This Week in Digital Advertising Data (January 21st, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

  • eMarketer on location data industry: 90% companies worldwide that use location data expect its use to become only more important over the next few years. 
  • Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the most recent Advertiser Perceptions report on the CDP market
  • Major investment in TikTok expected in 2022 according to Marketing Charts:  84% of the marketers surveyed for the report expect to increase their spending on the platform this year.
  • US Social Video Advertising 2022: This year, advertisers will spend $24.35 billion on video advertising that appears on social networks, up 20.1% YoY.
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