The (un)official complete guide to spotting scam ads on Facebook
People these days (me included of course) spend more time everyday online than offline, and that’s a fact verified by a careful observation of everyone I know except for my beloved grandma. So the thing is us publishers need to make the best out of all that time spent online, […]Read more: The (un)official complete guide to spotting scam ads on Facebook
On the anti-FLoCs movement: Amazon also refuses to join Google
For a couple of months now, every marketer’s life has been mostly dedicated to trying to figure out what it is that they’d do once the cookie apocalypse arrived. Basically, it’s been all about clutching at straws (being straws cookies) and pretty much hoping that the day where they are […]Read more: On the anti-FLoCs movement: Amazon also refuses to join Google
Ad Analysis: When A Display Ad Gets It Right
More often than not when I come across a Display Ad online, my first instinct is to ignore it and skip ahead to reading or viewing the content I’m actually interested in. This, I believe, is the case with most people who spend more than 10 hours a day on […]Read more: Ad Analysis: When A Display Ad Gets It Right
Have you checked Google’s new update on personalized advertising?
If you’ve been an advertiser for a while, then you definitely are aware of the importance that personalized ads have, especially when it comes to targeting. Basically, since it’s driven by users’ online data, it helps to make sure that the content shown to them is actually relevant, which creates […]Read more: Have you checked Google’s new update on personalized advertising?
YouTube’s streaming won’t get away from Google Shopping either
In the past few weeks, we’ve been talking a lot about Google Shopping’s new policies, and the “improvements” they are doing in order to create a better user experience. It is pretty clear that the amount of updates created in the recent past is not a coincidence, and that Google […]Read more: YouTube’s streaming won’t get away from Google Shopping either
The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?
For a couple of months now, we’ve been the audience to a spectacle protagonized by Facebook, and the people in charge of political campaign’s advertising. We’ve seen them go back and forth, we’ve seen Facebook ban ads due to their geographic location, and we’ve seen political advertisers one-up them every […]Read more: The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?
On Google’s path to full strictness: Watch out for strike three!
There was a not-so-long-ago past where the sun was shining, and all we had to be worrying about was Google not shutting our accounts down and, in order to do that, all we had to do was stay out of their way by avoiding violating their content policies, at least […]Read more: On Google’s path to full strictness: Watch out for strike three!
Google And The Anti-Tracking Conundrum
If you’ve been involved with online advertising off-late, you likely know what app tracking and anti-tracking entails. However, if you’re not, let’s get you up to date. App tracking is based on identifying a user’s online activity whenever they use their electronic devices. This allows marketers access to valuable information […]Read more: Google And The Anti-Tracking Conundrum
Google Under Investigation Over Anti-Trust Law Violations
As for those of you who do not know what antitrust laws are, make sure you pay attention to the below before we dive deep into Google’s involvement over antitrust laws. Antitrust laws are a set of state and federal laws designed to ensure that businesses compete fairly. Antitrust laws […]Read more: Google Under Investigation Over Anti-Trust Law Violations
Google Ads Creative Studio and What You Need to Know
The times where Google Advertising began with simple text ads nearly 20 years ago is long gone, Traditional, static ad formats are no longer sufficient. Great advertisers are always looking for new ways to engage with their audience and grow their brand. Great advertising and storytelling is a form of art a […]Read more: Google Ads Creative Studio and What You Need to Know
Is Google Shopping really prioritizing products labeled as “deals” just to improve users’ experience?
Well, kind of an obvious answer to that headline, ain’t it? But hey, let’s not settle down right away. First, let’s dig in a little deeper. Recently, we’ve been seeing a lot of Google Shoppings’ controversial updates, and how they will absolutely affect our whole ad strategy in general. However, […]Read more: Is Google Shopping really prioritizing products labeled as “deals” just to improve users’ experience?