Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

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Morgan F
Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.
Display ad review: Jerry Snyder's Promotion
2 minutes

Display ad review: Jerry Snyder’s Promotion

I saw a display ad the other day that was so different than any other display ad I had previously seen and noticed, that I wanted to share it and review it. I was on my phone and, voilà, this ad appeared: Ooooh, Jerry Snyder was promoted! He’s now a […]

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This Week in Online Advertising Data (January 29th, 2021)
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This Week in Online Advertising Data (January 29th, 2021)

Let’s dive in! US adults spent one more hour of time online in 2020 as compared to 2019: 7.5 hours vs 6.5 hours. 54% of members of Gen Z look at memes. (Who is in that other 46?) 65% of CMOs plan to increase their digital ad spend in 2021. Google claims that FLOCs […]

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Responsive Display Ads with Video--An Introduction
2 minutes

Responsive Display Ads with Video–An Introduction

Do you remember, gentle reader, a long-ago world of Google Advertising in which there was just a standard search ad, and then you could have display ads in a handful of different sizes, all simple images? That world is as dead as the world in which you don’t need to […]

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This Week in Online Advertising Data (January 22nd, 2021)
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This Week in Online Advertising Data (January 22nd, 2021)

Let’s jump in and look at what happened this last week in online advertising data: 52% of marketers say they use Salesforce or Microsoft to track their customer data. SOCi, a local digital marketing platform, raised $80 million in a Series D. Over 70% of marketers think the IDFA tracking […]

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How to create a list of managed placements for Google Ads (aka Adwords)
2 minutes

How to create a list of managed placements for Google Ads (aka Adwords)

So a question you might be wondering in your sleep–since this is of course what you dream about late at night!–is: how to create a great list of managed placements to upload to Adwords / Google Ads? Yes, that keeps me up at night. You have no idea! But first, let’s […]

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Announcing the Managed Placements Concierge Program
2 minutes

Announcing the Managed Placements Concierge Program

One of our favorite Google Ads (and more broadly, programmatic ad) tools out there is Managed Placements. Yes, we’re not objective at all in regards to them, but all the praise they get is well-deserved. And the team has asked us to tell the world–or at least our readers–about a […]

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Display Ad Review: Become a Lord for $49.95!
2 minutes

Display Ad Review: Become a Lord for $49.95!

While reading the other day on my phone, I saw this ad and it made me chuckle: I could become a true Scottish Lord for under $50! So, this ad stands out in a few ways: First, it is being displayed on a page which is designed in a way so […]

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This Week in Online Advertising Data (January 15th, 2021)
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This Week in Online Advertising Data (January 15th, 2021)

Let’s go! 34% of Americans said they will be watching regular TV in 5 years. Someone from the future reading this will wonder what “regular TV” even is (“was”)! 51% of Marketers say location-based ad targeting is critical for their campaigns. 68% of US Marketers say they will use influencer […]

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This Week in Online Advertising Data (January 8th, 2021)
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This Week in Online Advertising Data (January 8th, 2021)

Let’s jump in to this week’s online advertising data! 37% of video viewers in the USA say that since Covid began, they are watching “a lot more” videos than they were beforehand. 43% of digital marketers think that “real-time marketing” will have the greatest impact on their ad performance in […]

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Google Web Story Ads are here, via the Display Network. But will anyone use them?
2 minutes

Google Web Story Ads are here, via the Display Network. But will anyone use them?

So, Search Engine Land has an interesting find: the Google Display network will now allow you to take out ads via Google Web Stories. Let’s step back: whoa, what are Google Web Stories? In short, it’s Google’s answer to Snapchat and Instagram Stories: short images, meant to be shared, that […]

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This Week in Online Advertising Data (January 1st, 2021)
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This Week in Online Advertising Data (January 1st, 2021)

Let’s jump in! 71% of marketers say video is important to their strategy. YouTube accounts for 18.5% of US CTV ad spend in 2020. There are 1.9 billion Facebook users. Consumer electronic sales in 2020 were $150 billion, much higher than the $120 billion forecast, in 2020.

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Morgan F
Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.