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Best Practices for Google Ads Bidding

Best Practices for Google Ads Bidding

The majority of paid digital marketing is based on an auction model, in which marketers compete for the right to show their advertising to a specific audience.  Each advertiser submits a bid for the auction that indicates the highest amount of money they are ready to pay.  To determine which ads […]

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Pinterest’s steps towards body-positivity in the Display Ad department

Pinterest’s steps towards body-positivity in the Display Ad department

In the past few months, we’ve been seeing a lot of updates on the Display Ad content front, and it seems that Pinterest has now decided to come on board the restrictions party. However, in this case, reasons seem to make a lot more sense, and they also went very […]

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Have you heard about Google Ads scripts?

Have you heard about Google Ads scripts?

As you may already know by now because my bio says so and I keep bringing it up, I for sure am what you’d call a theater geek, but no matter how much I’d love to go all-pitch on the most amazing scripts in the history of theatre, that’s not […]

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Is Google considering a revamp on its advertising policy on cryptocurrency exchanges and wallets?

Is Google considering a revamp on its advertising policy on cryptocurrency exchanges and wallets?

Talk around town is that Google is revising its advertising policies allowing crypto wallets and exchanges to advertise on their networks starting from August. Is there any truth to this? So before we dive in any deeper on this topic let’s clear some basic terms out of the way. What are Cryptocurrency […]

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Why Does Everyone Keep Choosing Google Ads Over Bing Ads?

Why Does Everyone Keep Choosing Google Ads Over Bing Ads?

If you’re looking to grow your business using digital marketing solutions such as PPC tools, you may have to take several considerations into account before you get started. The foremost of these considerations is your choice of platform. While there are many platforms available today that you can choose from […]

Read more: Why Does Everyone Keep Choosing Google Ads Over Bing Ads?
Google Shopping’s ban on digital products: The complete guide on what not-to-do

Google Shopping’s ban on digital products: The complete guide on what not-to-do

At this point, maybe we should just create a new blog category named “Everything that Google won’t let you do anymore”, right? It’s not a surprise these days to wake up in the morning, grab your phone (because I won’t believe it if you tell me your day starts any […]

Read more: Google Shopping’s ban on digital products: The complete guide on what not-to-do
I have a FLoC of one, am I unique already?

I have a FLoC of one, am I unique already?

As you probably know and probably takes 90% of the space in your brain dedicated to the Ad Industry, for a while now, Google has been taking more and more steps on its way to guarantee its users’ privacy safety. Meaning they are taking more and more actions to prevent […]

Read more: I have a FLoC of one, am I unique already?
Automatic Placements or Manual Placements – Which one should you use for your Display Campaigns?

Automatic Placements or Manual Placements – Which one should you use for your Display Campaigns?

Smart advertisers are concerned about two things. Increasing conversion rates and reducing costs per conversion… without these two everything else comes secondary. Running Google ads is a great opportunity to get in front of people who are actively looking for your product or service. But here’s the big downside… Other […]

Read more: Automatic Placements or Manual Placements – Which one should you use for your Display Campaigns?
Your Ad should not look like an Ad

Your Ad should not look like an Ad

The reason you need to have a strong ad is to get that click, in comparison to your competitors.  Google is in the business of getting clicks, nobody likes ads that don’t attract any click. You won’t like it, Google totally won’t like it, and obviously from the audience point […]

Read more: Your Ad should not look like an Ad
7 Ways to Prevent Click Fraud on Your Account

7 Ways to Prevent Click Fraud on Your Account

Did you know that as per Ad Fraud Statistics for every $ 5 spent on digital ads, Click fraud takes up $1? Costing advertisers more than $ 35 billion in global ad fraud losses!  Phew! Take a moment to let that sink in… If you are running any kind of Pay […]

Read more: 7 Ways to Prevent Click Fraud on Your Account
How Gender Identity Can Influence A Display Ad Campaign

How Gender Identity Can Influence A Display Ad Campaign

It’s no secret that Google has been using Data Analytics to target users based on the gender they identify with for years now. The demographic reports Google provides you with to track the gender of your audience may be a useful feature, but have you ever wondered what makes it […]

Read more: How Gender Identity Can Influence A Display Ad Campaign