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Display Campaign Secrets & Tips

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Pro tip: Double-check the URL before completing an official payment

Pro tip: Double-check the URL before completing an official payment

For a while now, in the Marketing and especially in the Advertising industry, we’ve been facing this terrible issue called Ad Fraud and the effects it has on our metrics, analytics, and, obviously, on our budgets. However, today we are discussing this problem from a different perspective than we usually […]

Read more: Pro tip: Double-check the URL before completing an official payment
The Drawbacks Of Influencer Marketing

The Drawbacks Of Influencer Marketing

It’s no secret that social media platforms are now an integral component of digital marketing. This is especially true for a platform such as Instagram that relies on visual content to put messages across. The power of social media and the reach it provides to users around the world has […]

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The Influence of Instagram On Ads

The Influence of Instagram On Ads

Instagram is now one of the leading social media platforms in the world and for good reason. The surprising feature Instagram has managed to pull off amidst rising competition from other social media platforms is that it’s still growing in popularity. One way to explain this would be the timeless […]

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CTA Review: What users (like me) care about

CTA Review: What users (like me) care about

Just yesterday I got this email from Forever 21 about a new bunch of Mom Jeans that they were launching. I don’t use Mom Jeans and I’m not a fan of ordering online, but the email said: “let’s see how you can combine it” and I just had to know […]

Read more: CTA Review: What users (like me) care about
The Benefits of a Well-Set Frequency Cap

The Benefits of a Well-Set Frequency Cap

In my previous article, I investigated how many impressions are enough so that display ad campaigns can avoid annoying users. Today I’m going to share with you the benefits of the well-set frequency cap in programmatic advertising. I discovered a great piece about the best practices of frequency capping on […]

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The Magic of Managed Placements

The Magic of Managed Placements

Recently, I’ve been creating placement lists for Google Display Ad campaigns. I use different keyword phrases then compare the results. I do this a lot, sometimes I even dream about it…  Today we are going to give you some good advice about how to do this in the best way. At […]

Read more: The Magic of Managed Placements
Pro-Tip: Use Extensions on Google Display Ads

Pro-Tip: Use Extensions on Google Display Ads

It may be common knowledge that adding extensions to your ads on Google search is a great way to highlight a call to action. But have you considered adding extensions to your Google display ads? Even some of the most experienced PPCs haven’t given this a second thought!  If you’re […]

Read more: Pro-Tip: Use Extensions on Google Display Ads
The Failures of the "Influencer Economy"

The Failures of the “Influencer Economy”

With the constant developments in online advertising and the widespread use of smartphones by young consumers, it’s no surprise that social media has become central to marketing. Since most teenagers and young adults are always on these platforms, the “influencer economy” is now more relevant than ever. Public online figures […]

Read more: The Failures of the “Influencer Economy”
Pro-Tip: Bid for Conversions With a Target CPA

Pro-Tip: Bid for Conversions With a Target CPA

One of the most underrated questions out there is: what’s the best bidding optimization to use for display campaigns? This is underrated because only a few people ask it, but it is one of the easiest ways to make your campaigns successful. Since there are only a few hundred other […]

Read more: Pro-Tip: Bid for Conversions With a Target CPA
Pro-Tip: Recognizing the Instagram Effect on Ads

Pro-Tip: Recognizing the Instagram Effect on Ads

Today, social media is at the center of everyday life. Even before we were all forced to lock ourselves up at home tech and social media took over our professional and social lives.  Social media is no longer just a way for you to connect with old friends, it has […]

Read more: Pro-Tip: Recognizing the Instagram Effect on Ads
Customer Match Now Available For Google Display Ads

Customer Match Now Available For Google Display Ads

Finding new ways to engage with users in a cost-effective way will always be relevant in the online advertising industry. Years ago, Google launched “Customer Match” which allows advertisers to make use of data, such as email addresses and phone numbers to reach customers. It allows you to target ads […]

Read more: Customer Match Now Available For Google Display Ads