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The Evolution of Conversion Tracking

The Evolution of Conversion Tracking

While doing my Adalisys’s article last week, I had a great opportunity to think about something fundamental in the marketing world: conversion tracking. I’ve always found this to be a particularly interesting and complex aspect of the advertising world and, here I’ll guide you through its evolution and specifications for […]

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Let's review Adalysis's own Ad

Let’s review Adalysis’s own Ad

So recently I’ve been doing some research on PPC Tools and one of my choices to review was the well-known Adalysis. Overall, my thoughts on this software were very positive and most of their users recommended it. However, this morning I was browsing through a newspaper’s website when I bumped […]

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Gmail ads moving into the Discovery Ads umbrella

Gmail ads moving into the Discovery Ads umbrella

Eras come and eras go, and the era of advertising directly on Gmail via Display campaigns has now come to a close, with a new announcement from Google. Here’s the boil down, then some context. Boildown: you can no longer create standard display ads to appear on Gmail. Instead, going […]

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Google Web Story Ads are here, via the Display Network. But will anyone use them?

Google Web Story Ads are here, via the Display Network. But will anyone use them?

So, Search Engine Land has an interesting find: the Google Display network will now allow you to take out ads via Google Web Stories. Let’s step back: whoa, what are Google Web Stories? In short, it’s Google’s answer to Snapchat and Instagram Stories: short images, meant to be shared, that […]

Read more: Google Web Story Ads are here, via the Display Network. But will anyone use them?
New Google Ads option to "View local competitive visits and search terms"

New Google Ads option to “View local competitive visits and search terms”

I was pleasantly surprised to discover, on the tip from a friend, that Google has silently created a new Google Ads / Adwords help page about an apparently-secretly-launched feature, to view local competitive and search terms. This is a new report that effectively tells you what search queries similar businesses […]

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Tik-Tok Bans Ads On Weight Loss Products

Tik-Tok Bans Ads On Weight Loss Products

TikTok recently announced that it is banning ads on–wait for it, or perhaps I should say, “weight for it”–weight loss products. Har, har. So, TikTok has a list of reasons why, and they all sound great: they’re doing their part in their fight against body shaming. That’s great. But any long-time […]

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Youtube Introducing Audio-Only Ads

Youtube Introducing Audio-Only Ads

Stop the presses–okay, maybe not quite–Google is introducing Audio-only ads for Youtube. The reason is that Youtube figured out that 85% of people watching Youtube videos aren’t watching; they’re just being listened to in the background for the audio. Playlists or podcast-like videos that you listen to while doing something […]

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Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?

Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?

I had an annoying problem this morning that made me almost want to jump off the balcony. (Luckily, I don’t have a balcony.) I was setting up Google Analytics for a new campaign, and it automatically forced me to use the new version of Google Analytics, GA4. Okay, such are […]

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Tik Tok Advertising: Sizes & Requirements

Tik Tok Advertising: Sizes & Requirements

Tik Tok seems to be in the midst of a boom in the Generation Z market. But what are the actual requirements for taking out an ad? Tik Tok themselves details them on a help page, so let’s dive in to see what they’re saying. Filename: JPG or PNG. Okay, […]

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Tik Tok: Attention To Detail In Ads? (or... How To Spot Ad Fraud)

Tik Tok: Attention To Detail In Ads? (or… How To Spot Ad Fraud)

So Eve, who is always Googling online advertising issues, is now being targeted as an ad buyer by Facebook and thus seeing the expected ads. And this ad from Tik Tok recently appeared on her Facebook feed: This ad stands out for a few reasons. First, that is a great […]

Read more: Tik Tok: Attention To Detail In Ads? (or… How To Spot Ad Fraud)
What Is The Minimum Spend for Customer Match on Google Ads/Adwords?

What Is The Minimum Spend for Customer Match on Google Ads/Adwords?

So, as every experienced marketer knows, one of the best features of Facebook’s marketing platform is that you can upload a list of email addresses and target them. This is one of the most underused and most powerful features: so long as you can get an email address, you can […]

Read more: What Is The Minimum Spend for Customer Match on Google Ads/Adwords?