Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Sasha D

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Sasha D
Sasha D
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.
The Link Between Display Ads And Robo-Advisors
3 minutes

The Link Between Display Ads And Robo-Advisors

For those of you who have come across the term Robo-advisor before but aren’t fully familiar with what it means, it’s a digital platform that gives you advice on how you can invest your money. Now, this isn’t as simplistic as I’m making it sound because several aspects make up […]

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Ad Review: When A Display Ad Doesn’t Get It Right
3 minutes

Ad Review: When A Display Ad Doesn’t Get It Right

Since I spend hours upon hours on the internet every day (which one of us doesn’t?), it’s not often that I notice the Display Ads that I come across online. After all, there are several of these ads on each page we visit online and it could drive us up […]

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The Ad version of “do as I say, not as I do”
3 minutes

Ad Review: Analysing An Ineffective Ad

Over the past year, I may have viewed more Display Ads than I have in the years since I started actively using the internet. I come across so many ads a day in and day out that I initially believed I was tuning these out subconsciously and only focusing on […]

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Why Does Everyone Keep Choosing Google Ads Over Bing Ads?
3 minutes

Why Does Everyone Keep Choosing Google Ads Over Bing Ads?

If you’re looking to grow your business using digital marketing solutions such as PPC tools, you may have to take several considerations into account before you get started. The foremost of these considerations is your choice of platform. While there are many platforms available today that you can choose from […]

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How Gender Identity Can Influence A Display Ad Campaign
3 minutes

How Gender Identity Can Influence A Display Ad Campaign

It’s no secret that Google has been using Data Analytics to target users based on the gender they identify with for years now. The demographic reports Google provides you with to track the gender of your audience may be a useful feature, but have you ever wondered what makes it […]

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How To Beat Banner Blindness
3 minutes

How To Beat Banner Blindness

No one has an unlimited attention span. Given the fast-paced world we live in and the limited time we get to spend on the internet every day, it’s hardly surprising that we don’t pay attention to everything we see online. Okay, who am I kidding? Most of us spend hours […]

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Ad Review: Why A Display Ad Could Be Ineffective
4 minutes

Ad Review: Why A Display Ad Could Be Ineffective

The past year has been a real game-changer when it comes to Digital Advertising. Brands have either found that users are showing more positive interaction with their Display Ads, or grown sick of viewing them – or an odd mixture of both. This is thanks to a global pandemic that’s […]

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Using Countdown Timers In Display Ads
3 minutes

Using Countdown Timers In Display Ads

The other day I was browsing different online shopping websites during my time off (as one does) and came across a countdown timer on a Display Ad for a clothing and accessories website. That got me thinking: how effective are these timers at bringing in more potential customers? Never mind […]

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How To Deal With Ad Fatigue
2 minutes

How To Deal With Ad Fatigue

If you’re unfamiliar with what ad fatigue is, it can’t be all that hard to guess at the basis of this concept. Ad fatigue, in the broadest sense, occurs when viewers have no option but to view the same or similar ads over and over again. Imagine you open your […]

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Are Typos In Ads Intentional?
3 minutes

Are Typos In Ads Intentional?

If you’ve come across an ad while browsing the internet that features a glaringly obvious spelling mistake, your immediate instinct might be to check which brand the ad is from. And why shouldn’t you? An error as basic as a typo is not to be expected from reputed brands that […]

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The Paradox Of Google Ad Settings
2 minutes

The Paradox Of Google Ad Settings

If you spend an unhealthy amount of time on Google (who doesn’t?), then you’ve likely come across thousands of Display Ads in the past few years. It doesn’t take much digging around to discover that these ads are chosen for us based on our past searches on Google and our […]

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Sasha D
Sasha D
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.