Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Sasha D

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Sasha D
Sasha D
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.
How To Beat Banner Blindness
3 minutes

How To Beat Banner Blindness

No one has an unlimited attention span. Given the fast-paced world we live in and the limited time we get to spend on the internet every day, it’s hardly surprising that we don’t pay attention to everything we see online. Okay, who am I kidding? Most of us spend hours […]

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Ad Review: Why A Display Ad Could Be Ineffective
4 minutes

Ad Review: Why A Display Ad Could Be Ineffective

The past year has been a real game-changer when it comes to Digital Advertising. Brands have either found that users are showing more positive interaction with their Display Ads, or grown sick of viewing them – or an odd mixture of both. This is thanks to a global pandemic that’s […]

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Using Countdown Timers In Display Ads
3 minutes

Using Countdown Timers In Display Ads

The other day I was browsing different online shopping websites during my time off (as one does) and came across a countdown timer on a Display Ad for a clothing and accessories website. That got me thinking: how effective are these timers at bringing in more potential customers? Never mind […]

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How To Deal With Ad Fatigue
2 minutes

How To Deal With Ad Fatigue

If you’re unfamiliar with what ad fatigue is, it can’t be all that hard to guess at the basis of this concept. Ad fatigue, in the broadest sense, occurs when viewers have no option but to view the same or similar ads over and over again. Imagine you open your […]

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Are Typos In Ads Intentional?
3 minutes

Are Typos In Ads Intentional?

If you’ve come across an ad while browsing the internet that features a glaringly obvious spelling mistake, your immediate instinct might be to check which brand the ad is from. And why shouldn’t you? An error as basic as a typo is not to be expected from reputed brands that […]

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The Paradox Of Google Ad Settings
2 minutes

The Paradox Of Google Ad Settings

If you spend an unhealthy amount of time on Google (who doesn’t?), then you’ve likely come across thousands of Display Ads in the past few years. It doesn’t take much digging around to discover that these ads are chosen for us based on our past searches on Google and our […]

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How To Make Display Ads Personal Without Appearing Invasive
2 minutes

How To Make Display Ads Personal Without Appearing Invasive

Personalizing display ads is arguably one of the most important factors contributing to their immense popularity. After all, if users feel like an ad is speaking to them on a personal level, they’re more likely to view the product or service on offer favorably….or are they? There’s a fine line […]

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How To Differentiate Between Ads That Clickbait And Those That Aren’t?
3 minutes

How To Differentiate Between Ads That Clickbait And Those That Aren’t?

Let’s face it, one of the last things anyone wants to see when browsing the internet is clickbait ads. When they first came out, such ads seemed unique, exciting, and even creative. However, over time, most people came to realize that these ads are quite true to their name by […]

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The Two Types Of E-commerce Display Ads
2 minutes

The Two Types Of E‑commerce Display Ads

If you’ve spent a considerable amount of time on the internet (as we all have lately), you’ve surely come across various display ads. One feature of these ads that has likely stood out to millions of viewers is their design. It only takes simple observation to note that not all […]

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The Drawbacks Of Influencer Marketing
2 minutes

The Drawbacks Of Influencer Marketing

It’s no secret that social media platforms are now an integral component of digital marketing. This is especially true for a platform such as Instagram that relies on visual content to put messages across. The power of social media and the reach it provides to users around the world has […]

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The Influence of Instagram On Ads
2 minutes

The Influence of Instagram On Ads

Instagram is now one of the leading social media platforms in the world and for good reason. The surprising feature Instagram has managed to pull off amidst rising competition from other social media platforms is that it’s still growing in popularity. One way to explain this would be the timeless […]

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Sasha D
Sasha D
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.