Business Archives - Page 2 of 7 - Google Ads, Display Ads Deep Dive

Ad Platforms, Business, Display Ads News

Navigating the Cookieless Future: Advertisers’ Concerns and Strategies for Scalability

In this article, we will discuss the advertiser's concerns regarding scalability following the demise of cookies.

Business, Marketing, Uncategorized

AI and Social Media Updates: Unlocking New Opportunities in Advertising

In this article, we will discuss the latest updates of AI and social media and how they are opening doors to new opportunities in advertising.

Business, Display Campaigns (General)

Unleashing the Power of Publishers: Why Advertisers Should Embrace the Commerce Revolution

This article will discuss the significance of publishers entering the commerce space, highlighting examples from BuzzFeed, Time, and TikTok.BuzzFeed, Time, TikTok, and other publishers are significantly shifting their business models by venturing into commerce. These publishers, known for their content creation and massive audiences, are exploring direct commerce strategies to boost their revenues and provide a brand-safe environment for advertisers.

Business

Unveiling the Most Effective Digital Channels According to Marketers Worldwide

In this article, we will discuss digital channels marketers worldwide consider effective.

Ad Platforms, Business, Display Ads News, Marketing, Social media

How Marketers Should Rethink Digital Ad Channels, Based On Our Forecast Data

Total media ad spending in the US will pass the $350 billion mark this year, but growth is slow at just 3.8%, according to our forecast.

Business, Google Ads (Adwords)

Surfing the Google Display Ad Wave: A Deep Dive Into GEICO’s Multi-policy Discount

Hey there, digital marketers! Today, you will be catching a wave through the challenging world of Google Display Ads, with a GEICO riding shotgun.

Business

Navigating the US Digital Ad Spending Landscape in 2023: Trends and Trajectories

This article will discuss the latest US digital ad spending trends in 2023.

Business, YouTube Ads

YouTube’s Strategic Move for Shorts Ad Dollars at NewFronts

This article discusses YouTube's strategic showcase of its Shorts feature at NewFronts, highlighting its ambition to vie for short-form content advertising dollars against rivals like TikTok.

Business

The State of Digital Ad Spending in 2022: 5 Key Takeaways

In this article, we will discuss digital ad spending in the past year, 2022.

Ad Platforms, Business

The AI Revolution in Advertising: How Google’s Generative AI Will Transform the Industry

In this article, we will discuss Google’s latest decision to offer generative AI to advertisers and its impact to the industry.

Business, Display Ad Design, Display Ad Reviews

A Closer Look at Final Straw’s Digital Display Ad

This article will analyze Final Straw’s digital display ad in detail.

Business