Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Should I Hire a PPC Intern?

Should I Hire a PPC Intern?

This article was first published in Find a PPC, and you can read it here. Running a digital advertising campaign like PPC requires a bulk amount of money. However, you can hire cheap labor to do some part of the job. It won’t only help save your money but also your time and […]

Read more: Should I Hire a PPC Intern?
How to be sure that your PPC expert has the best work style?

How to be sure that your PPC expert has the best work style?

This article was first published in Find a PPC, and you can read it here. The job of a PPC expert is not as simple as it seems. He cannot function without in-depth knowledge of ad networks, performance analysis, keyword research, and much more. He has to deal with your advertising campaign […]

Read more: How to be sure that your PPC expert has the best work style?
Why Do You Need a PPC Expert?

Why Do You Need a PPC Expert?

This article was first published in Find a PPC, and you can read it here. PPC (Pay per Click) is one of the most effective advertising methods that most businesses use nowadays. It is high time for a business to invest its resources and time in a PPC campaign. It doesn’t only […]

Read more: Why Do You Need a PPC Expert?
Should I hire a PPC with a gap between jobs?

Should I hire a PPC with a gap between jobs?

Some recruiters believe that the fact that a candidate spent some time unemployed is a red flag, so let’s jump in and find out how true is that, and how to approach this situation with them. 

Read more: Should I hire a PPC with a gap between jobs?
According to Argyris’ theory: should I hire a mature or immature PPC?

According to Argyris’ theory: should I hire a mature or immature PPC?

Not so many years ago, scientists and theorists from the 20th century were dedicating a lot of time to figuring out what motivated people to work, and how to use that to create an effective, efficient, and profit creating environment. And within that context, our friend Chris Argyris developed many […]

Read more: According to Argyris’ theory: should I hire a mature or immature PPC?
The Growing Influence Of Amazon On PPC Marketing

The Growing Influence Of Amazon On PPC Marketing

When you think of PPC advertising, Amazon might not be the first website that comes to mind. Most brands prefer featuring their ads on Google or Facebook so the logical assumption would be that the amount of competition on Amazon is relatively low. However, more and more companies are beginning […]

Read more: The Growing Influence Of Amazon On PPC Marketing
Should I recruit my PPC internally?

Should I recruit my PPC internally?

One of the biggest problems companies have these days when it comes to employee engagement is that many businesses don’t have room for them to grow or move from one area to another. And in an era as competitive and ambitious as the one we are living in, these factors […]

Read more: Should I recruit my PPC internally?
How to create a job offer no PPC can resist

Should I hire a PPC as a permanent employee or a freelancer?

Recently, we’ve been talking a lot about how and why you should hire a PPC. And we’ve also been deep diving into the many different characteristics that you could be searching for, or not, on the PPC you are looking to hire. And the thing is PPC experts come in […]

Read more: Should I hire a PPC as a permanent employee or a freelancer?
What's the best suited organizational structure for your company, and for your PPC?

What’s the best suited organizational structure for your company, and for your PPC?

For a while now, we’ve been discussing a lot of aspects to consider whenever you are intending to hire a new PPC for your company. Everything from the kind of qualities your PPC should have, even the different arrangements you could have with them, and the hiring methods. So now […]

Read more: What’s the best suited organizational structure for your company, and for your PPC?
Which red flags should we pay attention to during our PPC selection process?

Which red flags should we pay attention to during our PPC selection process?

Hiring a new PPC can sometimes turn into a long, exhausting process, both for you and your potential employee. And the thing is making the decision of hiring someone, and finding an actual human being that fits (or at least fits the most) into the job can really be something […]

Read more: Which red flags should we pay attention to during our PPC selection process?
The importance of keeping your personal and work life (and accounts) separate

Why hire a PPC anyway?

It happens in life that sometimes we are so involved in a situation that we are unable to think about it the same way a person from the outside would. It happens with work, it happens with relationships, it happens with school, and it happens with pretty much anything in […]

Read more: Why hire a PPC anyway?