So let’s jump into this week’s numbers and see what happened this week with digital advertising, shall we?
- According to The Drum’s article, 25% of surveyed marketers name sustainability as a “general goal”, rather than employing specific metrics to measure their success.
- eMarketer reports that Twitter will reach over $2 billion in US ad revenues in 2021, increasing by 38.5% over 2020.
- Marketing Charts survey shows that 24.6% of marketers believe that finding proper targeting is their biggest pain point.
- Marketing Charts reports that 44% of US adults believe there are too many advertisements on streaming services, and only 37% of the surveyed believed the amount of ads was the correct one.
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.