This Week in Digital Advertising (November 5th, 2021)

So let’s see what this week’s numbers say about digital advertising, shall we?

Marketing Charts reports that, in the past 12 months, virtual events, webinars and online courses have been the #1 content asset used by B2B marketers, being chosen by 58% of the marketers surveyed.
According to Marketing Charts survey, 6 out of 10 marketers use Customer Data as a factor for making decisions most of the time (24% always, 36% most of the time, and 28% some of the time).
eMarketer forecasts that this year, US advertisers will spend $50.30 billion on Facebook ads, reaching a 32.1% YoY growth.
eMarketer reports that this year Google, Facebook and Amazon will make up for 64% of US digital ad spending.
eMarketer’s forecast shows that, for the first time ever, Instagram will make up for 50% of Facebook’s ad revenue in 2021.