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Should I hire a PPC from another country?

Should I hire a PPC from another country?

I was reading Morgan’s article the other day about how to find a PPC and I realized that he glossed over a detail that is actually really important and worth examining: How important is the location of our employee-to-be?    Had I written this anytime before February 2020, my thoughts […]

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The power of specialization: Choosing a PPC by finding a niche expert

The power of specialization: Choosing a PPC by finding a niche expert

To find a good Pay Per Click (PPC) expert or specialist to manage your campaigns or merely just help guide you on them, you can use a lot of different criteria. Who is closest to you? Who can you pick up the phone and call? Who is cheapest? And so forth. […]

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What qualities should you look for in a PPC?

What qualities should you look for in a PPC?

This article also appeared on Find a PPC. When you want to hire a PPC–particularly to work on display and programmatic campaign-heavy accounts, but these tips apply to all PPCs!–there are a bunch of requirements that it may be helpful to keep in mind during your selection process. At least these […]

Read more: What qualities should you look for in a PPC?