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Why Does Everyone Keep Choosing Google Ads Over Bing Ads?

Why Does Everyone Keep Choosing Google Ads Over Bing Ads?

If you’re looking to grow your business using digital marketing solutions such as PPC tools, you may have to take several considerations into account before you get started. The foremost of these considerations is your choice of platform. While there are many platforms available today that you can choose from […]

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Google Shopping’s ban on digital products: The complete guide on what not-to-do

Google Shopping’s ban on digital products: The complete guide on what not-to-do

At this point, maybe we should just create a new blog category named “Everything that Google won’t let you do anymore”, right? It’s not a surprise these days to wake up in the morning, grab your phone (because I won’t believe it if you tell me your day starts any […]

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How Gender Identity Can Influence A Display Ad Campaign

How Gender Identity Can Influence A Display Ad Campaign

It’s no secret that Google has been using Data Analytics to target users based on the gender they identify with for years now. The demographic reports Google provides you with to track the gender of your audience may be a useful feature, but have you ever wondered what makes it […]

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The Paradox Of Google Ad Settings

The Paradox Of Google Ad Settings

If you spend an unhealthy amount of time on Google (who doesn’t?), then you’ve likely come across thousands of Display Ads in the past few years. It doesn’t take much digging around to discover that these ads are chosen for us based on our past searches on Google and our […]

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The scandal Google’s fancy lawyers could have prevented

The scandal Google’s fancy lawyers could have prevented

Do you remember last week’s article on Google and Facebook’s secret Ad deal? If you don’t, let me summarize it for you: Apparently, Facebook had a brilliant idea that, if well-executed, could have made them the #1 Display Ad giant, taking Google Ads out of their podium, but all of […]

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Why is everyone ignoring Google Ads' FLoC Strategy?

Why is everyone ignoring Google Ads’ FLoC Strategy?

Short answer: Because it sucks. But hey, what’s the point of being here if I’m not going to explain to you in an incredibly detailed and deep manner why an Advertising Strategy didn’t work, right? So today we’ll go deep diving into what’s up with Google Ads FLoCs, what are […]

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Is Google and Facebook's deal really one of a kind?

Is Google and Facebook’s deal really one of a kind?

The advertising industry keeps changing all the time, Display Ads keep trying to prove effectiveness, advertisers search for new techniques and brands make their best efforts to keep up with them. Just like that, is that our beloved advertising world forces us to adapt, improve and challenge us more and more. […]

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Protip: Find a PPC that knows about your specific Google Ads’ policies

Protip: Find a PPC that knows about your specific Google Ads’ policies

The most common struggle among the PPC world, the one you’ll always find in every PPC community, forum, group chat, or any sort of communication method between PPCs, comes down to one particular question: Why did Google Ads shut down my account? And the answers to the said question may […]

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Is Google going to court for an antitrust investigation?

Is Google going to court for an antitrust investigation?

So last week I was reading TechCrunch’s article on Google Ads going under an antitrust investigation in Italy, and it led me to a very deep reflection about how much of an open secret the whole Google-Ads-being-a-monopoly situation actually is. So, if we all know it, then why is Italy […]

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Why might Google Ads shut down my account? Here’s The Complete List!

Why might Google Ads shut down my account? Here’s The Complete List!

If you’ve been in the PPC field for a while, even if it’s a little while, you are familiar with the most popular issue that we deal with: Having Google Ads randomly shutting down your account and refusing to give it back. I believe this problem wouldn’t be so terrible if […]

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Is Google silently advancing in the path to fully strict regulation?

Is Google silently advancing in the path to fully strict regulation?

So the other day I was reading Roundtable’s article on Sugar Dating Ads and Google banning them. In this article, they discuss topics that Google decided to include in their Inappropriate Content Policy that used to be in the Adult Content Policy. These categories include sexually explicit content, child abuse […]

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