This Week in Digital Advertising Data (February 11th, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

  • Southeast Asia Digital Ad Spending: In 2022, digital’s share of total ad spending in Southeast Asia will approach the one-third mark. By comparison, Asia-Pacific as a whole, including China, will boast a share nearly twice that size, at 63.4%, according to eMarketer.
  • According to Twitter grows its audience by shifting content strategy. Ned Segal, Twitter’s chief finance officer reported $5bn in annual revenue, up 37% for the year. ”Our increased focus on performance ads and the SMB opportunity after the sale of MoPub positions us even better for 2022 and beyond.
  • Adweek has called 2022 “the Year of Automated Social Advertising”. According to their annual survey with top CMOs, it’s clear that 2022 presents the most exciting and  challenging social media advertising landscape to date. This is also reflected in the broader range of social content formats that advertisers now need to handle: 47% said, for example, that they plan to increase the use of motion creative this year.
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