Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

How the Bug-Ridden Attribution Technology of Facebook’s Platform Has Affected Advertisers

How the Bug-Ridden Attribution Technology of Facebook’s Platform Has Affected Advertisers

In this article, we will talk about the recent revelations about Facebook’s attribution technology – one that has affected advertisers – and how Facebook is trying to tackle this matter.

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What is Programmatic Display Advertising and How to Enhance It?

What is Programmatic Display Advertising and How to Enhance It?

This article talks about programmatic display advertising in detail. It will also discuss different ways of enhancing it to make the best use of it.

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Google Doesn’t Allow Ads for Tech Support

Google Doesn’t Allow Ads for Tech Support

One of Google’s latest policies involves disallowing ads for tech support online. However, users are still confused regarding why Google would make such a drastic move. We’ll discuss the same here.

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Do Marketers Always Get What They Pay For?

Do Marketers Always Get What They Pay For?

The Gannett scandal made a sizable dent in the trust marketers have in online publications. But, it doesn’t mean auditing and independent research doesn’t deserve the trust of marketers. Here, we’ll further explore the importance of these services for marketers.

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TikTok’s Ad Revenue to Surpass Twitter and Snapchat Combined

TikTok’s Ad Revenue to Surpass Twitter and Snapchat Combined

In this article, we will have a detailed insight on how TikTok’s ad revenue is expected to increase in 2022, which is going to be more than the combined expected value of Twitter and Snapchat.

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How to Generate Home Improvement Leads Using Google Ads?

How to Generate Home Improvement Leads Using Google Ads?

Google ads is one of the most effective ways to sell a service to the right targeted audience. It can help you get exclusive leads, however, you should know all the tips and tricks to make it work.

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Twitch creates an Ad Incentive Program for its users

Twitch creates an Ad Incentive Program for its users

Twitch has introduced an Ad Manager for the creators to enable them to set their ad schedule. This way, they can focus more on the ad copy and ad creative to create unique content.

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US Programmatic Digital Display Ad Spending 2022

US Programmatic Digital Display Ad Spending 2022

Digital advertising is constantly evolving.  It is like a machine that works to optimize the digital campaign. It has transformed the way of buying and selling digital display ad space. There is no other area that could advance like programmatic advertising in these recent years. 

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Switch from FLOCs to the Topics API by Google

Switch from FLOCs to the Topics API by Google

Google announced that it will be replacing third-party cookies with FLOCs (Federated Learning of Cohorts) early last year. According to Google, it was the future of the digital world as it doesn’t rely on tracking systems to get data of the users. Now, it has been mentioned that it won’t […]

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Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?

Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?

The new scheme of Apple regarding buying ads Via Google for subscription apps to capture their revenue is quite a cunning move. This way, they will be earning millions of dollars of revenue from the subscription apps especially HBO, Tinder, and others. This new system takes people to the app […]

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Impact of Ad Privacy Policy on Digital World

Impact of Ad Privacy Policy on Digital World

Starting a new business is an overwhelming experience, so most people tend to ignore ad privacy policies during the process. However, when businesses take the approach of a consumer into account regarding the ad privacy policy, they realize its importance and impact on both personal lives and the digital world. […]

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