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PPC Protect Tool Review: The New Way of Click Fraud Protection

PPC Protect Tool Review: The New Way of Click Fraud Protection

Machine learning and AI technology are almost the same. Everyone likes to say that we use it because it is a necessary part of the technology of the 21st Century. Is it truly? Since my husband is a software developer when I see a product with the fancy slogan: “We […]

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Canva, more than just a banner tool

Canva, more than just a banner tool

I have been using Flexitive banner creation software for a long time. So, today I thought of trying a new banner creation software that is very popular nowadays, known as ”Canva”. As you might know, I have reviewed several banner tools. I can literally call it a series now. So, […]

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'Click Cease' tool review: Is there an effective cure for click fraud?

‘Click Cease’ tool review: Is there an effective cure for click fraud?

Click fraud. A problem that annoys every marketer in Programmatic Advertising. After I read Morgan’s article about click fraud, I wondered whether the tools that promise solutions for this issue are useful or not? So, as I began my research on this nuisance, the following advertisement began to taunt me […]

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Banner tool reviews: How is Flexitive's banner tool different from all others?

Banner tool reviews: How is Flexitive’s banner tool different from all others?

In my last piece, I started a series about ad creation software and I defined the methodology I’m going to use to explore the differences between the most popular banner tools. Today, we’re going to use that system to see how our next subject, Flexitive, is different from other ad […]

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Bannersnack: The tool to create lots of display ads... at once

Bannersnack: The tool to create lots of display ads… at once

In my earlier piece A cure for banner blindness, we talked about how to avoid banner blindness. One solution to it which we discussed is to use well-designed banners in Programmatic Advertising. After re-reading my article, I started to wonder to myself if it’s essential to hire an expensive designer […]

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Adwords Tech Review: Marin Software

Adwords Tech Review: Marin Software

Oh Marin, Marin! How much we love ye and yet can’t stand ye! I’ve worked with Marin Software for many years, on big campaigns—and I have many mixed thoughts about it, which I will summarize here. First, let’s review the good thoughts.  Marin is the best tool I know of—at […]

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