Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?
I had an annoying problem this morning that made me almost want to jump off the balcony. (Luckily, I don’t have a balcony.) I was setting up the Google Analytics for a new campaign, and it automatically forced me to use the new version of Google Analytics, GA4. Okay, such […]Read all
Tik Tok: Attention to details in ads? (Or… How to spot ad fraud)
So Eve, who is always Googling online advertising issues, is now being targeted as an ad buyer by Facebook and thus seeing the expected ads. And this ad from Tik Tok recently appeared on her Facebook feed: This ad stands out for a few reasons. First, that is a great […]Read all
What is the minimum spend for Customer Match on Google Ads/Adwords?
So, as every experienced marketer knows, one of the best features of Facebook’s marketing platform is that you can upload a list of email addresses and target them. This is one of the most underused and most powerful features: so long as you can get an email address, you can […]Read all
Microsoft Advertising now gives you free stock photos to use for your display ads
Microsoft’s alternative to Adwords–Bing Ads, to use the name we always use but Microsoft is trying to get us away from, just as much as Google is trying to get us away from “Adwords” to use the always-ambiguous “Google Ads”–has been testing out their own display network. You may have […]Read all
Can Google Display ads say ‘Click Here’?
Today’s question: can you put language like “Click here” into a display image ad on Adwords/Google Display ad network? The “TL;DR” answer is: “technically, probably not; but in practice, definitely.” Let’s look into it. Google’s official policy on the question is here and it says that these are not allowed: […]Read all
Google launching Display Ad Disclosure info
Various sources are reporting an interesting new initiative from Google: upcoming Chrome functionality in which you can review information about any ad seen on a display network. Here are some examples of what it looks like on a mobile phone: Currently, it is taking the form of a Chrome plugin, […]Read all
Google Grants: Free Money or Absurd Requirements To Make It Merely Marketing For Google?
It always seems Google Grants — giving $10,000 USD/month in Google ad credits to any non-profit, to use to support their cause — is a great way for Google to give back and help those non-profits who most need it. And with such a photo on their featured page, how […]Read all
The placebo effect of Google Ads settings
A few days ago, my colleague Morgan and I had an interesting conversation about Google Ads’ personalization settings page. I started to wonder when you change these settings, do you truly have an influence for which kinds of Google Display Ads appearing you on websites? In this conversation, Morgan told […]Read all
You Won’t Believe What Google Banned—It’s Clickbait!
Clickbait, we’re all familiar with it. You’re scrolling through a website when you see “learn the easy way Kyle lost 20 pounds in two weeks” or “you won’t believe what happened when…” only to click on the link and find out that what happened was completely different. It was normal […]Read all
Pro-Tip: Use Extensions on Google Display Ads
It may be common knowledge that adding extensions to your ads on Google search is a great way to highlight a call to action. But did you ever think of adding extensions to your Google Display Ads? Even some of the most experienced PPCs haven’t given this a second thought! […]Read all