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Protip: Find a PPC that knows about your specific Google Ads’ policies

Protip: Find a PPC that knows about your specific Google Ads’ policies

The most common struggle among the PPC world, the one you’ll always find in every PPC community, forum, group chat, or any sort of communication method between PPCs, comes down to one particular question: Why did Google Ads shut down my account? And the answers to the said question may […]

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Should I hire a PPC agency or an individual expert?

Is It Better To Opt For A PPC Individual Or Agency?

If you’re looking to hire a PPC to help promote your brand, you may be wondering whether you should opt for an individual or agency. While this is a widely debated topic, it’s not discussed in meeting rooms as often as it should be. Choosing between hiring the services of […]

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Should I hire a PPC from another country?

Is It A Good Idea To Hire An International PPC?

Given that the world’s in utter turmoil and any country with a sizable population won’t let anyone leave the house, the only option several professionals are left with now is to work from home. As those in marketing and similar fields have recently discovered, this is not necessarily a drawback. […]

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The importance of fit when hiring a PPC

The importance of fit when hiring a PPC

So the other day, while I was writing the article on hiring a foreign PPC, I pointed out two items that, I believe, require much more importance than the one given to it: Culture and Personal Preferences. These two mixed together give us a fundamental aspect to consider whenever we […]

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Should I hire a PPC or use a PPC as an Affiliate?

Should I hire a PPC or use a PPC as an Affiliate?

Many moons ago, the Advertising Industry was just giving its first steps and everything was new to discover and create and everyone was curious, excited, and, of course, so easy to target and sell to. Nowadays, the world of Advertising Campaigns has gotten more and more complex and the competitive […]

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Should I hire a friend as my PPC specialist?

Should I hire a friend as my PPC specialist?

Hiring a PPC specialist can be a very long and very annoying process where you meet 100 different people and none of them seem to suit your needs and requirements. All of a sudden, you realize you can take a very easy shortcut: You are good friends with a guy […]

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Should you look for a PPC through your social network?

Should you look for a PPC through your social network?

More often than not, when we are looking to hire a PPC specialist, we found ourselves asking our friends and colleagues if there’s someone they know that could be a good fit. We trust them, we know (hopefully) that they are smart people and that they know what we are […]

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Is there a fun way to meet other PPCs?

Is there a fun way to meet other PPCs?

The world moves on, another day another technology advances, how hard is it to stay updated on everything all the time? I know, exhausting. Whenever you think you are fully updated, you’ve read every single news and technology portal, and there is nothing else you could possibly know, guess what, […]

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Should I hire a PPC agency or an individual expert?

Should I hire a PPC agency or an individual expert?

So this week we are going to be discussing an issue that’s many times disregarded but that’s actually something that we should pay a lot of attention to: Should we hire a PPC individual expert or a specialized agency? Both options have their pros and cons, so let’s get to […]

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Should I hire a PPC from another country?

Should I hire a PPC from another country?

I was reading Morgan’s article the other day about how to find a PPC and I realized that he glossed over a detail that is actually really important and worth examining: How important is the location of our employee-to-be?  Had I written this anytime before February 2020, my thoughts on […]

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The power of specialization: Choosing a PPC by finding a niche expert

The power of specialization: Choosing a PPC by finding a niche expert

To find a good Pay Per Click (PPC) expert or specialist to manage your campaigns or merely just help guide you on them, you can use a lot of different criteria. Who is closest to you? Who can you pick up the phone and call? Who is the cheapest? And […]

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