Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Mora F

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Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.
On the anti-FLoCs movement: Amazon also refuses to join Google
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On the anti-FLoCs movement: Amazon also refuses to join Google

For a couple of months now, every marketer’s life has been mostly dedicated to trying to figure out what it is that they’d do once the cookie apocalypse arrived. Basically, it’s been all about clutching at straws (being straws cookies) and pretty much hoping that the day where they are […]

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This Week in Digital Advertising Data (October 23rd, 2020)
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This Week in Digital Advertising (October 1st, 2021)

So let’s see what this week’s data has to say about digital advertising, shall we? According to eMarketer’s study on users per social media platform, with 78.7 million monthly US users in 2021, TikTok positions itself ahead of Twitter and gaining on Snapchat, yet still behind Facebook and Instagram. eMarketer’s report […]

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What's the best suited organizational structure for your company, and for your PPC?
3 minutes

What’s the best suited organizational structure for your company, and for your PPC?

For a while now, we’ve been discussing a lot of aspects to consider whenever you are intending to hire a new PPC for your company. Everything from the kind of qualities your PPC should have, even the different arrangements you could have with them, and the hiring methods. So now […]

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Display ads have an average CTR of 0.05%, ceteris paribus
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This Week in Digital Advertising (September 24th, 2021)

So let’s see what this week’s numbers have to say about digital advertising, shall we? According to Marketing Charts’ survey, consumers say that they are most likely to take product recommendations from an everyday user (37%) over those of subject matter experts (25%), celebrities (7%), and social media stars (6%). Marketing […]

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Which red flags should we pay attention to during our PPC selection process?
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Which red flags should we pay attention to during our PPC selection process?

Hiring a new PPC can sometimes turn into a long, exhausting process, both for you and your potential employee. And the thing is making the decision of hiring someone, and finding an actual human being that fits (or at least fits the most) into the job can really be something […]

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This Week in Digital Advertising Data (April 23rd, 2021)
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This Week in Digital Advertising Data (September 17th, 2021)

Let’s jump right in and see what this week’s numbers say about digital advertising! Marketing Charts’ survey of 350 respondants shows that 67% of marketers report having replaced a marketing technology application in the past year. 24% report having replaced marketing automation, 23% email distribution and CRM technologies, and 19%attribution […]

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How can publishers get a bit more data-ethical?
3 minutes

How can publishers get a bit more data-ethical?

For a couple of months now, and maybe even more than months, our big ad tech giants have been ongoingly taking steps towards protecting users’ privacy, or so they say. Leaving the what’s the real reason debate aside, facts are still facts, and the reality is that both Facebook and […]

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The importance of keeping your personal and work life (and accounts) separate
3 minutes

Why hire a PPC anyway?

It happens in life that sometimes we are so involved in a situation that we are unable to think about it the same way a person from the outside would. It happens with work, it happens with relationships, it happens with school, and it happens with pretty much anything in […]

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Have you checked Google’s new update on personalized advertising?
3 minutes

Have you checked Google’s new update on personalized advertising?

If you’ve been an advertiser for a while, then you definitely are aware of the importance that personalized ads have, especially when it comes to targeting. Basically, since it’s driven by users’ online data, it helps to make sure that the content shown to them is actually relevant, which creates […]

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This Week in Digital Advertising Data (December 25th, 2020)
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This Week In Digital Advertising (September 10th, 2021)

So let’s see what this week’s data says about digital advertising, shall we? eMarketer reports that, in the last year, Walmart has cornered more than 25% of the US grocery ecommerce market. They also explain that, in 2020, Walmart overtook Amazon in grocery ecommerce, when sales grew by more than 84%, to […]

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YouTube’s streaming won’t get away from Google Shopping either
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YouTube’s streaming won’t get away from Google Shopping either

In the past few weeks, we’ve been talking a lot about Google Shopping’s new policies, and the “improvements” they are doing in order to create a better user experience. It is pretty clear that the amount of updates created in the recent past is not a coincidence, and that Google […]

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Mora F
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.