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Google Web Story Ads are here, via the Display Network. But will anyone use them?

Google Web Story Ads are here, via the Display Network. But will anyone use them?

So, Search Engine Land has an interesting find: the Google Display network will now allow you to take out ads via Google Web Stories. Let’s step back: whoa, what are Google Web Stories? In short, it’s Google’s answer to Snapchat and Instagram Stories: short images, meant to be shared, that […]

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New Google Ads option to "View local competitive visits and search terms"

New Google Ads option to “View local competitive visits and search terms”

I was pleasantly surprised to discover, on the tip from a friend, that Google has silently created a new Google Ads / Adwords help page about an apparently-secretly-launched feature, to view local competitive and search terms. This is a new report that effectively tells you what search queries similar businesses […]

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Tik-Tok Bans Ads On Weight Loss Products

Tik-Tok Bans Ads On Weight Loss Products

TikTok recently announced that it is banning ads on–wait for it, or perhaps I should say, “weight for it”–weight loss products. Har, har. So, TikTok has a list of reasons why, and they all sound great: they’re doing their part in their fight against body shaming. That’s great. But any long-time […]

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Youtube Introducing Audio-Only Ads

Youtube Introducing Audio-Only Ads

Stop the presses–okay, maybe not quite–Google is introducing Audio-only ads for Youtube. The reason is that Youtube figured out that 85% of people watching Youtube videos aren’t watching; they’re just being listened to in the background for the audio. Playlists or podcast-like videos that you listen to while doing something […]

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Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?

Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?

I had an annoying problem this morning that made me almost want to jump off the balcony. (Luckily, I don’t have a balcony.) I was setting up Google Analytics for a new campaign, and it automatically forced me to use the new version of Google Analytics, GA4. Okay, such are […]

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Tik Tok Advertising: Sizes & Requirements

Tik Tok Advertising: Sizes & Requirements

Tik Tok seems to be in the midst of a boom in the Generation Z market. But what are the actual requirements for taking out an ad? Tik Tok themselves details them on a help page, so let’s dive in to see what they’re saying. Filename: JPG or PNG. Okay, […]

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Tik Tok: Attention To Detail In Ads? (or... How To Spot Ad Fraud)

Tik Tok: Attention To Detail In Ads? (or… How To Spot Ad Fraud)

So Eve, who is always Googling online advertising issues, is now being targeted as an ad buyer by Facebook and thus seeing the expected ads. And this ad from Tik Tok recently appeared on her Facebook feed: This ad stands out for a few reasons. First, that is a great […]

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What Is The Minimum Spend for Customer Match on Google Ads/Adwords?

What Is The Minimum Spend for Customer Match on Google Ads/Adwords?

So, as every experienced marketer knows, one of the best features of Facebook’s marketing platform is that you can upload a list of email addresses and target them. This is one of the most underused and most powerful features: so long as you can get an email address, you can […]

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Microsoft Advertising now gives you free stock photos to use for your display ads

Microsoft Advertising now gives you free stock photos to use for your display ads

Microsoft’s alternative to Adwords–Bing Ads, to use the name we always use but Microsoft is trying to get us away from, just as much as Google is trying to get us away from “Adwords” to use the always-ambiguous “Google Ads”–has been testing out their display network. You may have missed […]

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Can Google Display Ads Say 'Click Here'?

Can Google Display Ads Say ‘Click Here’?

Today’s question: can you put language like “Click Here” into a display image ad on AdWords/Google Display ad network? The “TL;DR” answer is: “technically, probably not; but in practice, definitely”. Let’s look into it. Google’s official policy on the question is here and it says that these are not allowed: […]

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Google Launching Display Ad Disclosure Info

Google Launching Display Ad Disclosure Info

Various sources are reporting an interesting new initiative from Google. An upcoming Chrome functionality in which you can review information about any ad seen on a display network. Here are some examples of what it looks like on a mobile phone: Currently, it is taking the form of a Chrome […]

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