Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Sasha D

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Sasha D
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.
Facebook Advertising Statistics in 2022
3 minutes

Facebook Advertising Statistics in 2022

The future of Facebook advertising may be in question now due to Apple’s new policies. Despite that, it remains a leading ad platform all over the world. Here, we’ll talk about how advertisers are viewing Facebook changes in advertising this year.

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Why People Are Losing Jobs in the Ad Industry
3 minutes

Why People Are Losing Jobs in the Ad Industry

While global ad spend on display ads is increasing every year, not everything is rosy in the world of online advertising. Online advertisers are choosing to lay off employees by the dozen every few months. Why? Let’s find out.

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Why In-Content Ads Are Enjoying Success
3 minutes

Why In-Content Ads Are Enjoying Success

In-content advertising is slowly rising in popularity. Now, every advertiser is convinced that this ad format is the way to go. Let’s break down the benefits of in-content advertising and try to change your mind if you’re among the naysayers.

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YouTube’s Success with Short-Form Videos
3 minutes

YouTube’s Success with Short-Form Videos

YouTube introduced Shorts 2 years ago to encourage creators to craft catchy content for viewers. While this seemed like a great idea, it came with its own set of challenges. Nevertheless, it came with its fair share of success too. Read here to learn more!

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Why Female Empowerment in Ads Is Important
3 minutes

Why Female Empowerment in Ads Is Important

Some of the best display ad campaigns of late featured strong female empowerment messages. How do audiences view these messages and the brands that peddle them? Let’s find out!

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Google Doesn’t Allow Ads for Tech Support
3 minutes

Google Doesn’t Allow Ads for Tech Support

One of Google’s latest policies involves disallowing ads for tech support online. However, users are still confused regarding why Google would make such a drastic move. We’ll discuss the same here.

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How to Deal With Bad Data
3 minutes

How to Deal With Bad Data

Bad data can be a thorn in the side for many modern marketers. But, all isn’t lost when your data turns bad. Here, we discuss a few strategies to help you deal with bad data.

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Do Marketers Always Get What They Pay For?
3 minutes

Do Marketers Always Get What They Pay For?

The Gannett scandal made a sizable dent in the trust marketers have in online publications. But, it doesn’t mean auditing and independent research doesn’t deserve the trust of marketers. Here, we’ll further explore the importance of these services for marketers.

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The Future Of In-Game Advertising
3 minutes

The Future Of In-Game Advertising

Some of the best advertising opportunities available online today are from gaming apps. However, many companies are still unaware of the future of these apps. We’ll examine the same here.

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Ad Analysis: When A Display Ad Ticks A Few Boxes
3 minutes

Ad Analysis: When A Display Ad Ticks A Few Boxes

It’s often challenging to craft a perfect display ad, especially since there are so many of them out there today. However, few brands manage to get it right by sticking to the basics. Let’s discuss a near-perfect display ad here.

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Ad Reviews: How A Display Ad Hits (Nearly) All The Right Notes
3 minutes

Ad Reviews: How A Display Ad Hits (Nearly) All The Right Notes

It’s not always easy to find a display ad that’s both intriguing and effective at putting its point across. Since we found one such ad today, we decided to review it for you here. Happy reading!

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Sasha D
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.