Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

When ads get a bit too… personal?

When ads get a bit too… personal?

For a while now, there’s been some controversy towards how users’ info should be used, and the way users’ privacy should be handled. Even Google a couple of months ago released their Privacy Sandbox — followed by their very own (and very hardly criticized) Google’s FLOCs strategy. And the thing […]

Read more: When ads get a bit too… personal?
The Growing Influence Of Amazon On PPC Marketing

The Growing Influence Of Amazon On PPC Marketing

When you think of PPC advertising, Amazon might not be the first website that comes to mind. Most brands prefer featuring their ads on Google or Facebook so the logical assumption would be that the amount of competition on Amazon is relatively low. However, more and more companies are beginning […]

Read more: The Growing Influence Of Amazon On PPC Marketing
Why Google Is Banning Ads Denying Climate Change

Why Google Is Banning Ads Denying Climate Change

It’s not even an uncommon occurrence anymore: companies are cruising along doing business as usual, not a care in the world when bam! Google decides to ban their ad account out of the blue. The worst kind of surprise? Probably, if they’ve spent a bomb on their Ad Campaign, which […]

Read more: Why Google Is Banning Ads Denying Climate Change
What It Means For Users To Access Advertisers’ History Online

What It Means For Users To Access Advertisers’ History Online

So, one of the newest developments in Google’s policies is that advertisers are now required to give users access to their history. In other words, whenever a viewer comes across your Display Ad online, they not only access details on your company but also access details on your advertising history. […]

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The (un)official complete guide to spotting scam ads on Facebook

The (un)official complete guide to spotting scam ads on Facebook

People these days (me included of course) spend more time everyday online than offline, and that’s a fact verified by a careful observation of everyone I know except for my beloved grandma. So the thing is us publishers need to make the best out of all that time spent online, […]

Read more: The (un)official complete guide to spotting scam ads on Facebook
On the anti-FLoCs movement: Amazon also refuses to join Google

On the anti-FLoCs movement: Amazon also refuses to join Google

For a couple of months now, every marketer’s life has been mostly dedicated to trying to figure out what it is that they’d do once the cookie apocalypse arrived. Basically, it’s been all about clutching at straws (being straws cookies) and pretty much hoping that the day where they are […]

Read more: On the anti-FLoCs movement: Amazon also refuses to join Google
Ad Review: Why A Display Ad Could Be Ineffective

Ad Analysis: When A Display Ad Gets It Right

More often than not when I come across a Display Ad online, my first instinct is to ignore it and skip ahead to reading or viewing the content I’m actually interested in. This, I believe, is the case with most people who spend more than 10 hours a day on […]

Read more: Ad Analysis: When A Display Ad Gets It Right
Have you checked Google’s new update on personalized advertising?

Have you checked Google’s new update on personalized advertising?

If you’ve been an advertiser for a while, then you definitely are aware of the importance that personalized ads have, especially when it comes to targeting. Basically, since it’s driven by users’ online data, it helps to make sure that the content shown to them is actually relevant, which creates […]

Read more: Have you checked Google’s new update on personalized advertising?
YouTube’s streaming won’t get away from Google Shopping either

YouTube’s streaming won’t get away from Google Shopping either

In the past few weeks, we’ve been talking a lot about Google Shopping’s new policies, and the “improvements” they are doing in order to create a better user experience. It is pretty clear that the amount of updates created in the recent past is not a coincidence, and that Google […]

Read more: YouTube’s streaming won’t get away from Google Shopping either
The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?

The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?

For a couple of months now, we’ve been the audience to a spectacle protagonized by Facebook, and the people in charge of political campaign’s advertising. We’ve seen them go back and forth, we’ve seen Facebook ban ads due to their geographic location, and we’ve seen political advertisers one-up them every […]

Read more: The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?
On Google’s path to full strictness: Watch out for strike three!

On Google’s path to full strictness: Watch out for strike three!

There was a not-so-long-ago past where the sun was shining, and all we had to be worrying about was Google not shutting our accounts down and, in order to do that, all we had to do was stay out of their way by avoiding violating their content policies, at least […]

Read more: On Google’s path to full strictness: Watch out for strike three!