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Morgan F
Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven.
This Week in Online Advertising Data (October 30th, 2020)
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This Week in Online Advertising Data (October 30th, 2020)

Let’s jump in! 81% of B2B marketers surveyed said that content marketing helped them, up from 75% in 2019 and 68% in 2018. During the first half of 2020, mobile app display ad viewability is up to 70.8%, a 13.6% YOY increase since last year US healthcare ad spend is expected to grow […]

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This Week in Online Advertising Data (October 23rd, 2020)
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This Week in Online Advertising Data (October 23rd, 2020)

Let’s dive in! Ecommerce accounted for more than 30% of all retail sales in the UK in 2020, so far. In the US, $7 billion will be spent in ads leading up to the presidential election. Covid caused worldwide digital ad spend to drop by an estimated $36.5 billion. 43% of B2B […]

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Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?
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Google Analytics 4 & Filters: Is GA4 Missing Filter Functionality?

I had an annoying problem this morning that made me almost want to jump off the balcony. (Luckily, I don’t have a balcony.) I was setting up Google Analytics for a new campaign, and it automatically forced me to use the new version of Google Analytics, GA4. Okay, such are […]

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This Week in Online Advertising Data (October 16th, 2020)
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This Week in Online Advertising Data (October 16th, 2020)

Let’s dive in! Google’s sellers.json is now 1.2 million publishers. UK’s digital advertising spend dropped 5% in H1 but display ads grew 0.3% to 2.84 billion pounds and video 5.7% to 1.35 billion pounds. Digital ad spending will increase in the US 1.7% in 2020, but here is the by-industry breakdown: […]

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Facebook Bans All Political Advertising... Indefinitely
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Facebook Bans All Political Advertising… Indefinitely

Hot off the press: Facebook is banning all political-related advertising. Quelle Surprise! Let’s jump right into the meat, since the background is well-known and direct and no surprise to anyone who hasn’t been asleep in the digital marketing world for years now. Since the big platforms tend to move in tandem […]

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How To Personalize Online Ads Without Sounding Creepy?
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How To Personalize Online Ads Without Sounding Creepy?

It’s a challenging question: remarketing ads can easily get creepy, as we’ve recently discussed. The other day Ali asked me for some tips on how to do ad personalization without seeming creepy, and I thought I’d share my thoughts on the subject with everyone. My first piece of advice is […]

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This Week in Online Advertising Data (October 9th, 2020)
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This Week in Online Advertising Data (October 9th, 2020)

Let’s jump into this week’s round-up of online advertising data: Vizio is suing MediaMath for $900,000 saying they haven’t paid their bills. MediaMath is saying that Vizio’s data usage didn’t trigger the minimum guaranteed payments. A classic case of he said, she said. Digital display ad spend should grow 10% (up […]

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Ads Acknowledging That They're Retargeting: Creepy or Not?
2 minutes

Ads Acknowledging That They’re Retargeting: Creepy or Not?

Remarketing (or “retargeting” as Google calls it) can be creepy. Ads following you around? Algorithms knowing all about you and predicting what you want to hear or buy? It is creepy, for many reasons, perhaps because we don’t want to admit that we are that predictable because that admission makes […]

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Tik Tok Advertising: Sizes & Requirements
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Tik Tok Advertising: Sizes & Requirements

Tik Tok seems to be in the midst of a boom in the Generation Z market. But what are the actual requirements for taking out an ad? Tik Tok themselves details them on a help page, so let’s dive in to see what they’re saying. Filename: JPG or PNG. Okay, […]

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Tik Tok: Attention To Detail In Ads? (or... How To Spot Ad Fraud)
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Tik Tok: Attention To Detail In Ads? (or… How To Spot Ad Fraud)

So Eve, who is always Googling online advertising issues, is now being targeted as an ad buyer by Facebook and thus seeing the expected ads. And this ad from Tik Tok recently appeared on her Facebook feed: This ad stands out for a few reasons. First, that is a great […]

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This Week in Online Advertising Data (October 2nd, 2020)
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This Week in Online Advertising Data (October 2nd, 2020)

Let’s jump in! 58% of “ecommerce leaders” say they are making user retention a 2020/2021 priority. 70% of ecommerce sites say they don’t know if their 2021 digital ad budgets will be higher, lower, or comparable to what they are today. Retail sports podcasts have an all-in-all conversion rate for ads on […]

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Morgan F
Morgan F
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven.