Google Ads (Adwords) Archives - Page 2 of 5 - Google Ads, Display Ads Deep Dive

Google Ads (Adwords)

YouTube’s streaming won’t get away from Google Shopping either

In the past few weeks, we’ve been talking a lot about Google Shopping’s new policies, and the “improvements” they are doing in order to create a better user experience. It is pretty clear that the amount of updates created in the recent past is not a coincidence, and that Google is really going all about promoting their Shopping platform. Keeping that goal in mind, they have been making gradual changes towards what’s allowed to be advertised or not, benefits for certain types of publishers, and recently the order of priorities that will be given to the ads published. However, now they’ve taken one step forward on these improvements and figured a new placement strategy.

Ad Platforms, Google Ads (Adwords)

On Google’s path to full strictness: Watch out for strike three!

There was a not-so-long-ago past where the sun was shining, and all we had to be worrying about was Google not shutting our accounts down and, in order to do that, all we had to do was stay out of their way by avoiding violating their content policies, at least the most important ones. So, if we did violate some minor rule, our Ads would get removed and that would be it, as long as we didn’t do anything terrible enough that would get us out of Google Ads forever. Well, I’m sorry to let you know that, from today and on, that’s not what the world looks like.

Ad Platforms, Google Ads (Adwords)

Google And The Anti-Tracking Conundrum

If you’ve been involved with online advertising off-late, you likely know what app tracking and anti-tracking entails. However, if you’re not, let’s get you up to date.

Ad Platforms, Google Ads (Adwords)

Google Under Investigation Over Anti-Trust Law Violations

As for those of you who do not know what antitrust laws are, make sure you pay attention to the below before we dive deep into Google’s involvement over antitrust laws.

Ad Platforms, Google Ads (Adwords)

Google Ads Creative Studio and What You Need to Know

Google recently launched its one-stop hub for creative agencies – Google Ads Creative Studio, a unified home for Google's creative advertising tools, is now made available to help advertisers and creative agencies create compelling video, display, and audio ads.

Ad Platforms, Google Ads (Adwords)

Is Google Shopping really prioritizing products labeled as “deals” just to improve users’ experience?

Well, kind of an obvious answer to that headline, ain’t it? But hey, let’s not settle down right away. First, let’s dig in a little deeper.

Ad Platforms, Display Campaigns (General), Google Ads (Adwords)

A Google Script that creates your blacklists websites? Count me in!

Have you heard of Google Ads Scripts? Well, if you haven’t, let me do a quick summary for you: You know how every day you wake up, have a cup of coffee, and run the same usual checks on your different ad campaigns, and then proceed to make the necessary corrections? For example, you see that a certain Ad has been receiving more clicks than another, so you go ahead and increase its online presence, or you see that certain keywords haven’t really been searched for so much, so you remove them, among many other changes you can make. Google Ads Scripts is a tool developed by Google Ads to help you skip that tedious task, and run your checks and corrections for you.

Ad Platforms, Google Ads (Adwords)

Best Practices for Google Ads Bidding

Depending on your business's goals, Google Advertisements offers multiple ways to bid for your ads. We've broken down those alternatives below so you can pick the one that best fits your needs.

Display Campaigns (General), Google Ads (Adwords)

Have you heard about Google Ads scripts?

As you may already know by now because my bio says so and I keep bringing it up, I for sure am what you’d call a theater geek, but no matter how much I’d love to go all-pitch on the most amazing scripts in the history of theatre, that’s not what brings us here today because today is all about Google Ads’ scripts. And, just in case you haven’t heard of them yet, we’ll dive into the specifics and the benefits that using them can bring to your Ads strategy.

Ad Platforms, Google Ads (Adwords)

Is Google considering a revamp on its advertising policy on cryptocurrency exchanges and wallets?

Talk around town is that Google is revising its advertising policies allowing crypto wallets and exchanges to advertise on their networks starting from August. Is there any truth to this? So before we dive in any deeper on this topic, let's clear some basic terms out of the way.

Ad Platforms, Google Ads (Adwords)

Why Does Everyone Keep Choosing Google Ads Over Bing Ads?

We’ve compiled some factors for you to mull over while choosing a platform to float your Display Ads so make sure you go through each of them to make a thoughtful decision.

Google Ads (Adwords)