Let’s jump right in and see what this week’s data says about digital advertising!
- As explained in The Drum’s article, in 2020, there was a 25.7% surge to make e-commerce worth $4.2tn. The same article forecasts retail sales worldwide to be increased by 16.8% more in 2021.
- The Drum’s report on Global Media trends shows that Facebook and Google share 23.7% and 28.6% of net ad revenue share in 2021, respectively.
- eMarketer reports that by Holliday Season 2021 US retail ecommerce sales will climb 14.4% to $211.66 billion.
- eMarketer forecasts that, by 2025, Spotify will hit 52.0 million ad-supported US listeners.
- Marketing Charts’ survey on tech-driven marketing shows that 44% of the surveyed marketers say they use 4 or more marketing tools to run and measure a campaign.
- AdExchanger’s article explains that more than 60% of the $74 billion TV ad industry is driven by only 200 advertisers.
