Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

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Dane A
Dane is the kind of writer who will dive in completely and do a fully detailed analysis on any subject that he finds even slightly interesting, and Display Ads happen to be a very interesting topic.
Automatic Placements or Manual Placements – Which one should you use for your Display Campaigns?
3 minutes

Automatic Placements or Manual Placements – Which one should you use for your Display Campaigns?

Smart advertisers are concerned about two things. Increasing conversion rates and reducing costs per conversion… without these two everything else comes secondary. Running Google ads is a great opportunity to get in front of people who are actively looking for your product or service. But here’s the big downside… Other […]

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Your Ad should not look like an Ad
3 minutes

Your Ad should not look like an Ad

The reason you need to have a strong ad is to get that click, in comparison to your competitors.  Google is in the business of getting clicks, nobody likes ads that don’t attract any click. You won’t like it, Google totally won’t like it, and obviously from the audience point […]

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7 Ways to Prevent Click Fraud on Your Account
3 minutes

7 Ways to Prevent Click Fraud on Your Account

Did you know that as per Ad Fraud Statistics for every $ 5 spent on digital ads, Click fraud takes up $1? Costing advertisers more than $ 35 billion in global ad fraud losses!  Phew! Take a moment to let that sink in… If you are running any kind of Pay […]

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Can Google Display Ads Say ‘Click Here’?
3 minutes

Can Google Display Ads Say ‘Click Here’?

Google Ads formerly known as Google Adwords Is an online advertising platform developed by Google. If you are looking to promote your business online, google display ads can be a great way to reach people who are browsing the net through their mobile devices, checking their Gmail, or watching videos […]

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8 qualities you should look for when hiring a PPC Expert
4 minutes

8 qualities you should look for when hiring a PPC Expert

Each year global ad spend across every major PPC channel is growing higher and higher… And this growth isn’t happening for no reason.  It’s happening because of how the PPC model works.  I assume you must have heard of the “spend money to make money” theory.  From social channels to […]

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Should you look to hire a PPC Expert through social media?
3 minutes

Should you look to hire a PPC Expert through social media?

It’s helpful to hire a PPC expert. But to find one, should you use social media to help you? First, let’s step back and make sure we understand why it’s important to help a PPC run your campaigns. In addition to knowing how to use the PPC platforms and the right […]

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Dane A
Dane is the kind of writer who will dive in completely and do a fully detailed analysis on any subject that he finds even slightly interesting, and Display Ads happen to be a very interesting topic.