Let’s see what this week’s numbers say about online advertising, shall we?
- A new report from GumGum, “The Mindset Matrix: Meeting Consumers in the Moment” sheds light on the future of Digital Advertising. Key elements focus on attention time: 7.5X more important in driving awareness and 5.9X more important in driving recall, and each second someone looks at an ad can drive up to 11% more brand awareness and up to 7% more brand recall.
- According to Adweek Email marketing remains strong, delivering an ROI of $44 to every $1 spent. But there are some concerns regarding privacy issues. 72% of users said they’re worried with how privacy changes will affect their work. On the other hand, 95% of leaders said email marketing was aligned with other marketing disciplines in 2021.
- eMarketer’s report shows that retailers are heavily getting into the digital advertising business. Advertisers said traffic scale was the most important attribute in a retail media network with a whooping 4.35 on a 5‑point scale of importance.