day, it’s hardly surprising that we come across dozens of Display Ads. The ads we usually see are based on our recent Google searches and browser history.  In other words, more often than not, you’ll only see ads that are tailored to your needs […]

Read more: Ad Analysis: When A Display Ad Is Less Than Perfect
Ad Review: When A Display Ad Doesn’t Get It Right

Ad Review: When A Display Ad Doesn’t Get It Right

Since I spend hours upon hours on the internet every day (which one of us doesn’t?), it’s not often that I notice the Display Ads that I come across online. After all, there are several of these ads on each page we visit online and it could drive us up […]

Read more: Ad Review: When A Display Ad Doesn’t Get It Right
The Ad version of “do as I say, not as I do”

Ad Review: Analysing An Ineffective Ad

Over the past year, I may have viewed more Display Ads than I have in the years since I started actively using the internet. I come across so many ads a day in and day out that I initially believed I was tuning these out subconsciously and only focusing on […]

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What qualities should you look for in a PPC?

Display Ad Review: Proclaim Interactive’s award winning Ad

So the other day I was doing my pretty much daily visit to WordReference when I bumped into this Ad that I just knew I had to screenshot:  Although this Ad may seem very simple, I believe there’s actually a huge point to make out of it, along with many […]

Read more: Display Ad Review: Proclaim Interactive’s award winning Ad
Ad Review: Why A Display Ad Could Be Ineffective

Ad Review: Why A Display Ad Could Be Ineffective

The past year has been a real game-changer when it comes to Digital Advertising. Brands have either found that users are showing more positive interaction with their Display Ads, or grown sick of viewing them – or an odd mixture of both. This is thanks to a global pandemic that’s […]

Read more: Ad Review: Why A Display Ad Could Be Ineffective
Are Typos In Ads Intentional?

Are Typos In Ads Intentional?

If you’ve come across an ad while browsing the internet that features a glaringly obvious spelling mistake, your immediate instinct might be to check which brand the ad is from. And why shouldn’t you? An error as basic as a typo is not to be expected from reputed brands that […]

Read more: Are Typos In Ads Intentional?
That time someone sold a t-shirt on Amazon saying “Keep Calm and Knife Her”

That time someone sold a t‑shirt on Amazon saying “Keep Calm and Knife Her”

Why would we use such a clickbait headline if it wasn’t, right? So it all started when, in 2017, people started seeing these Ads and buying crazy specific shirts. So, all of a sudden, people were wearing shirts that said things like “Never underestimate a Mother who listens to Iron […]

Read more: That time someone sold a t‑shirt on Amazon saying “Keep Calm and Knife Her”
The Ad version of “do as I say, not as I do”

The Ad version of “do as I say, not as I do”

If I asked 100 people to describe the last year and a half with three words then probably the most popular ones would be “pandemic, covid, and MASKS”, wouldn’t they? Because pretty much everyone now has this pandemic mindset that definitely involves many things that our previous lives did not, […]

Read more: The Ad version of “do as I say, not as I do”
Are misleading Ads helping your campaigns? Spoiler alert: Probably not

Are misleading Ads helping your campaigns? Spoiler alert: Probably not

So the other day I was going through a website and ran into the next Ad:  Avoiding my usual annoying overthinking and analysis of Ads, at first sight, this looks completely fine, doesn’t it? Except it has a huge trap for the inexpert-in-advertising eye. My first impulse when seeing this Ad […]

Read more: Are misleading Ads helping your campaigns? Spoiler alert: Probably not
Let's review Adalysis's own Ad

Let’s review Adalysis’s own Ad

So recently I’ve been doing some research on PPC Tools and one of my choices to review was the well-known Adalysis. Overall, my thoughts on this software were very positive and most of their users recommended it. However, this morning I was browsing through a newspaper’s website when I bumped […]

Read more: Let’s review Adalysis’s own Ad
Ads that sell more than just a product

Ads that sell more than just a product

  Ever since I was a teenager I’ve been using the same Dior perfume that I begged my father to get me for Christmas 2015: J’adore by Dior. By now, I’m not sure if I even like it anymore but neither did I when I first wanted it after seeing […]

Read more: Ads that sell more than just a product