Avoiding Ad Fraud And Protecting Consumer Privacy While Advertising
Now more than ever, it’s difficult for companies that advertise their products and services online not to fall prey to ad fraud. The schemes of those who attack Display Ads and other kinds of digital ads are difficult to thwart, even with the best advertising experts on the job. Moreover, […]Read more: Avoiding Ad Fraud And Protecting Consumer Privacy While Advertising
When your Ads are not really meant to get you sales
Advertising in general, and Display Ads in particular, have been in our sales and business scenario for over many decades now, and we’ve seen a lot of it. Everything from their technical evolutions, to the topics that they covered, the channels they were distributed through, and their adaptability to the […]Read more: When your Ads are not really meant to get you sales
06 Easy Ways to Improve Your Click through Rates.
As PPC advertisers we desire to have a higher click through rate on our ad campaigns… which’s natural to us As you may already know click-through rate is measured by the number of clicks divided by the number of impressions your ad campaign is getting. As creative as we try to be, […]Read more: 06 Easy Ways to Improve Your Click through Rates.
Are you ready to have a blacklist of websites for your Ads?
In the world of Digital Advertising, there are little things as important as where you place the awesome Ads you launch. Basically, this is the key point of your complete strategy, because it will determine not only how many people see, and click on your Ads, but also what’s your […]Read more: Are you ready to have a blacklist of websites for your Ads?
How Gender Identity Can Influence A Display Ad Campaign
It’s no secret that Google has been using Data Analytics to target users based on the gender they identify with for years now. The demographic reports Google provides you with to track the gender of your audience may be a useful feature, but have you ever wondered what makes it […]Read more: How Gender Identity Can Influence A Display Ad Campaign
How To Beat Banner Blindness
No one has an unlimited attention span. Given the fast-paced world we live in and the limited time we get to spend on the internet every day, it’s hardly surprising that we don’t pay attention to everything we see online. Okay, who am I kidding? Most of us spend hours […]Read more: How To Beat Banner Blindness
Using Countdown Timers In Display Ads
The other day I was browsing different online shopping websites during my time off (as one does) and came across a countdown timer on a Display Ad for a clothing and accessories website. That got me thinking: how effective are these timers at bringing in more potential customers? Never mind […]Read more: Using Countdown Timers In Display Ads
The Paradox Of Google Ad Settings
If you spend an unhealthy amount of time on Google (who doesn’t?), then you’ve likely come across thousands of Display Ads in the past few years. It doesn’t take much digging around to discover that these ads are chosen for us based on our past searches on Google and our […]Read more: The Paradox Of Google Ad Settings
How To Make Display Ads Personal Without Appearing Invasive
Personalizing display ads is arguably one of the most important factors contributing to their immense popularity. After all, if users feel like an ad is speaking to them on a personal level, they’re more likely to view the product or service on offer favorably….or are they? There’s a fine line […]Read more: How To Make Display Ads Personal Without Appearing Invasive
Pro tip: Double-check the URL before completing an official payment
For a while now, in the Marketing and especially in the Advertising industry, we’ve been facing this terrible issue called Ad Fraud and the effects it has on our metrics, analytics, and, obviously, on our budgets. However, today we are discussing this problem from a different perspective than we usually […]Read more: Pro tip: Double-check the URL before completing an official payment
The Drawbacks Of Influencer Marketing
It’s no secret that social media platforms are now an integral component of digital marketing. This is especially true for a platform such as Instagram that relies on visual content to put messages across. The power of social media and the reach it provides to users around the world has […]Read more: The Drawbacks Of Influencer Marketing