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What is the minimum spend for Customer Match on Google Ads/Adwords?

What is the minimum spend for Customer Match on Google Ads/Adwords?

So, as every experienced marketer knows, one of the best features of Facebook’s marketing platform is that you can upload a list of email addresses and target them. This is one of the most underused and most powerful features: so long as you can get an email address, you can […]

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Intro to Display and Programmatic Ads: The Buy Cycle 101

Intro to Display and Programmatic Ads: The Buy Cycle 101

PPC 101: find the keywords of people interested in the products, take out ads, and test and tweak, test and tweak, and test and tweak. Right? Sounds good… for a 101 class. But now let’s talk about the intermediate level a bit. And it gets a bit more complex: the […]

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Display ads have an average CTR of 0.05%, ceteris paribus

Display ads have an average CTR of 0.05%, ceteris paribus

It’s a question all of us have asked, at one time or another: “is this clickthrough rate we’re getting good or bad?” I usually respond to clients in two ways when they ask this. First, “They’re all over the place, there are so many possible variations and the targeting and […]

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Can Google Display ads say 'Click Here'?

Can Google Display ads say ‘Click Here’?

Today’s question: can you put language like “Click here” into a display image ad on Adwords/Google Display ad network? The “TL;DR” answer is: “technically, probably not; but in practice, definitely.” Let’s look into it. Google’s official policy on the question is here and it says that these are not allowed: […]

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Display Ads As Signalling: A BBC Ad

Display Ads As Signalling: A BBC Ad

I was reading online the other day and I saw an display ad (not from Adwords, but I didn’t inspect the source to see which network it was) for the BBC. Let’s see if what stands out to me also stands out to you. Look at this screenshot I took: […]

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What is Ad Fatigue?

What is Ad Fatigue?

Ad fatigue is an important concept to keep in mind for display ads. In short, it is when people in your target market see your same ads again and again. It causes a fatigue because the ad turns from subconscious messaging to conscious frustration, associated with negative emotions. I’m writing […]

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What is the LUMAscape List of online advertising companies?

What is the LUMAscape List of online advertising companies?

Do you know about the “LUMAscape”? Let’s take a peek and discuss it more closely:  For context, when online display advertising first started, there was a growth in the number of companies focusing on different areas of the industry. This suddenly led to confusion, there were so many companies that […]

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Excellent Intro to Responsive Ads on Display Campaigns

Excellent Intro to Responsive Ads on Display Campaigns

Do you want to learn more about responsive display ads? Our friends at the quality PPC firm Surfside have a video that is a great starter for learning how to navigate these responsive ads. Responsive ads are an ad type that Google is pushing to be the future of ad […]

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