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The Placebo Effect of Google Ads Settings

The Placebo Effect of Google Ads Settings

A few days ago, my colleague Morgan and I had an interesting conversation about Google Ads’ personalization settings page. I started to wonder when you change these settings, do you truly have an influence over which kinds of Google Display Ads appear on your websites? In this conversation, Morgan told […]

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You Won't Believe What Google Banned—It's Clickbait!

You Won’t Believe What Google Banned—It’s Clickbait!

Clickbait, we’re all familiar with it. You’re scrolling through a website when you see: “learn how Kyle lost 20 pounds in two weeks” or “you won’t believe what happened when…”. Only to click on the link and find out that what happened was completely different. It was normal (and annoying) […]

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Pro-Tip: Use Extensions on Google Display Ads

Pro-Tip: Use Extensions on Google Display Ads

It may be common knowledge that adding extensions to your ads on Google search is a great way to highlight a call to action. But have you considered adding extensions to your Google display ads? Even some of the most experienced PPCs haven’t given this a second thought!  If you’re […]

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Adsense vs AdX - A Test of Which Performed Better

Adsense vs AdX — A Test of Which Performed Better

Nowadays, we have a vast variety of options regarding the programs we use for online advertising. These will likely become more available and change as the industry develops. However, this sometimes makes it hard for industry professionals to choose which program will be a better fit for the goals of […]

Read more: Adsense vs AdX — A Test of Which Performed Better