This Week In Digital Advertising Data (November 17th 2023)

Let’s see what this week’s numbers say about online advertising, shall we?

  • Financial Services Industry Digital Ad Spending 2023: As financial services digital ad spend mounts a recovery, it will join just two other industries (retail and CPG) to surpass $30 billion in annual spend. Check this report from eMarketer here.
  • The US travel industry’s booming recovery from its 2020 lows will continue unabated in 2023. Total digital travel sales will reach an all-time high, as will the number of digital travel bookers. Travel industry digital advertisers, in turn, will spend more than ever before. Digital ad spending by the US travel industry will grow by 14.3% this year. This will be the third year in a row that travel advertisers will increase spending more quickly than any other industry, and that will happen again in 2024.
  • The number of ad views on premium video grew by 6% year-over-year in the US and by 15% year-over-year in Europe during the first half of this year, according to a FreeWheel report . Large screens dominated premium video ad viewing in the US, per the report, but were more split between bigger and smaller screens in Europe. Specifically, three-quarters (76%) of premium video ad views in the US during the first half of the year occurred on connected TV (CTV) devices, with an additional 5% share on set-top box video-on-demand (STB VOD) platforms. The remaining fifth of ad views were more heavily weighted to mobile (13% share) than desktop (6%). In Europe, though, only slightly more than half (53%) of premium video ad views occurred on a big screen, with STB VODs actually garnering a slightly higher share (27%) than CTVs (26%).
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