Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

PPCs and Agencies

HomePPCs and Agencies
Is a PPC having been fired from a previous job a risk factor for hiring them?

Is a PPC having been fired from a previous job a risk factor for hiring them?

Woah, tough topic to dive into today, ain’t it? But hey, someone has to talk about it. And I love to talk. So let’s say that you’ve published a job offer, interviewed a couple of candidates, and eventually found one that you considered to be your perfect PPC fit. And […]

Read more: Is a PPC having been fired from a previous job a risk factor for hiring them?
How to create a job offer no PPC can resist

How to create a job offer no PPC can resist

A few days ago, a very good friend who works in Marketing and I were discussing job options for her, and we bumped into a job offer from a very well-known Marketing agency that would have been an awesome opportunity for her. However, the job offer seemed so weird, boring, […]

Read more: How to create a job offer no PPC can resist
Should I hire a PPC with no previous experience?

Should I hire a PPC with no previous experience?

In the past few months, we’ve been going on and on about which kind of PPC you should go for, which qualities you should look for in a PPC, the wide variety of work relationships you can have with them, and even the payment arrangements you’d like to use. Every […]

Read more: Should I hire a PPC with no previous experience?
Should I pay my PPC hourly or by project?

Should I pay my PPC hourly or by project?

For the last couple of months, we’ve been going on and on about the different possibilities you had whenever facing the situation of having to hire a PPC, and the many aspects to consider before going ahead and doing it. We’ve already dived into the many different types of PPC […]

Read more: Should I pay my PPC hourly or by project?
Should I hire a PPC that’s also a graphic designer?

Should I hire a PPC that’s also a graphic designer?

So last week we dove into whether or not we should hire a PPC that’s also a writer, and we figured that it was a great qualification to have in our employee. So to keep up that same storyline, today we’ll be discussing which are the main pros and cons […]

Read more: Should I hire a PPC that’s also a graphic designer?
Should I hire a PPC that’s also a writer?

Should I hire a PPC that’s also a writer?

Looking for the perfect PPC is hard, and even more when you need a very specific type of person. Let’s face it, people aren’t perfect, and if we happened to actually find the perfect PPC (and I know a certain website that can get you a lot closer to one), […]

Read more: Should I hire a PPC that’s also a writer?
How important is it that your PPC is a team player?

How important is it that your PPC is a team player?

Whenever we are thinking of hiring a PPC, there’s always a lot of things to consider, and a very important one is how well our PPC fits with our companies. But today we are going to dig even deeper on this subject, and we’ll dive into the question of whether […]

Read more: How important is it that your PPC is a team player?
Should you hire a PPC through a performance model?

Should you hire a PPC through a performance model?

For a while now we’ve been discussing the many aspects to consider before hiring a PPC, and the paths to go down whenever figuring out which will be the perfect employee for us, and even how to find it. All of these are fundamental things to think about in the […]

Read more: Should you hire a PPC through a performance model?
Do you want a PPC that only follows orders or who pushes back?

Do you want a PPC that only follows orders or who pushes back?

Recently we’ve been diving into how much we care about our PPC’s personalities in order to hire them, and, to make it even more specific, if we should choose one who has higher technology skills or people skills, so today we are going to be discussing whether to hire a […]

Read more: Do you want a PPC that only follows orders or who pushes back?
Is it better to have a PPC with the human touch or who uses the latest and greatest tools?

Is it better to have a PPC with the human touch or who uses the latest and greatest tools?

In the past weeks, we’ve been discussing the importance of fit when hiring a PPC, and why it should always be a priority to hire someone who matches the culture that you are interested in building for your organization. However, the problem comes when you just don’t know what kind […]

Read more: Is it better to have a PPC with the human touch or who uses the latest and greatest tools?
8 qualities you should look for when hiring a PPC Expert

8 qualities you should look for when hiring a PPC Expert

Each year global ad spend across every major PPC channel is growing higher and higher… And this growth isn’t happening for no reason.  It’s happening because of how the PPC model works.  I assume you must have heard of the “spend money to make money” theory.  From social channels to […]

Read more: 8 qualities you should look for when hiring a PPC Expert