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Google Under Investigation Over Anti-Trust Law Violations

Google Under Investigation Over Anti-Trust Law Violations

As for those of you who do not know what antitrust laws are, make sure you pay attention to the below before we dive deep into Google’s involvement over antitrust laws. Antitrust laws are a set of state and federal laws designed to ensure that businesses compete fairly. Antitrust laws […]

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Google Ads Creative Studio and What You Need to Know

Google Ads Creative Studio and What You Need to Know

The times where Google Advertising began with simple text ads nearly 20 years ago is long gone, Traditional, static ad formats are no longer sufficient. Great advertisers are always looking for new ways to engage with their audience and grow their brand. Great advertising and storytelling is a form of art a […]

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Is Google Shopping really prioritizing products labeled as “deals” just to improve users' experience?

Is Google Shopping really prioritizing products labeled as “deals” just to improve users’ experience?

Well, kind of an obvious answer to that headline, ain’t it? But hey, let’s not settle down right away. First, let’s dig in a little deeper. Recently, we’ve been seeing a lot of Google Shoppings’ controversial updates, and how they will absolutely affect our whole ad strategy in general. However, […]

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A Google Script that creates your blacklists websites? Count me in!

A Google Script that creates your blacklists websites? Count me in!

Have you heard of Google Ads Scripts? Well, if you haven’t, let me do a quick summary for you: You know how every day you wake up, have a cup of coffee, and run the same usual checks on your different ad campaigns, and then proceed to make the necessary […]

Read more: A Google Script that creates your blacklists websites? Count me in!
Best Practices for Google Ads Bidding

Best Practices for Google Ads Bidding

The majority of paid digital marketing is based on an auction model, in which marketers compete for the right to show their advertising to a specific audience.  Each advertiser submits a bid for the auction that indicates the highest amount of money they are ready to pay.  To determine which ads […]

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Have you heard about Google Ads scripts?

Have you heard about Google Ads scripts?

As you may already know by now because my bio says so and I keep bringing it up, I for sure am what you’d call a theater geek, but no matter how much I’d love to go all-pitch on the most amazing scripts in the history of theatre, that’s not […]

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Is Google considering a revamp on its advertising policy on cryptocurrency exchanges and wallets?

Is Google considering a revamp on its advertising policy on cryptocurrency exchanges and wallets?

Talk around town is that Google is revising its advertising policies allowing crypto wallets and exchanges to advertise on their networks starting from August. Is there any truth to this? So before we dive in any deeper on this topic let’s clear some basic terms out of the way. What are Cryptocurrency […]

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Why Does Everyone Keep Choosing Google Ads Over Bing Ads?

Why Does Everyone Keep Choosing Google Ads Over Bing Ads?

If you’re looking to grow your business using digital marketing solutions such as PPC tools, you may have to take several considerations into account before you get started. The foremost of these considerations is your choice of platform. While there are many platforms available today that you can choose from […]

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Google Shopping’s ban on digital products: The complete guide on what not-to-do

Google Shopping’s ban on digital products: The complete guide on what not-to-do

At this point, maybe we should just create a new blog category named “Everything that Google won’t let you do anymore”, right? It’s not a surprise these days to wake up in the morning, grab your phone (because I won’t believe it if you tell me your day starts any […]

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How Gender Identity Can Influence A Display Ad Campaign

How Gender Identity Can Influence A Display Ad Campaign

It’s no secret that Google has been using Data Analytics to target users based on the gender they identify with for years now. The demographic reports Google provides you with to track the gender of your audience may be a useful feature, but have you ever wondered what makes it […]

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The Paradox Of Google Ad Settings

The Paradox Of Google Ad Settings

If you spend an unhealthy amount of time on Google (who doesn’t?), then you’ve likely come across thousands of Display Ads in the past few years. It doesn’t take much digging around to discover that these ads are chosen for us based on our past searches on Google and our […]

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