Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Business

HomeBusiness
How Do Social Media Comments Affect the Purchasing Behavior of the Consumer?

How Do Social Media Comments Affect the Purchasing Behavior of the Consumer?

Since online shopping and the time people spend on social media have increased tremendously, this article will discuss how social media comments affect a consumer’s purchasing behavior.

Read more: How Do Social Media Comments Affect the Purchasing Behavior of the Consumer?
Facebook Advertising Statistics in 2022

Facebook Advertising Statistics in 2022

The future of Facebook advertising may be in question now due to Apple’s new policies. Despite that, it remains a leading ad platform all over the world. Here, we’ll talk about how advertisers are viewing Facebook changes in advertising this year.

Read more: Facebook Advertising Statistics in 2022
3 Ways to Build Digital Resilience Through First-Party Data

3 Ways to Build Digital Resilience Through First-Party Data

Do you want to save your business from being scrambled amid digital uncertainty? This article will discuss how first-party data is the most effective way through which you can build your business’ digital resilience.

Read more: 3 Ways to Build Digital Resilience Through First-Party Data
Redefining Cookieless and Finding Proper Solutions to Digital Marketing Issues

Redefining Cookieless and Finding Proper Solutions to Digital Marketing Issues

This article will talk about how we should define (or perhaps redefine!) the term “Cookieless” to find a solution to the existing problems in the digital world.

Read more: Redefining Cookieless and Finding Proper Solutions to Digital Marketing Issues
What is Programmatic Display Advertising and How to Enhance It?

What is Programmatic Display Advertising and How to Enhance It?

This article talks about programmatic display advertising in detail. It will also discuss different ways of enhancing it to make the best use of it.

Read more: What is Programmatic Display Advertising and How to Enhance It?
On Elon Musk’s Proposal For an Ad-Free Twitter

On Elon Musk’s Proposal For an Ad-Free Twitter

This article will talk about how the recent proposal of Elon Musk for an Ad-free Twitter might affect users and advertisers. Smaller brands might be hit the hardest due to the limitations of the new plan.

Read more: On Elon Musk’s Proposal For an Ad-Free Twitter
How Identity Resolution Is Both a Challenge and an Opportunity in the Programmatic Landscape?

How Identity Resolution Is Both a Challenge and an Opportunity in the Programmatic Landscape?

Identity resolution helps marketers have access to the data from multiple platforms to get a complete picture. The more data they get, the more it helps them personalize their campaigns. However, identity resolution has become a challenge as well with the increase in the consumer’s sentiments regarding their privacy

Read more: How Identity Resolution Is Both a Challenge and an Opportunity in the Programmatic Landscape?
Twitch creates an Ad Incentive Program for its users

Twitch creates an Ad Incentive Program for its users

Twitch has introduced an Ad Manager for the creators to enable them to set their ad schedule. This way, they can focus more on the ad copy and ad creative to create unique content.

Read more: Twitch creates an Ad Incentive Program for its users
US Programmatic Digital Display Ad Spending 2022

US Programmatic Digital Display Ad Spending 2022

Digital advertising is constantly evolving.  It is like a machine that works to optimize the digital campaign. It has transformed the way of buying and selling digital display ad space. There is no other area that could advance like programmatic advertising in these recent years. 

Read more: US Programmatic Digital Display Ad Spending 2022
How GDPR Has Affected Advertisers and Users Negatively

How GDPR Has Affected Advertisers and Users Negatively

For years, privacy has been one of the most highlighted concerns of consumers. The publishers were getting away with their stalking behavior in the past but after the GDPR (General Data Protection Regulation) got approved by the EU in 2016, it provided users with the basic rights of their data […]

Read more: How GDPR Has Affected Advertisers and Users Negatively
Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?

Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?

The new scheme of Apple regarding buying ads Via Google for subscription apps to capture their revenue is quite a cunning move. This way, they will be earning millions of dollars of revenue from the subscription apps especially HBO, Tinder, and others. This new system takes people to the app […]

Read more: Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?