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This Week in Digital Advertising Data (June 18th, 2021)

This Week in Digital Advertising Data (June 18th, 2021)

So let’s see what this week’s numbers say about Digital Advertising, shall we? As predicted by eMarketer’s report, by 2024 the US Ecommerce channel Ad spend will be valued in $41.33 billion. Marketing Charts’ study shows that, in 2020, ad spend from alcohol brands decreased 11.6% year-over-year to $6.7 billion. The […]

Read more: This Week in Digital Advertising Data (June 18th, 2021)
This Week In Digital Advertising Data (June 11th, 2021)

This Week In Digital Advertising Data (June 11th, 2021)

Let’s see what this week’s numbers say about Digital Advertising, shall we? As noted by eMarketer, 60% of users between 18 and 25 years old use Ad blockers in their laptops, while only 18% use them in their smartphones. According to Marketing Charts survey, 38% of global consumers consider advertising an […]

Read more: This Week In Digital Advertising Data (June 11th, 2021)
This Week in Digital Advertising Data (June 4th, 2021)

This Week in Digital Advertising Data (June 4th, 2021)

Let’s see what this week’s numbers say about Digital Advertising, shall we? According to AdWeek’s survey on Gen Z and millenial shoppers, 61% of intervieweds say that online ads help give them new ideas for items to buy later, while 42% have actually clicked on a sponsored ad. As said by […]

Read more: This Week in Digital Advertising Data (June 4th, 2021)
This Week In Digital Advertising Data (May 28th, 2021)

This Week In Digital Advertising Data (May 28th, 2021)

What does the data say about this week in online advertising? Let’s see! According to eMarketer’s report, CX firms report seeing improvements of 30% of the respondents in customer lifetime value, 30% as well in customer advocacy, and 23% in basket size as a result of investing in digital CX. As […]

Read more: This Week In Digital Advertising Data (May 28th, 2021)
This Week in Digital Advertising Data (May 21st, 2021)

This Week in Digital Advertising Data (May 21st, 2021)

What does the data say about this week in online advertising? Let’s see! According to AdExchanger, Google ran a study to quantify the impact that third-party cookies removal had and found that the top 500 publishers (in GAM) saw an average revenue decline of 52%. This implies that cost per click […]

Read more: This Week in Digital Advertising Data (May 21st, 2021)
This Week in Digital Advertising Data (May 14th, 2021)

This Week in Digital Advertising Data (May 14th, 2021)

What does the data say about this week in online advertising? Let’s see! According to eMarketer’s reports 67.9% of US marketers will use influencer marketing for paid or unpaid campaigns this year. AdExchanger’s reports that during the fourth quarter of 2020, podcast advertising revenue reached $842 million, while spending on Facebook continued […]

Read more: This Week in Digital Advertising Data (May 14th, 2021)
This Week in Digital Advertising Data (May 7th, 2021)

This Week in Digital Advertising Data (May 7th, 2021)

What does the data say about this week in online advertising? Let’s see! According to AdExchanger, Zynga will spend $250 Million to acquire the Mobile Ad company Chartboost. As said by Marketing Charts’ Landing Pages Conversion Rates Report, the Media & Entertainment industry has a median of 11.3% visits resulting in […]

Read more: This Week in Digital Advertising Data (May 7th, 2021)
This Week in Digital Advertising Data (April 30th, 2021)

This Week in Digital Advertising Data (April 30th, 2021)

What does the data say about this week in online advertising? Let’s dive in! According to eMarketer, Amazon’s winning the race against his competitors, making more than $18 billion in ecommerce channel ad revenues, while Walmart remains in $1.55 billion. As said by Marketing Charts, the amount of US consumers who […]

Read more: This Week in Digital Advertising Data (April 30th, 2021)
This Week in Digital Advertising Data (April 23rd, 2021)

This Week in Digital Advertising Data (April 23rd, 2021)

What does the data say about this week in online advertising? Let’s see! According to AdWeek’s article on ROI expectations, Online Advertising has had increasing numbers since the end of last year, with revenue in Q3 and Q4 of 2020 up 11.7% and 28.7% year-over-year, respectively. DoubleVerify increased it’s value in […]

Read more: This Week in Digital Advertising Data (April 23rd, 2021)
This Week in Digital Advertising Data (March 26th, 2021)

This Week in Digital Advertising Data (March 26th, 2021)

What does the data say about this week in online advertising? Let’s say! Facebook CPMs are back at pre-Covid levels. Half of an email campaign’s clicks happen within the first 3 hours of the send. 80% of all video ads are now 30 second spots. 46% of US adults trust TV ads–more […]

Read more: This Week in Digital Advertising Data (March 26th, 2021)
This Week in Digital Advertising Data (March 19th, 2021)

This Week in Digital Advertising Data (March 19th, 2021)

Let’s see what happened this week in–surprise, surprise!–online advertising data: According to AdExchanger, “As of January, just 40% of brands said they are prepared for privacy laws and changes to third-party identifiers compared to 86% of ad tech vendors and 70% of publishers, according to research released by the IAB […]

Read more: This Week in Digital Advertising Data (March 19th, 2021)