So let’s see what the numbers say about this week in digital advertising, shall we?
- According to Marketing Charts’ report, 4 in 10 Americans ages 12 and older listen to podcasts every month, and this year podcast advertising spending is expected to top $1 billion.
- Marketing Charts surveyed 150 advertisers who spend at least $10K annually on digital advertising, and found that more than 93% agree that those with direct contact with users have the primary responsibility of finding alternatives to third-party cookies
- A survey conducted by Marketing Charts to over 600 marketing executives showed that 9 in 10 say that their ability to capture customer data in the last 12 months has increased significantly (37%) or slightly (50%).
- According to AdExchanger, Facebook, WhatsApp and Instagram’s breakdown on Monday costed $78 million in revenue.
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.