Adwords Display & Programmatic Online Advertising News, Analysis & Opinion

Display Ads As Signalling: A BBC Ad

Display Ads As Signalling: A BBC Ad

I was reading online the other day and I saw an display ad (not from Adwords, but I didn’t inspect the source to see which network it was) for the BBC. Let’s see if what stands out to me also stands out to you. Look at this screenshot I took: […]

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What is Ad Fatigue?

What is Ad Fatigue?

Ad fatigue is an important concept to keep in mind for display ads. In short, it is when people in your target market see your same ads again and again. It causes a fatigue because the ad turns from subconscious messaging to conscious frustration, associated with negative emotions. I’m writing […]

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What is the LUMAscape List of online advertising companies?

What is the LUMAscape List of online advertising companies?

Do you know about the “LUMAscape”? Let’s take a peek and discuss it more closely:  For context, when online display advertising first started, there was a growth in the number of companies focusing on different areas of the industry. This suddenly led to confusion, there were so many companies that […]

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Excellent Intro to Responsive Ads on Display Campaigns

Excellent Intro to Responsive Ads on Display Campaigns

Do you want to learn more about responsive display ads? Our friends at the quality PPC firm Surfside have a video that is a great starter for learning how to navigate these responsive ads—an ad type which Google is pushing to be the future of ad types.  But, will they […]

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