Ad Review: Automattic’s Search for PHP Developers
As a WordPress freak (self-proclaimed!), I read far too many WordPress sites, including deeply techy, developer-targeted sites Thus it’s not surprising that WordPress targets me for ads to work for them as a developer. Here’s one ad that I saw: Well, I’m not a developer but I am an […]Read all
Busy Ads: Do they work or not?
Today’s screenshot to review has two ads: one in the middle, and one on the bottom. Let’s review the one in the middle: Here is what makes this ad more likely to be effective: “See what the other side thinks” is clear and compelling copy, for it’s target market (presumably […]Read all
Display ads in which parody meets reality
Hot off the press: while reading a newspaper’s website on my phone, scrolling down, down, down, and I see this ad: No, not the spammy supermarket ad on the top nor the bank ad on the bottom–three visible ads on one small screen is a classic sketch alarm!–but […]Read all
Typos in ads: Incompetence… or Strategic?
Here’s what I used to think long, long ago, before I dipped my toes into the real-world: When I see something stupid, that means that someone, somewhere, made a stupid decision. That feels like common sense, almost even tautological. If it is stupid, then someone did something stupid. Oh, if […]Read all