Sasha D

Some of the best display ad campaigns of late featured strong female empowerment messages. How do audiences view these messages and the brands that peddle them? Let’s find out!

One of Google’s latest policies involves disallowing ads for tech support online. However, users are still confused regarding why Google would make such a drastic move. We’ll discuss the same here.

Bad data can be a thorn in the side for many modern marketers. But, all isn’t lost when your data turns bad. Here, we discuss a few strategies to help you deal with bad data.

The Gannett scandal made a sizable dent in the trust marketers have in online publications. But, it doesn’t mean auditing and independent research doesn’t deserve the trust of marketers. Here, we’ll further explore the importance of these services for marketers.

Some of the best advertising opportunities available online today are from gaming apps. However, many companies are still unaware of the future of these apps. We’ll examine the same here.

It’s often challenging to craft a perfect display ad, especially since there are so many of them out there today. However, few brands manage to get it right by sticking to the basics. Let’s discuss a near-perfect display ad here.

It’s not always easy to find a display ad that’s both intriguing and effective at putting its point across. Since we found one such ad today, we decided to review it for you here. Happy reading!

Even though we come across scores of display ads every day, it isn’t very often that we sit back and analyze them. Here, we’ve attempted to dissect what makes a good display ad, which is more enjoyable than you’d think!

Since we spend hours upon hours together on the internet every single day, it makes sense that we come across dozens of display ads. In most cases, we tend to ignore what a display ad is trying to tell us simply by scrolling past it. This doesn’t mean that the […]

With increasing concerns over how consumer data is being used by modern day marketers, it’s now more important than ever to explore the link between data consent and display marketing. Of late, reliable statistics have indicated that there’s more than just a surface-level connection between consumer data and advertising patterns. […]

When you think of PPC advertising, Amazon might not be the first website that comes to mind. Most brands prefer featuring their ads on Google or Facebook so the logical assumption would be that the amount of competition on Amazon is relatively low. However, more and more companies are beginning […]