Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Sasha D

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Sasha D
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.
When A Display Ad Is Almost Perfect
3 minutes

When A Display Ad Is Almost Perfect

Even though we come across scores of display ads every day, it isn’t very often that we sit back and analyze them. Here, we’ve attempted to dissect what makes a good display ad, which is more enjoyable than you’d think!

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Display Ad Analysis: The Makings Of A Good Display Ad
3 minutes

Display Ad Analysis: The Makings Of A Good Display Ad

Since we spend hours upon hours together on the internet every single day, it makes sense that we come across dozens of display ads. In most cases, we tend to ignore what a display ad is trying to tell us simply by scrolling past it. This doesn’t mean that the […]

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The Link Between Data Consent And Display Marketing
3 minutes

The Link Between Data Consent And Display Marketing

With increasing concerns over how consumer data is being used by modern day marketers, it’s now more important than ever to explore the link between data consent and display marketing. Of late, reliable statistics have indicated that there’s more than just a surface-level connection between consumer data and advertising patterns. […]

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The Growing Influence Of Amazon On PPC Marketing
3 minutes

The Growing Influence Of Amazon On PPC Marketing

When you think of PPC advertising, Amazon might not be the first website that comes to mind. Most brands prefer featuring their ads on Google or Facebook so the logical assumption would be that the amount of competition on Amazon is relatively low. However, more and more companies are beginning […]

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Why Google Is Banning Ads Denying Climate Change
3 minutes

Why Google Is Banning Ads Denying Climate Change

It’s not even an uncommon occurrence anymore: companies are cruising along doing business as usual, not a care in the world when bam! Google decides to ban their ad account out of the blue. The worst kind of surprise? Probably, if they’ve spent a bomb on their Ad Campaign, which […]

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What It Means For Users To Access Advertisers’ History Online
3 minutes

What It Means For Users To Access Advertisers’ History Online

So, one of the newest developments in Google’s policies is that advertisers are now required to give users access to their history. In other words, whenever a viewer comes across your Display Ad online, they not only access details on your company but also access details on your advertising history. […]

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Ad Analysis: When A Display Ad Is Less Than Perfect
3 minutes

Ad Analysis: Where A Display Ad Can Go Wrong

So the other day I was on a popular entertainment website (who doesn’t love the odd piece of celebrity gossip now and then?) and I found myself falling straight into a whirlpool of Display Ads. Ever noticed how these sites tend to have many more display ads than most other […]

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Ad Analysis: When A Display Ad Is Less Than Perfect
3 minutes

Ad Review: What Makes A Good Display Ad

Today let’s talk about what makes a good Display Ad. However, sometimes, to go forward, we must first take a step back. In other words, to understand what makes a good display ad, it may be imperative to first understand what doesn’t…..or how about we understand both simultaneously? I could […]

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3 minutes

How To Deal With Problematic Content In Display Advertising

When most people think of Display Advertising, they don’t necessarily associate it with problematic or controversial content. Who can blame them? It’s difficult to imagine that immensely popular marketing tools such as Display Ads could cause any harm. Think about it, there’s only so much damage that an image or […]

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How An App For Reporting Sexual Harassment Can Benefit The Display Ad Industry
3 minutes

How An App For Reporting Sexual Harassment Can Benefit The Display Ad Industry

Those who work in the advertising industry aren’t altogether unfamiliar with the rampant sexual harassment that occurs during and after a workday here. With Display Ads slowly overtaking other forms of marketing, it logically follows that the issues which women (and men) face with harassment are alarmingly high, to say […]

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Ad Review: Why A Display Ad Could Be Ineffective
3 minutes

Ad Analysis: When A Display Ad Gets It Right

More often than not when I come across a Display Ad online, my first instinct is to ignore it and skip ahead to reading or viewing the content I’m actually interested in. This, I believe, is the case with most people who spend more than 10 hours a day on […]

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Sasha D
Sasha is the kind of person you'll always find with a book in their hands. She believes writing is also a way of learning, and apparently there's nothing better to learn about than PPC & Advertising.