What is Ad Fatigue?
Ad fatigue is an important concept to keep in mind for display ads. In short, it is when people in your target market see your same ads again and again. It causes a fatigue because the ad turns from subconscious messaging to conscious frustration, associated with negative emotions. I’m writing […]Read all
What is the LUMAscape List of online advertising companies?
Do you know about the “LUMAscape”? Let’s take a peek and discuss it more closely: For context, when online display advertising first started, there was a growth in the number of companies focusing on different areas of the industry. This suddenly led to confusion, there were so many companies that […]Read all
Excellent Intro to Responsive Ads on Display Campaigns
Do you want to learn more about responsive display ads? Our friends at the quality PPC firm Surfside have a video that is a great starter for learning how to navigate these responsive ads—an ad type which Google is pushing to be the future of ad types. But, will they […]Read all