Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Sasha D

HomeSasha D
Sasha D
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.
How An App For Reporting Sexual Harassment Can Benefit The Display Ad Industry
3 minutes

How An App For Reporting Sexual Harassment Can Benefit The Display Ad Industry

Those who work in the advertising industry aren’t altogether unfamiliar with the rampant sexual harassment that occurs during and after a workday here. With Display Ads slowly overtaking other forms of marketing, it logically follows that the issues which women (and men) face with harassment are alarmingly high, to say […]

Read all
Ad Review: Why A Display Ad Could Be Ineffective
3 minutes

Ad Analysis: When A Display Ad Gets It Right

More often than not when I come across a Display Ad online, my first instinct is to ignore it and skip ahead to reading or viewing the content I’m actually interested in. This, I believe, is the case with most people who spend more than 10 hours a day on […]

Read all
The Relationship Between Phone Usage And Display Ads
3 minutes

The Relationship Between Phone Usage And Display Ads

The other day I met a friend at a café after work (seems a little strange that we can do that again, doesn’t it?) and among other things, we discussed how much time we spent on our phone over the past year. I told her how tired I was of […]

Read all
The Link Between Challenges Faced By Display Ads And Content Marketing
3 minutes

The Link Between Challenges Faced By Display Ads And Content Marketing

If you aren’t very familiar with the nuances of content marketing and display ads, you may be confusing these two advertising strategies with each other. After all, how different can two online advertising strategies be? As it turns out, very different, and very similar! These two popular forms of Digital […]

Read all
When Display Ads Merit Additional Spending
3 minutes

When Display Ads Merit Additional Spending

It can’t always be easy to keep track of how you’re spending money on your Display Ad Campaign. No, honestly, it can be quite a task to work within a budget while trying to have your ads reach maximum people. PPC marketing is no child’s play; more often than not […]

Read all
Google And The Anti-Tracking Conundrum
3 minutes

Google And The Anti-Tracking Conundrum

If you’ve been involved with online advertising off-late, you likely know what app tracking and anti-tracking entails. However, if you’re not, let’s get you up to date. App tracking is based on identifying a user’s online activity whenever they use their electronic devices. This allows marketers access to valuable information […]

Read all
Avoiding Ad Fraud And Protecting Consumer Privacy While Advertising
3 minutes

Avoiding Ad Fraud And Protecting Consumer Privacy While Advertising

Now more than ever, it’s difficult for companies that advertise their products and services online not to fall prey to ad fraud. The schemes of those who attack Display Ads and other kinds of digital ads are difficult to thwart, even with the best advertising experts on the job. Moreover, […]

Read all
Ad Analysis: When A Display Ad Is Less Than Perfect
3 minutes

Ad Analysis: When A Display Ad Is Less Than Perfect

Since we spend hours online every day, it’s hardly surprising that we come across dozens of Display Ads. The ads we usually see are based on our recent Google searches and browser history.  In other words, more often than not, you’ll only see ads that are tailored to your needs […]

Read all
The Link Between Display Ads And Robo-Advisors
3 minutes

The Link Between Display Ads And Robo-Advisors

For those of you who have come across the term Robo-advisor before but aren’t fully familiar with what it means, it’s a digital platform that gives you advice on how you can invest your money. Now, this isn’t as simplistic as I’m making it sound because several aspects make up […]

Read all
Ad Review: When A Display Ad Doesn’t Get It Right
3 minutes

Ad Review: When A Display Ad Doesn’t Get It Right

Since I spend hours upon hours on the internet every day (which one of us doesn’t?), it’s not often that I notice the Display Ads that I come across online. After all, there are several of these ads on each page we visit online and it could drive us up […]

Read all
The Ad version of “do as I say, not as I do”
3 minutes

Ad Review: Analysing An Ineffective Ad

Over the past year, I may have viewed more Display Ads than I have in the years since I started actively using the internet. I come across so many ads a day in and day out that I initially believed I was tuning these out subconsciously and only focusing on […]

Read all
Sasha D
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.