On the anti-FLoCs movement: Amazon also refuses to join Google
For a couple of months now, every marketer’s life has been mostly dedicated to trying to figure out what it is that they’d do once the cookie apocalypse arrived. Basically, it’s been all about clutching at straws (being straws cookies) and pretty much hoping that the day where they are […]Read all
This Week in Digital Advertising (October 1st, 2021)
So let’s see what this week’s data has to say about digital advertising, shall we? According to eMarketer’s study on users per social media platform, with 78.7 million monthly US users in 2021, TikTok positions itself ahead of Twitter and gaining on Snapchat, yet still behind Facebook and Instagram. eMarketer’s report […]Read all
What’s the best suited organizational structure for your company, and for your PPC?
For a while now, we’ve been discussing a lot of aspects to consider whenever you are intending to hire a new PPC for your company. Everything from the kind of qualities your PPC should have, even the different arrangements you could have with them, and the hiring methods. So now […]Read all
This Week in Digital Advertising (September 24th, 2021)
So let’s see what this week’s numbers have to say about digital advertising, shall we? According to Marketing Charts’ survey, consumers say that they are most likely to take product recommendations from an everyday user (37%) over those of subject matter experts (25%), celebrities (7%), and social media stars (6%). Marketing […]Read all
Which red flags should we pay attention to during our PPC selection process?
Hiring a new PPC can sometimes turn into a long, exhausting process, both for you and your potential employee. And the thing is making the decision of hiring someone, and finding an actual human being that fits (or at least fits the most) into the job can really be something […]Read all
This Week in Digital Advertising Data (September 17th, 2021)
Let’s jump right in and see what this week’s numbers say about digital advertising! Marketing Charts’ survey of 350 respondants shows that 67% of marketers report having replaced a marketing technology application in the past year. 24% report having replaced marketing automation, 23% email distribution and CRM technologies, and 19%attribution […]Read all
How can publishers get a bit more data-ethical?
For a couple of months now, and maybe even more than months, our big ad tech giants have been ongoingly taking steps towards protecting users’ privacy, or so they say. Leaving the what’s the real reason debate aside, facts are still facts, and the reality is that both Facebook and […]Read all
Why hire a PPC anyway?
It happens in life that sometimes we are so involved in a situation that we are unable to think about it the same way a person from the outside would. It happens with work, it happens with relationships, it happens with school, and it happens with pretty much anything in […]Read all
Have you checked Google’s new update on personalized advertising?
If you’ve been an advertiser for a while, then you definitely are aware of the importance that personalized ads have, especially when it comes to targeting. Basically, since it’s driven by users’ online data, it helps to make sure that the content shown to them is actually relevant, which creates […]Read all
This Week In Digital Advertising (September 10th, 2021)
So let’s see what this week’s data says about digital advertising, shall we? eMarketer reports that, in the last year, Walmart has cornered more than 25% of the US grocery ecommerce market. They also explain that, in 2020, Walmart overtook Amazon in grocery ecommerce, when sales grew by more than 84%, to […]Read all
YouTube’s streaming won’t get away from Google Shopping either
In the past few weeks, we’ve been talking a lot about Google Shopping’s new policies, and the “improvements” they are doing in order to create a better user experience. It is pretty clear that the amount of updates created in the recent past is not a coincidence, and that Google […]Read all