Why Video Advertising Will Surpass Linear TV Ad Spending?
The pandemic has resulted in more focus on brand building due to which the brands have started showing interest again in TV ads. The demand for traditional TV ads started rising which also further led to the increase in their prices. On the other hand, since people have not been […]Read more: Why Video Advertising Will Surpass Linear TV Ad Spending?
How is Google tackling Sports Betting Ads?
With the increasing fascination for sports, there is also a constant growth of ads in the sports sector. The gambling advertising sector is also growing because most of the countries are removing bans from them. Every country has its ways and rules to regulate the frequency and nature of such […]Read more: How is Google tackling Sports Betting Ads?
How Can We Establish Digital Trust in Social Commerce?
Social media is not only a communication tool to connect with people or organizations, it is also influencing the buying behavior of consumers all around the world. It is difficult to pinpoint how and when this change happened because it is a continuous process of evolution. It’s not like that […]Read more: How Can We Establish Digital Trust in Social Commerce?
Client management lessons I learned from Sweet Dreams Are Made Of These by the Eurythmics
This article was first published in Beloved by Clients, and you can read it here. It’s so obvious to any digital marketer, it’s almost a truism: the catchier your words are, the more they will stick in people’s minds. It’s hard to find a tautology more direct than that: “if something […]Read more: Client management lessons I learned from Sweet Dreams Are Made Of These by the Eurythmics
PPC & The Know-It-All Founder: Some Tips From The Front Lines
So I was recently chatting with FM Byers of SM Digital Partners, Aaron Metzger of Genius, and Dani Martindale of Mannix Marketing, Roger Parent of Digital Position and Nathan Pabich of Digital Third Coast on our private Slack for PPCs and an interesting question came up: how do you deal […]Read more: PPC & The Know-It-All Founder: Some Tips From The Front Lines
The Arms Race between Facebook and Political Advertisers
So the other day I was reading this article about the European Union trying to put forward rules for political Ads transparency, and I had a very big reflection moment about the battle that’s been going on for a while towards this subject. So here I will go ahead and […]Read more: The Arms Race between Facebook and Political Advertisers