Let’s see what this week’s numbers say about online advertising, shall we?
- eMarketer on location data industry: 90% companies worldwide that use location data expect its use to become only more important over the next few years.
- Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the most recent Advertiser Perceptions report on the CDP market.
- Major investment in TikTok expected in 2022 according to Marketing Charts: 84% of the marketers surveyed for the report expect to increase their spending on the platform this year.
- US Social Video Advertising 2022: This year, advertisers will spend $24.35 billion on video advertising that appears on social networks, up 20.1% YoY.